Lulus Appoints Heidi Crane as Fractional Chief Financial Officer
Lulus (Nasdaq: LVLU) appointed Heidi Crane as its fractional Chief Financial Officer, effective October 13, 2025. Ms. Crane will lead financial strategy focused on accelerating growth momentum, improving operational efficiencies and driving long-term shareholder value.
Ms. Crane brings over 17 years of CFO experience in private equity and venture-backed consumer brands, with prior finance leadership at FightCamp, BH Cosmetics, Techstyle Fashion Group and earlier roles at Diageo, Dole Food Company and Ernst & Young. She holds a CPA license, an MBA from UCLA Anderson and a BS in Business Administration from California State University, Long Beach.
Lulus (Nasdaq: LVLU) ha nominato Heidi Crane come Chief Financial Officer frazionata, con effetto dal 13 ottobre 2025. La signora Crane guiderà la strategia finanziaria focalizzata ad accelerare la crescita, a migliorare l’efficienza operativa e a valorizzare a lungo termine gli azionisti.
La signora Crane porta più di 17 anni di esperienza come CFO in private equity e marchi consumer supportati da venture, con precedenti ruoli di leadership finanziaria in FightCamp, BH Cosmetics, Techstyle Fashion Group e ruoli precedenti in Diageo, Dole Food Company e Ernst & Young. Possiede una licenza CPA, un MBA presso UCLA Anderson e una laurea in Amministrazione Aziendale presso la California State University, Long Beach.
Lulus (Nasdaq: LVLU) designó a Heidi Crane como su Chief Financial Officer fraccional, con efecto a partir del 13 de octubre de 2025. La Sra. Crane dirigirá la estrategia financiera centrada en acelerar el impulso de crecimiento, mejorar la eficiencia operativa y generar valor para los accionistas a largo plazo.
La Sra. Crane aporta más de 17 años de experiencia como CFO en private equity y marcas de consumo respaldadas por venture, con puestos de dirección financiera previos en FightCamp, BH Cosmetics, Techstyle Fashion Group y roles anteriores en Diageo, Dole Food Company y Ernst & Young. Posee la licencia CPA, un MBA de UCLA Anderson y una Licenciatura en Administración de Empresas de la California State University, Long Beach.
Lulus (나스닥: LVLU)가 분할형 최고재무책임자(CFO)로 Heidi Crane을 임명했으며, 발효는 2025년 10월 13일이다. Crane 여사는 성장 모멘텀을 가속화하고 운영 효율성을 개선하며 장기적인 주주 가치를 창출하는 재무 전략을 주도합니다.
Crane 여사는 벤처 자본이 뒷받침되는 소비재 브랜드의 CFO로 17년이 넘는 경력을 보유하고 있으며, 이전에 FightCamp, BH Cosmetics, Techstyle Fashion Group에서 재무 리더십을 맡았고 이전에 Diageo, Dole Food Company, Ernst & Young에서 근무한 경력이 있습니다. CPA 면허를 보유하고 있으며 UCLA Anderson에서 MBA, California State University, Long Beach에서 경영학 학사(BS)를 취득했습니다.
Lulus ( Nasdaq : LVLU ) a nommé Heidi Crane comme directeur financier fractionnaire, avec effet au 13 octobre 2025. Mme Crane dirigera la stratégie financière axée sur l’accélération de la croissance, l’amélioration de l’efficacité opérationnelle et la création de valeur pour les actionnaires à long terme.
Mme Crane apporte plus de 17 ans d’expérience en tant que CFO dans le private equity et les marques grand public soutenues par le capital-risque, avec des responsabilités de direction financière chez FightCamp, BH Cosmetics, Techstyle Fashion Group et des postes antérieurs chez Diageo, Dole Food Company et Ernst & Young. Elle détient une licence CPA, un MBA de UCLA Anderson et une licence BS en administration des affaires de la California State University, Long Beach.
Lulus (Nasdaq: LVLU) hat Heidi Crane als ihre fractional Chief Financial Officer ernannt, wirksam ab dem 13. Oktober 2025. Frau Crane wird die finanzielle Strategie leiten, die darauf abzielt, das Wachstum zu beschleunigen, betriebliche Effizienz zu verbessern und langfristigen Aktionärswert zu schaffen.
Frau Crane bringt über 17 Jahre CFO-Erfahrung in Private Equity und venture-unterstützten Konsumgütermarken mit, mit früheren Führungspositionen im Finanzbereich bei FightCamp, BH Cosmetics, Techstyle Fashion Group und früheren Rollen bei Diageo, Dole Food Company und Ernst & Young. Sie hat eine CPA-Lizenz, einen MBA von UCLA Anderson und einen BS in Betriebswirtschaft von der California State University, Long Beach.
لولس (ناسداك: LVLU) عينت هايدي كرين كمدير مالي تنفيذي جزئي، اعتباراً من 13 أكتوبر 2025. ستقود السيدة كرين الاستراتيجية المالية مركّزة على تسريع وتيرة النمو، وتحسين الكفاءات التشغيلية، وتحقيق قيمة للمساهمين على المدى الطويل.
تتمتع السيدة كرين بخبرة تزيد عن 17 عاماً في منصب CFO في صناديق الأسهم الخاصة والعلامات الاستهلاكية المدعومة بالاستثمار، مع قيادات مالية سابقة في FightCamp و BH Cosmetics و Techstyle Fashion Group وأدوار سابقة في Diageo و Dole Food Company وErnst & Young. تحمل رخصة CPA، ودرجة MBA من UCLA Anderson، وبكالوريوس في إدارة الأعمال من California State University, Long Beach.
Lulus (纳斯达克代码：LVLU) 任命 Heidi Crane 为其兼职首席财务官，生效日期为2025年10月13日。Crane 女士将领导财务战略，专注于加速增长势头、提升运营效率并推动长期股东价值。
Crane 女士拥有超过17年的CFO经验，涉及私募股权和由风险投资支持的消费品牌，曾在 FightCamp、BH Cosmetics、Techstyle Fashion Group 担任财务领导，并在 Diageo、Dole Food Company 和 Ernst & Young 担任早期职位。她持有 CPA 证照，拥有 UCLA Anderson 的 MBA，以及加州州立大学长滩分校的商业管理学士学位（BS）。
- Appointment effective October 13, 2025
- Adds CFO with 17+ years of consumer finance experience
- Experience scaling direct-to-consumer brands (FightCamp, BH Cosmetics, Techstyle)
- Role is fractional, which may limit day-to-day availability
CHICO, Calif., Oct. 14, 2025 (GLOBE NEWSWIRE) -- Lulu’s Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU) today announced the appointment of Heidi Crane as its fractional Chief Financial Officer (“Fractional CFO”), effective yesterday, October 13, 2025. Ms. Crane will lead the Company's financial strategy with a focus on accelerating growth momentum, improving operational efficiencies and driving long-term shareholder value.
“We’re thrilled to welcome Heidi to the Lulus team. Heidi’s extensive experience and knowledge leading financial strategy for high-growth, consumer-focused companies will be instrumental as we continue to execute against our financial and strategic initiatives, and work towards achieving long-term, sustainable growth,” said Crystal Landsem, CEO of Lulus.
“I’m excited to join Lulus at a pivotal moment in its journey,” said Ms. Crane, Fractional CFO of Lulus. “Lulus is an incredible brand with significant runway ahead, and I look forward to working alongside the leadership team to position the business for long-term growth and value-creation.”
With over 17 years of CFO experience across private equity and venture-backed consumer brands, Ms. Crane brings deep financial expertise in scaling direct-to-consumer businesses. She has led finance teams at FightCamp, BH Cosmetics, and Techstyle Fashion Group, and previously held roles at Diageo PLC, Dole Food Company, and Ernst & Young, where she earned her C.P.A. License. Ms. Crane holds an M.B.A. from University of California, Los Angeles Anderson School of Management and a B.S. in Business Administration from California State University, Long Beach.
About Lulus
Headquartered in California and serving millions of customers worldwide, Lulus is an attainable luxury fashion brand for women, offering modern, unapologetically feminine designs at accessible prices for every occasion. Our aim is to make every woman feel confident and celebrated, supporting her for all of life’s occasions, big or small – from work desk to dream date, cozying up on the couch to the spotlight of her wedding day. Founded in 1996, Lulus delivers fresh styles to consumers daily, using direct consumer feedback and insights to refine product offerings and elevate the customer experience. Lulus’ world class personal stylists, bridal concierge, and customer care team share an unwavering commitment to elevating style and quality and bring exceptional customer service and personalized shopping to customers around the world. Follow @lulus on Instagram and @lulus on TikTok. Lulus is a registered trademark of Lulu’s Fashion Lounge, LLC. All rights reserved.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Company’s financial strategy. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause Lulus’ actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the risk factors discussed in Part I, Item 1A, “Risk Factors” in Lulus’ Annual Report on Form 10-K for the fiscal year ended December 29, 2024, Part II, Item IA, “Risk Factors” in Lulus’ Quarterly Reports on Form 10-Q for the fiscal quarters ended March 30, 2025 and June 29, 2025, and our other filings with the Securities and Exchange Commission which could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While Lulus may elect to update such forward-looking statements at some point in the future, it disclaims any obligation to do so, except as required by law, even if subsequent events cause its views to change.
Contact
investors@lulus.com
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