MediaAlpha proposed insider sale notice

MediaAlpha, Inc. submitted a Form 144 reporting proposed sales of common stock.

Rhea-AI Filing Summary

MediaAlpha, Inc. submitted a Form 144 reporting proposed sales of common stock. The filing lists a Charles Schwab broker entry showing 5,000 shares and two equity‑compensation-related restricted stock lapse entries of 4,341 (05/15/2024) and 659 (02/15/2024) shares. The filing cites broker details and trade dates.

Insights

Securities Compliance Counsel

Form 144 records proposed resale activity and related broker details.

The filing lists specific share counts tied to broker and equity‑compensation events: 5,000 shares via Charles Schwab and restricted stock lapses of 4,341 and 659 shares on the dates provided. These are notices of proposed sales under resale rules.

Timing and final execution are not included in the excerpt; subsequent transaction confirmations would appear in trade reports or Form 4/5 filings if executed.

Key Figures

Broker-listed shares: 5,000 shares Restricted stock lapse: 4,341 shares Restricted stock lapse: 659 shares +1 more

4 metrics

Broker-listed shares 5,000 shares Charles Schwab entry

Restricted stock lapse 4,341 shares lapse date <date>05/15/2024</date>

Restricted stock lapse 659 shares lapse date <date>02/15/2024</date>

Exchange label NYSE exchange field in excerpt

Key Terms

Form 144, Restricted Stock Lapse, Equity Compensation

3 terms

Form 144 regulatory

"Filer Information ... 144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Restricted Stock Lapse financial

"Restricted Stock Lapse | MediaAlpha, Inc. | 4341 | 05/15/2024"

Equity Compensation financial

"Equity Compensation Common | 02/15/2024 | Restricted Stock Lapse"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does MediaAlpha's Form 144 disclose about shares for sale?

It reports proposed sales including 5,000 shares via Charles Schwab and restricted stock lapses of 4,341 (05/15/2024) and 659 (02/15/2024). The entries are notices of intent to sell, not confirmations of executed trades.

Does the Form 144 list the broker handling the proposed sale for MAX?

Yes. The filing shows Charles Schwab & Co., Inc. with an entry tied to 5,000 shares. The excerpt provides broker name and an associated share count but does not show executed sale details or prices.

Are the restricted stock lapse entries in the filing related to equity compensation?

Yes. The excerpt labels those items as Equity Compensation with restricted stock lapse events: 4,341 shares on 05/15/2024 and 659 shares on 02/15/2024, indicating vesting or lapse events tied to compensation.

Does this Form 144 confirm that the proposed sales were completed?

No. The filing is a notice of proposed sale under resale rules. The excerpt lists intended share counts and dates but does not confirm execution; completed trades would be reflected in trade reports or subsequent filings.

What exchange is referenced in the provided excerpt for MediaAlpha?

The excerpt includes an exchange label of NYSE alongside broker-related fields. The filing text displays exchange information but does not link that label to executed transactions or specific execution venues.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/15/2026 - 05:24 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001213184
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	MediaAlpha, Inc.
SEC File Number	001-39671
Address of Issuer	700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CALIFORNIA 90017
Phone	619-393-9368
Name of Person for Whose Account the Securities are To Be Sold	COYNE JEFFREY B
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	5000	40476.00	54062155	05/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/15/2024	Restricted Stock Lapse	MediaAlpha, Inc.			4341	05/15/2024	Equity Compensation
Common	02/15/2024	Restricted Stock Lapse	MediaAlpha, Inc.			659	02/15/2024	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	05/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/12/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	JEFFREY B COYNE
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)