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LiveWire Group (LVWR) acquires Dust Moto assets in push into electric off‑road bikes

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

LiveWire Group, Inc. has acquired the assets of Dust Moto, an electric off‑road motorcycle startup, marking its first acquisition and a strategic move into the electric off‑road segment. The deal brings Dust Moto’s off‑road engineering expertise together with LiveWire’s scale in engineering, manufacturing, and global distribution.

LiveWire plans to advance Dust’s electric dirt bike platform toward production and use its marketing, sales, and service network to accelerate development and go‑to‑market execution. The company expects to share more information about the launch of the off‑road product in the second half of this year and highlights potential benefits and integration risks through detailed forward‑looking statements.

Positive

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Negative

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Insights

LiveWire makes a strategic, but unquantified, push into electric off‑road.

LiveWire is expanding beyond on‑road electric motorcycles by acquiring the assets of Dust Moto, a U.S. electric dirt bike startup. The move adds specialized off‑road know‑how to LiveWire’s existing capabilities in engineering, manufacturing, and global distribution.

The company positions this as a strategic fit that accelerates its electric dirt bike platform toward production, aiming to serve a growing off‑road market. However, no purchase price, revenue contribution, or cost synergies are quantified, so financial impact cannot be assessed from this disclosure alone.

LiveWire outlines typical integration and performance risks in its forward‑looking statements, including unexpected costs, uncertainty around post‑transaction performance, and the challenge of successfully integrating Dust Moto’s business. Additional detail is expected when LiveWire shares product launch information in the second half of this year.

Item 1.01 Entry into a Material Definitive Agreement Business
The company signed a significant contract such as a merger agreement, credit facility, or major partnership.
Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
forward-looking statements regulatory
"The Company intends that certain matters discussed in this press release are “forward-looking statements”"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
asset purchase agreement financial
"including a copy of the asset purchase agreement relating to the Transaction, will be filed"
An asset purchase agreement is a legal contract in which a buyer agrees to buy specific assets and contracts of a business rather than buying the company’s stock or ownership. It matters to investors because it determines exactly what is being bought and what liabilities stay behind — like buying the furniture and equipment from a store but not the building or past debts — which affects the deal’s value, taxes and future risk exposure.
electric off-road segment technical
"marking a strategic expansion into the electric off-road segment"
electric powersports technical
"commitment to innovation across electric powersports"
Emerging growth company regulatory
"Emerging growth company"
An emerging growth company is a recently public or smaller public firm that qualifies for temporary, lighter regulatory and disclosure rules to reduce the cost and effort of being public. For investors, it means the company may provide less historical financial detail and face fewer reporting requirements than larger firms, so it can grow more quickly but also carries higher uncertainty—like buying a promising early-stage product with fewer user reviews.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 
FORM 8-K 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): May 19, 2026
LiveWire Group, Inc.
(Exact name of registrant as specified in its charter)
Delaware001-4151187-4730333
(State or other jurisdiction
of incorporation)
(Commission
 File Number)
(IRS Employer
Identification No.)
3700 West Juneau Avenue, Milwaukee, Wisconsin 53208
(Address of principal executive offices, including zip code)
(650447-8424
(Registrant’s telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)
 
Securities registered pursuant to Section 12(b) of the Act:
Title of each class  Trading Symbol(s)  Name of exchange on which registered
Common Stock, $0.0001 par value per share  LVWR  New York Stock Exchange
Warrants to purchase common stockLVWR WSNew York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.



Item 7.01
Regulation FD Disclosure.
On May 19, 2026, LiveWire Group, Inc (“the Company”) issued a press release announcing that it has acquired the assets of Dust Motorcycle, Inc. (the “Transaction”). The press release attached to this Current Report on Form 8-K as Exhibit 99.1 is incorporated by reference and is being furnished to, but not filed with, the U.S. Securities and Exchange Commission.

The information required by Item 1.01, including a copy of the asset purchase agreement relating to the Transaction, will be filed in a separate Current Report on Form 8-K.

Item 9.01 Financial Statements and Exhibits.
Exhibit No.Description
99.1
Press Release of LiveWire Group, Inc. dated May 19, 2026
104Cover Page Interactive Data File (embedded within the Inline XBRL document)

Cautionary Note Regarding Forward-Looking Statements
The Company intends that certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained in this press release, including statements concerning possible or assumed future actions, business strategies, events or results of operations, and any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, including with respect to the Transaction and expected benefits of the Transaction, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Words or phrases such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “is on track,” “may,” “might,” “objective,” “ongoing,” “plan,” “potential,” “predict,” “project,” “remain committed,” “should,” “target,” “will” and “would,” or similar words or phrases, or the negatives of those words or phrases, may identify forward-looking statements, but the absence of these words does not necessarily mean that a statement is not forward-looking. The forward-looking statements in this press release are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. These forward-looking statements speak only as of the date of this press release and are subject to a number of important factors that could cause actual results to differ materially from those in the forward-looking statements, including the risks, uncertainties and assumptions described in prior public filings titled “Risk Factors.” These forward-looking statements are subject to numerous risks, including, without limitation, the following: unexpected costs, charges or expenses resulting from the Transaction; uncertainty regarding the expected financial performance following completion of the Transaction; the Company’s ability to achieve its short-term and long-term operating targets following completion of the Transaction; the effects that the announcement or pendency of the Transaction may have on the Company; the Company’s and Dust Moto’s respective businesses and ability to retain and hire key personnel and maintain relationships with customers, suppliers and others with whom the Company or Dust Moto do business; the Company’s ability or failure to successfully integrate Dust Moto’s business with existing operations; the Company’s ability to realize anticipated synergies or obtain the results anticipated; the ability of the Company and the acquired business to compete in their respective industries. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond our control, you should not rely on these forward-looking statements.



2


SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
LiveWire Group, Inc.
Date: May 19, 2026
/s/ Jennifer Hoover
Jennifer Hoover
Head Accounting Officer



3




FOR IMMEDIATE RELEASE

LIVEWIRE GROUP, INC. ACQUIRES DUST MOTO

LiveWire expands further into the electric off‑road category with their first acquisition, combining complementary capabilities and accelerating product development.

MILWAUKEE, WI – May 19, 2026 – LiveWire Group, Inc. (NYSE: LVWR), a leader in the electric two‑wheel industry, today announced it has acquired the assets of Dust Moto, bringing deep off‑road knowledge and expertise to LiveWire, thereby marking a strategic expansion into the electric off‑road segment.

The acquisition strengthens LiveWire’s strategy to grow beyond on‑road electric motorcycles and address the rapidly expanding electric off‑road market, which is being driven by riders seeking incredible torque and performance with the added benefits of reduced noise, lower maintenance, and an accessible riding experiences through simplified operation and single‑speed drive.

With the completed transaction, LiveWire is advancing Dust’s electric dirt bike platform toward production, leveraging LiveWire’s engineering capabilities, manufacturing scale, and global marketing, sales, and service network to accelerate development and go‑to‑market execution.

“LiveWire pioneered the on‑road electric motorcycle market, and this acquisition allows us to build on that leadership as we expand into off‑road, continuing the journey that began with STACYC ten years ago,” said Karim Donnez, CEO of LiveWire Group, Inc. “Dust Moto is a strong strategic fit and an accelerator of our vision, bringing proven off‑road insight that will contribute meaningfully to LiveWire’s leadership position in electric powersports.”

“Joining LiveWire marks an exciting next chapter in our journey,” said Colin Godby, CEO of Dust Moto. “LiveWire shares our fundamental DNA as an American brand focused on performance, innovation, and putting riders first. With LiveWire’s scale, resources, and global reach, we can bring our electric off-road bike to market with a worldwide audience and deliver an unmatched off-road experience.”

The acquisition reflects LiveWire’s continued focus on expanding its product portfolio and addressable market while reinforcing its commitment to innovation across electric powersports. LiveWire intends to share more information on the launch of the product in the second half (2H) of this year.

Press Contact:
Jon Bekefy
jon.bekefy@livewire.com






Media, Images, & Video
https://www.livewire.com/the-pulse
www.livewire.com/media
media@livewire.com

About LiveWire
LiveWire has a dedicated focus on the electric powersports sector. LiveWire’s majority stockholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on a decade of its learnings in the EV sector. LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the transformation of motorcycling and powersports.

About Dust Moto
DUST Moto, a pioneering electric motorcycle startup in the U.S., launched with the intention of offering an affordable, high performance electric dirt bike.

FAQ

What transaction did LiveWire Group (LVWR) announce regarding Dust Moto?

LiveWire Group acquired the assets of Dust Moto, a U.S. electric motorcycle startup. The deal brings Dust’s off‑road dirt bike platform and expertise into LiveWire, supporting a strategic expansion into the electric off‑road segment alongside its existing on‑road electric motorcycle business.

How does the Dust Moto acquisition fit LiveWire Group’s (LVWR) strategy?

The acquisition supports LiveWire’s strategy to grow beyond on‑road electric motorcycles into the electric off‑road market. By combining Dust Moto’s off‑road insight with LiveWire’s engineering, manufacturing scale, and global sales network, the company aims to broaden its product portfolio and addressable market.

What are LiveWire Group’s plans for Dust Moto’s electric dirt bike platform?

LiveWire plans to advance Dust Moto’s electric dirt bike platform toward production. It intends to leverage LiveWire’s engineering resources, manufacturing capabilities, and global marketing, sales, and service network to accelerate development and commercial launch of the off‑road product line worldwide.

When will LiveWire Group (LVWR) share more details on the new off‑road product?

LiveWire intends to share more information on the launch of the electric off‑road product in the second half of this year. Further details are expected to cover product introduction timing and market approach as the company progresses Dust Moto’s dirt bike platform toward production.

Is this LiveWire Group’s (LVWR) first acquisition in electric off‑road powersports?

Yes. LiveWire describes the Dust Moto asset acquisition as its first acquisition in the electric off‑road category. The company indicates this step builds on its earlier STACYC efforts and supports its broader leadership ambitions in the electric powersports market over the long term.

Filing Exhibits & Attachments

5 documents