[144] MediaAlpha, Inc. SEC Filing

Rhea-AI Filing Summary

MediaAlpha, Inc. (MAX) Form 144 filing discloses a proposed sale of common stock. The notice identifies an intended sale of 6,000 common shares through Charles Schwab & Co., with an aggregate market value of $61,172.00, scheduled approximately for 08/15/2025 on the NYSE.

The seller acquired the reported shares as restricted stock that lapsed: 5,056 shares on 05/15/2022 and 944 shares on 07/30/2022, both recorded as equity compensation. The filing reports 56,370,303 shares outstanding, meaning the proposed sale represents about 0.0106% of outstanding shares.

Positive

• Clear disclosure of planned sale including broker, date, and aggregate market value
• Acquisition details provided (dates and that shares resulted from restricted stock lapses via equity compensation)
• Sale size is negligible at ~0.0106% of the reported 56,370,303 shares outstanding

Negative

• Filer identification fields are not populated in the provided excerpt, limiting visibility into who is selling

Insights

Securities Analyst

TL;DR: Routine insider sale notice; size is immaterial relative to shares outstanding.

The Form 144 discloses a planned sale of 6,000 common shares acquired via restricted stock lapses in 2022 and paid as equity compensation. With 56,370,303 shares outstanding, the sale equates to roughly 0.0106% of the float, indicating no immediate dilution or market pressure from this single transaction. The execution through a major broker and the inclusion of acquisition dates provide standard disclosure quality. There are no reported securities sold in the past three months, and the filing includes the customary representation about material nonpublic information.

Corporate Governance Expert

TL;DR: Compliance-focused filing; documents insider's authority and source of shares.

The notice documents compliance with Rule 144 for an insider or related person selling shares obtained as restricted stock lapses. It lists acquisition dates and that payment was via equity compensation, which helps trace the securities' holding period and eligibility for resale. The filing excerpt does not show the filer’s identifying CIK/CCC details in this text, which would normally appear on a complete filing. No material governance concerns are evident from the disclosed sale mechanics alone.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	6000	61172.00	56370303	08/15/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/15/2022	Restricted Stock Lapse	MediaAlpha, Inc.			5056	05/15/2022	Equity Compensation
Common	07/30/2022	Restricted Stock Lapse	MediaAlpha, Inc.			944	07/30/2022	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does MediaAlpha (MAX) Form 144 report?

The filing reports a proposed sale of 6,000 common shares with aggregate market value $61,172.00, to be sold on 08/15/2025 through Charles Schwab & Co.

How were the shares being sold acquired according to the Form 144?

The shares were acquired as restricted stock lapses: 5,056 shares on 05/15/2022 and 944 shares on 07/30/2022, recorded as equity compensation.

What percent of outstanding shares does the proposed sale represent for MAX?

Based on the filing's 56,370,303 shares outstanding, the 6,000-share sale represents about 0.0106% of outstanding shares.

Did the filer report any securities sold in the past three months?

The filing indicates "Nothing to Report" for securities sold during the past three months.

Which exchange and broker are listed for the proposed sale?

The proposed sale is listed for the NYSE and the broker named is Charles Schwab & Co., Inc.