[8-K] Lulu's Fashion Lounge Holdings, Inc. Reports Material Event
Lulu’s Fashion Lounge Holdings (LVLU) appointed Heidi Crane as Fractional Chief Financial Officer, effective October 13, 2025. Crane will provide CFO services through Business Talent Group under a Consulting Project Details Agreement, with the Company paying $170,000 for services from October 13, 2025 until the conclusion of Milestone 1, which is expected on or about January 22, 2026, payable in two installments of $85,000.
Effective October 13, 2025, Crystal Landsem is no longer Interim CFO and continues as Chief Executive Officer. She will also continue as the Company’s principal financial officer and principal accounting officer through the filing of the Form 10‑Q for the third quarter ended September 28, 2025.
The Company stated there are no arrangements or family relationships requiring disclosure related to Crane’s appointment and no related party transactions. A press release announcing the appointment was furnished as an exhibit.
Lulu’s Fashion Lounge Holdings (LVLU) ha nominato Heidi Crane come Direttore Finanziario frazionale, con effetto a partire dal 13 ottobre 2025. Crane fornirà servizi di CFO tramite Business Talent Group ai sensi di un Accordo di Dettagli del Progetto di Consulenza, con la Società che pagherà $170,000 per i servizi dal 13 ottobre 2025 fino al verificarsi del Milestone 1, previsto intorno al 22 gennaio 2026, pagabile in due rate di $85,000.
A partire dal 13 ottobre 2025, Crystal Landsem non è più interim CFO e resta Amministratore Delegato. Continuerà anche a ricoprire l'incarico di responsabile finanziario principale e responsabile contabile principale fino alla presentazione del Form 10-Q per il terzo trimestre terminato il 28 settembre 2025.
L'azienda ha dichiarato che non esistono accordi o rapporti familiari che richiedano divulgazione in relazione alla nomina di Crane né transazioni con parti correlate. Un comunicato stampa che annuncia la nomina è stato fornito come allegato.
Lulu’s Fashion Lounge Holdings (LVLU) ha designado a Heidi Crane como Directora Financiera Fraccional, a partir del 13 de octubre de 2025. Crane prestará servicios de CFO a través de Business Talent Group bajo un Acuerdo de Detalles del Proyecto de Consultoría, con la Compañía pagando $170,000 por los servicios desde el 13 de octubre de 2025 hasta la conclusión del Milestone 1, prevista alrededor del 22 de enero de 2026, pagadero en dos cuotas de $85,000.
A partir del 13 de octubre de 2025, Crystal Landsem ya no es Directora Financiera Interina y continúa como Directora Ejecutiva. También continuará como la principal funcionaria financiera y la principal funcionaria de contabilidad hasta la presentación del Formulario 10-Q para el tercer trimestre terminado el 28 de septiembre de 2025.
La Compañía declaró que no existen acuerdos ni relaciones familiares que requieran divulgación en relación con el nombramiento de Crane y no hay transacciones con partes relacionadas. Un comunicado de prensa anunciando el nombramiento se proporcionó como anexo.
LVLU의 Fashion Lounge Holdings가 2025년 10월 13일부로 Heidi Crane을 Fractional Chief Financial Officer로 임명했습니다. Crane은 Consulting Project Details Agreement에 따라 Business Talent Group을 통해 CFO 서비스를 제공하며, 회사는 2025년 10월 13일부터 Milestone 1의 완료 시점(2026년 1월 22일경 예상)까지 서비스에 대해 $170,000를 지불하고 두 차례의 분할로 $85,000씩 지급합니다.
2025년 10월 13일부터 Crystal Landsem은 Interim CFO가 아니며 계속해서 최고경영자(CEO)로 남아 있습니다. 또한 2025년 9월 28일 종료되는 3분기에 대한 Form 10-Q를 제출할 때까지 회사의 주요 재무 책임자 및 주요 회계 책임자로 남아 있습니다.
회사는 Crane의 임명과 관련해 공개해야 할 계약이나 가족 관계가 없으며 관련 당사자 거래도 없다고 밝혔습니다. 임명을 발표하는 보도자료가 부록으로 첨부되어 있습니다.
Lulu’s Fashion Lounge Holdings (LVLU) a nommé Heidi Crane CFO fractionnelle, à compter du 13 octobre 2025. Crane fournira des services de CFO via Business Talent Group dans le cadre d'un Accord de Détails du Projet de Conseil, la société payant $170,000 pour les services du 13 octobre 2025 jusqu'à la conclusion de l'Étape 1, prévue vers le 22 janvier 2026 environ, payable en deux versements de $85,000.
À compter du 13 octobre 2025, Crystal Landsem n'est plus CFO intérimaire et demeure Chief Executive Officer. Elle continuera également en tant que principale responsable financière et principale responsable comptable jusqu'au dépôt du Form 10‑Q pour le troisième trimestre terminé le 28 septembre 2025.
La société est qu'il n'existe aucun accord ni relation familiale nécessitant une divulgation en lien avec la nomination de Crane et il n'y a pas de transactions avec des parties liées. Un communiqué de presse annonçant la nomination a été fourni comme pièce jointe.
Lulu’s Fashion Lounge Holdings (LVLU) hat Heidi Crane zum Fractional Chief Financial Officer ernannt, mit Wirkung vom 13. Oktober 2025. Crane wird CFO-Dienstleistungen über Business Talent Group gemäß einer Vereinbarung zu Beratungsprojektdetails erbringen, wobei das Unternehmen $170,000 für die Dienstleistungen vom 13. Oktober 2025 bis zum Abschluss von Milestone 1 zahlt, der voraussichtlich um den 22. Januar 2026 liegt, zahlbar in zwei Raten zu je $85,000.
Ab dem 13. Oktober 2025 ist Crystal Landsem nicht mehr Interim CFO und bleibt CEO. Sie wird auch weiterhin als Chief Financial Officer und Chief Accounting Officer des Unternehmens bis zur Einreichung des Form 10-Q für das dritte Quartal beendet am 28. September 2025 fungieren.
Das Unternehmen erklärte, dass es keine Vereinbarungen oder familiäre Beziehungen gibt, die Offenlegung in Bezug auf die Ernennung von Crane erfordern, und dass keine Transaktionen mit nahestehenden Personen vorliegen. Eine Pressemitteilung, die die Ernennung ankündigt, wurde als Anhang bereitgestellt.
تم تعيين Heidi Crane كمديرة مالية جزئية لدى Lulu’s Fashion Lounge Holdings (LVLU)، اعتباراً من 13 أكتوبر 2025. ستقدم Crane خدمات CFO عبر Business Talent Group بموجب اتفاق تفاصيل مشروع استشاري، مع أن تدفع الشركة $170,000 مقابل الخدمات من 13 أكتوبر 2025 حتى انتهاء Milestone 1، والمزمع في نحو 22 يناير 2026، ويتم الدفع على دفعتين قيمتهما $85,000.
اعتباراً من 13 أكتوبر 2025، Crystal Landsem ليست بعد CFO مؤقتة وتظل الرئيس التنفيذي. ستواصل أيضاً كمسؤولة مالية رئيسية ومسؤولة محاسبة رئيسية حتى تقديم النموذج 10-Q للربع الثالث المنتهي في 28 سبتمبر 2025.
أفادت الشركة أنه لا توجد ترتيبات أو علاقات عائلية تستلزم الكشف فيما يتعلق بتعيين كران ولا توجد معاملات مع أطراف ذات صلة. وقد تم توفير بيان صحفي يعلن التعيين كمرفق.
Lulu’s Fashion Lounge Holdings (LVLU) 已任命 Heidi Crane 为分时首席财务官，自2025年10月13日起生效。Crane 将通过 Business Talent Group 在咨询项目详情协议下提供 CFO 服务，公司将就自 2025年10月13日至里程碑1结束（预计2026年1月22日左右）间的服务支付 $170,000，分两期支付，每期 $85,000。
自2025年10月13日起，Crystal Landsem 不再担任临时 CFO，仍为首席执行官。她同样将继续担任公司首席财务官和首席会计官，直至提交截至2025年9月28日的第三季度 Form 10-Q。
公司表示，与 Crane 的任命相关，没有需要披露的安排或家族关系，也不存在相关方交易。宣布任命的新闻稿已作为附录提供。
- None.
- None.
Insights
Fractional CFO appointed via consulting pact; CEO remains principal financial officer until Q3 10‑Q; modest cost, limited operational impact.
Lulu’s Fashion Lounge Holdings, Inc. appointed Heidi Crane as Fractional CFO effective
This structure clarifies near‑term finance leadership while formal CFO duties transition under the consulting scope. The arrangement is time‑bounded, with Milestone 1 expected to conclude on or about
Items to watch: the Q3 10‑Q filing (for confirmation of principal officer designations), any extension or modification of the consulting engagement beyond
Lulu’s Fashion Lounge Holdings (LVLU) ha nominato Heidi Crane come Direttore Finanziario frazionale, con effetto a partire dal 13 ottobre 2025. Crane fornirà servizi di CFO tramite Business Talent Group ai sensi di un Accordo di Dettagli del Progetto di Consulenza, con la Società che pagherà $170,000 per i servizi dal 13 ottobre 2025 fino al verificarsi del Milestone 1, previsto intorno al 22 gennaio 2026, pagabile in due rate di $85,000.
A partire dal 13 ottobre 2025, Crystal Landsem non è più interim CFO e resta Amministratore Delegato. Continuerà anche a ricoprire l'incarico di responsabile finanziario principale e responsabile contabile principale fino alla presentazione del Form 10-Q per il terzo trimestre terminato il 28 settembre 2025.
L'azienda ha dichiarato che non esistono accordi o rapporti familiari che richiedano divulgazione in relazione alla nomina di Crane né transazioni con parti correlate. Un comunicato stampa che annuncia la nomina è stato fornito come allegato.
Lulu’s Fashion Lounge Holdings (LVLU) ha designado a Heidi Crane como Directora Financiera Fraccional, a partir del 13 de octubre de 2025. Crane prestará servicios de CFO a través de Business Talent Group bajo un Acuerdo de Detalles del Proyecto de Consultoría, con la Compañía pagando $170,000 por los servicios desde el 13 de octubre de 2025 hasta la conclusión del Milestone 1, prevista alrededor del 22 de enero de 2026, pagadero en dos cuotas de $85,000.
A partir del 13 de octubre de 2025, Crystal Landsem ya no es Directora Financiera Interina y continúa como Directora Ejecutiva. También continuará como la principal funcionaria financiera y la principal funcionaria de contabilidad hasta la presentación del Formulario 10-Q para el tercer trimestre terminado el 28 de septiembre de 2025.
La Compañía declaró que no existen acuerdos ni relaciones familiares que requieran divulgación en relación con el nombramiento de Crane y no hay transacciones con partes relacionadas. Un comunicado de prensa anunciando el nombramiento se proporcionó como anexo.
LVLU의 Fashion Lounge Holdings가 2025년 10월 13일부로 Heidi Crane을 Fractional Chief Financial Officer로 임명했습니다. Crane은 Consulting Project Details Agreement에 따라 Business Talent Group을 통해 CFO 서비스를 제공하며, 회사는 2025년 10월 13일부터 Milestone 1의 완료 시점(2026년 1월 22일경 예상)까지 서비스에 대해 $170,000를 지불하고 두 차례의 분할로 $85,000씩 지급합니다.
2025년 10월 13일부터 Crystal Landsem은 Interim CFO가 아니며 계속해서 최고경영자(CEO)로 남아 있습니다. 또한 2025년 9월 28일 종료되는 3분기에 대한 Form 10-Q를 제출할 때까지 회사의 주요 재무 책임자 및 주요 회계 책임자로 남아 있습니다.
회사는 Crane의 임명과 관련해 공개해야 할 계약이나 가족 관계가 없으며 관련 당사자 거래도 없다고 밝혔습니다. 임명을 발표하는 보도자료가 부록으로 첨부되어 있습니다.
Lulu’s Fashion Lounge Holdings (LVLU) a nommé Heidi Crane CFO fractionnelle, à compter du 13 octobre 2025. Crane fournira des services de CFO via Business Talent Group dans le cadre d'un Accord de Détails du Projet de Conseil, la société payant $170,000 pour les services du 13 octobre 2025 jusqu'à la conclusion de l'Étape 1, prévue vers le 22 janvier 2026 environ, payable en deux versements de $85,000.
À compter du 13 octobre 2025, Crystal Landsem n'est plus CFO intérimaire et demeure Chief Executive Officer. Elle continuera également en tant que principale responsable financière et principale responsable comptable jusqu'au dépôt du Form 10‑Q pour le troisième trimestre terminé le 28 septembre 2025.
La société est qu'il n'existe aucun accord ni relation familiale nécessitant une divulgation en lien avec la nomination de Crane et il n'y a pas de transactions avec des parties liées. Un communiqué de presse annonçant la nomination a été fourni comme pièce jointe.
Lulu’s Fashion Lounge Holdings (LVLU) hat Heidi Crane zum Fractional Chief Financial Officer ernannt, mit Wirkung vom 13. Oktober 2025. Crane wird CFO-Dienstleistungen über Business Talent Group gemäß einer Vereinbarung zu Beratungsprojektdetails erbringen, wobei das Unternehmen $170,000 für die Dienstleistungen vom 13. Oktober 2025 bis zum Abschluss von Milestone 1 zahlt, der voraussichtlich um den 22. Januar 2026 liegt, zahlbar in zwei Raten zu je $85,000.
Ab dem 13. Oktober 2025 ist Crystal Landsem nicht mehr Interim CFO und bleibt CEO. Sie wird auch weiterhin als Chief Financial Officer und Chief Accounting Officer des Unternehmens bis zur Einreichung des Form 10-Q für das dritte Quartal beendet am 28. September 2025 fungieren.
Das Unternehmen erklärte, dass es keine Vereinbarungen oder familiäre Beziehungen gibt, die Offenlegung in Bezug auf die Ernennung von Crane erfordern, und dass keine Transaktionen mit nahestehenden Personen vorliegen. Eine Pressemitteilung, die die Ernennung ankündigt, wurde als Anhang bereitgestellt.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported)
(Exact name of Registrant as Specified in its Charter)
|
| |||
(State or Other Jurisdiction of Incorporation) |
| (Commission File Number) |
| (IRS Employer Identification Number) |
(Address of Principal Executive Offices) (Zip Code)
(
(Registrant’s Telephone Number, Including Area Code)
N/A
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
| Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class |
| Trading Symbol(s) |
| Name of Each Exchange on Which Registered |
|
|
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
Appointment of Fractional Chief Financial Officer
On October 11, 2025, the Board of Directors of Lulu's Fashion Lounge Holdings, Inc. (the “Company”) appointed Heidi Crane as its fractional Chief Financial Officer (“Fractional CFO”), effective October 13, 2025.
Ms. Crane, 64, has served as Chief Financial Officer for a wide range of direct-to-consumer businesses backed by private equity and venture capital firms since 2008. From August 2022 to May 2025, she was Chief Financial Officer of Hykso Inc. (d/b/a FightCamp), a connected fitness company, and served in a similar capacity for BH Cosmetics from November 2018 to November 2021. Previously, Ms. Crane served as Chief Financial Officer of Techstyle Fashion Group, owners of fashion brands Fabletics and Justfab. Her early career included various finance roles at Diageo PLC, Dole Food Company and Ernst & Young, where she earned her C.P.A license. Ms. Crane holds an M.B.A. from University of California, Los Angeles Anderson School of Management and a B.S. in Business Administration from California State University, Long Beach.
Ms. Crane has been, and will remain, employed by Business Talent Group, LLC (“BTG”) and will be providing her services pursuant to the Consulting Project Details #2 to the Master Consulting Services Agreement between the Company and BTG (the “Consulting Project Details Agreement”). The material terms of the engagement are that the Company will pay BTG $170,000 for the services rendered by Ms. Crane from October 13, 2025 until the conclusion of Milestone 1 (which is expected to conclude on or about January 22, 2026 and may be extended upon mutual agreement by the Company and BTG), payable in two installments of $85,000.
Effective October 13, 2025, Crystal Landsem is no longer serving as Interim Chief Financial Officer, but will continue to serve as Chief Executive Officer. Ms. Landsem will also continue to serve as the Company’s principal financial officer and principal accounting officer through the filing of the Company's Form 10-Q for the third quarter ended September 28, 2025 with the Securities and Exchange Commission.
Except as set forth above, there are no arrangements or understandings between Ms. Crane and any other person pursuant to which Ms. Crane was appointed to serve as Fractional CFO of the Company. Ms. Crane has no family relationships required to be disclosed pursuant to Item 401(d) of Regulation S-K. There are no related party transactions between the Company and Ms. Crane which would require disclosure under Item 404 of Regulation S-K.
The foregoing description of the Consulting Project Details Agreement is qualified in its entirety by reference to the full text of such agreement, which is filed as Exhibit 10.1 hereto and is incorporated herein by reference.
Item 7.01. Regulation FD Disclosure.
On October 14, 2025, the Company issued a press release announcing the appointment of Ms. Crane as the Company's Fractional CFO, which is furnished as Exhibit 99.1 to this Current Report on Form 8-K.
The information contained or incorporated in this Item 7.01 of this Current Report is being furnished, and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
Item 9.01 | Financial Statements and Exhibits. |
(d) Exhibits
The following exhibits are filed herewith:
Exhibit Number | Description | |
10.1 | Consulting Project Details #2 to the Master Consulting Services Agreement, dated October 11, 2025, between Lulu's Fashion Lounge, LLC and Business Talent Group, LLC.* | |
99.1 | Press release issued by Lulu's Fashion Lounge Holdings, Inc. dated October 14, 2025. | |
104 |
| Cover Page Interactive Data File (formatted as inline XBRL). |
________
* | Certain portions of this exhibit have been omitted in accordance with Regulation S-K Item 601(b)(10)(iv) because they are both (i) not material to investors and (ii) the type of information that the Company customarily and actually treats as private or confidential, and have been marked with ‘‘[***]’’ to indicate where omissions have been made. The Company agrees to furnish supplementally an unredacted copy of the exhibit to the SEC upon its request. |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
|
|
| Lulu’s Fashion Lounge Holdings, Inc. | |||||
Date: October 14, 2025 |
|
| By: |
| /s/ Crystal Landsem | |||
|
|
| Crystal Landsem | |||||
|
|
| Chief Executive Officer | |||||
FAQ
What did LVLU announce regarding its CFO role?
How is Heidi Crane’s engagement structured at LVLU?
What is the expected duration of Milestone 1 for the CFO engagement?
What is Crystal Landsem’s role following the change?
Were any related party or family relationships disclosed for Heidi Crane?
Did LVLU issue a press release about the appointment?
