MediaAlpha: Patrick Ryan Thompson proposes share sale

The notice says the shares were acquired and paid for between February 15, 2022 and August 15, 2026, and may be sold over various dates.

Available on EDGAR 10/30/2026 - 05:28 PM EDT Accepted by SEC EDGAR 10/30/2026 - 05:28 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

MediaAlpha, Inc. (MAX) reports a notice for a proposed sale by former affiliate Patrick Ryan Thompson of 285,000 common shares, with an aggregate market value of $4,134,609.00 and an approximate sale date of October 30, 2026. Charles Schwab & Co., Inc. is named as the broker. The securities-to-be-sold entry describes the shares as equity compensation from a restricted stock lapse dated February 15, 2022; remarks say the shares were acquired and paid for between February 15, 2022 and August 15, 2026, and may be sold over various dates.

Key Figures

Common shares proposed for sale: 285,000 shares Aggregate market value: $4,134,609.00 Shares outstanding: 50,903,805 shares +1 more

4 metrics

Common shares proposed for sale 285,000 shares Approximate sale date October 30, 2026

Aggregate market value $4,134,609.00 For the 285,000 common shares listed for sale

Shares outstanding 50,903,805 shares Reported in the securities information

Approximate sale date October 30, 2026 Date listed for the proposed sale

Key Terms

Rule 144, Restricted Stock Lapse, Equity Compensation

3 terms

Rule 144 regulatory

"definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Lapse financial

"Restricted Stock Lapse - See Remarks"

Equity Compensation financial

"Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many MediaAlpha (MAX) shares did Patrick Ryan Thompson propose to sell?

Patrick Ryan Thompson's notice lists a proposed sale of 285,000 MediaAlpha common shares, with an aggregate market value of $4,134,609.00 and an approximate sale date of October 30, 2026. Charles Schwab & Co., Inc. is named as the broker.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001897386
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	MediaAlpha, Inc.
SEC File Number	001-39671
Address of Issuer	700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CALIFORNIA 90017
Phone	619-393-9368
Name of Person for Whose Account the Securities are To Be Sold	Thompson Patrick Ryan
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Former Affiliate

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	285000	4134609.00	50903805	10/30/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/15/2022	Restricted Stock Lapse - See Remarks	MediaAlpha, Inc.			285000	02/15/2022	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	The shares sold on this filing were acquired and paid for between 02/15/2022 and 08/15/2026 and may be sold over various dates.
Date of Notice	10/30/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Patrick Ryan Thompson
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)