LiveWire Group (NYSE: LVWR) director sells 216 shares at $2.25

Rhea-AI Filing Summary

LiveWire Group, Inc. director William L. Cornog sold 216 shares of common stock on July 31, 2026 at $2.25 per share in a sale described as an open-market or private transaction. After this sale, he directly holds 284,552 shares. These trades were not marked as made under a Rule 10b5-1 trading plan.

Insider Trade Summary

Net Seller: 216 shares

Net Sell 1 txn

Insider Cornog William L

Role Director

Sold 216 shs ($486.00)

Type	Security	Shares	Price	Value
Sale	Common Stock	216	$2.25	$486.00

Holdings After Transaction: Common Stock — 284,552 shares (Direct)

Key Figures

Shares sold: 216 shares Sale price: $2.25 per share Shares owned after transaction: 284,552 shares +2 more

5 metrics

Shares sold 216 shares Common Stock sale by director on July 31, 2026

Sale price $2.25 per share Price for 216-share sale on July 31, 2026

Shares owned after transaction 284,552 shares Directly held by William L. Cornog following July 31, 2026 sale

Net buy/sell shares -216 shares Net shares sold across reported transactions

Sell transaction count 1 Number of reported sale transactions in this Form 4

Key Terms

Rule 10b5-1, open market or private transaction, Common Stock

3 terms

Rule 10b5-1 regulatory

"These trades were not marked as under a Rule 10b5-1 plan"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

open market or private transaction market

"Transaction code description: Sale in open market or private transaction"

Common Stock financial

"Security title reported for the transaction is Common Stock"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/04/2026 - 04:24 PM Accepted by SEC EDGAR 08/04/2026 - 04:23 PM Learn about SEC filing dates

FAQ

What insider transaction did LVWR report for William L. Cornog?

William L. Cornog sold 216 shares of LiveWire Group, Inc. common stock on July 31, 2026 at $2.25 per share. Following this transaction, his direct holdings in the company total 284,552 shares.

What role does William L. Cornog hold at LiveWire Group (LVWR)?

William L. Cornog is reported as a director of LiveWire Group, Inc. The filed insider report lists him as a director and not as an officer or 10% beneficial owner for this transaction.

Were the LVWR insider share sales made under a Rule 10b5-1 plan?

The transactions were not marked as made under a Rule 10b5-1 trading plan. The Rule 10b5-1 checkbox was left unchecked, indicating no affirmed trading plan governance for this reported sale.

How many LVWR shares does William L. Cornog own after this sale?

After selling 216 shares, William L. Cornog directly owns 284,552 shares of LiveWire Group, Inc. common stock. This post-transaction balance reflects his direct ownership reported in the insider filing.

What security and price were involved in the LVWR insider transaction?

The transaction involved Common Stock of LiveWire Group, Inc., with 216 shares sold at a price of $2.25 per share. The transaction is characterized as a sale in an open-market or private transaction.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cornog William L

(Last) (First) (Middle)

3700 WEST JUNEAU AVENUE

(Street)

MILWAUKEE WISCONSIN 53208

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
LiveWire Group, Inc. [ LVWR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/31/2026		S		216	D	$2.25	284,552	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Allen Gerrard, Attorney-in-Fact	08/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)