MediaAlpha (MAX) director Lauren StClair submits initial Form 3 insider report

Rhea-AI Filing Summary

MediaAlpha, Inc. director Lauren StClair filed an initial insider ownership report on Form 3. The filing lists StClair as a director of the company but does not report any stock purchases, sales, option exercises, or other transactions at this time.

Key Terms

Form 3, reporting person, derivative transactions

3 terms

Form 3 regulatory

"INSIDER FILING DATA (Form 3):"

Form 3 is the initial public filing that officers, directors and large shareholders must submit to report their ownership of a company’s securities when they become insiders. It acts like an opening inventory sheet that gives investors a starting point to see who holds significant stakes and to spot later trades or potential conflicts of interest, helping assess insider confidence and transparency.

reporting person regulatory

""reportingPersons": [ { "name": "StClair Lauren""

derivative transactions financial

""derivativeTransactionCount": 0"

Derivative transactions are contracts whose value depends on the price or performance of something else—like stocks, bonds, currencies, interest rates or commodities. Think of them as insurance or bets about a future price: investors use them to protect against losses, lock in prices, or try to amplify returns, but they can also magnify losses, create cash demands and expose a firm to the risk that the other party won’t meet its obligation, so they can materially affect a company’s financial stability and volatility.

Understanding Insider Trading Forms →

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
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1. Name and Address of Reporting Person^*

StClair Lauren

(Last) (First) (Middle)

C/O MEDIAALPHA, INC.

700 SOUTH FLOWER STREET, SUITE 640

(Street)

LOS ANGELES CALIFORNIA 90017

(City) (State) (Zip)

UNITED STATES

(Country)

2. Date of Event Requiring Statement (Month/Day/Year)
05/15/2026

3. Issuer Name and Ticker or Trading Symbol
MediaAlpha, Inc. [ MAX ]

3a. Foreign Trading Symbol

5. If Amendment, Date of Original Filed (Month/Day/Year)

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

Ms. StClair was appointed to the Board of Directors of the Company effective May 15, 2026. Exhibit 24 - Power of Attorney

No securities are beneficially owned.

	/s/ Jeffrey B. Coyne	05/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)

FAQ

What does Lauren StClair’s Form 3 filing for MediaAlpha (MAX) show?

The Form 3 filing shows that Lauren StClair is a director of MediaAlpha, Inc. It reports no stock purchases, sales, option exercises, or other equity transactions, serving only as an initial statement of insider status and potential future reporting obligations.

Are there any stock transactions disclosed in Lauren StClair’s MediaAlpha (MAX) Form 3?

No, the Form 3 for Lauren StClair reports no transactions. The transaction summary shows zero buys, zero sells, zero derivative exercises, and no gifts or tax withholdings, indicating no reported trading activity in MediaAlpha securities in this filing.

What role does Lauren StClair hold at MediaAlpha (MAX) according to the Form 3?

According to the Form 3, Lauren StClair is identified as a director of MediaAlpha, Inc. The filing notes that StClair is not an officer and not a ten percent owner, clarifying the insider role that triggers ongoing Section 16 reporting requirements.

Does the MediaAlpha (MAX) Form 3 for Lauren StClair include any derivative securities?

The Form 3 derivative summary is empty, showing no listed options, warrants, or other derivative positions. It also indicates no derivative transactions, so there is no data about unexercised options or other derivative holdings for StClair in this filing.

What does the transaction summary in Lauren StClair’s MediaAlpha (MAX) Form 3 indicate?

The transaction summary indicates no activity: zero buy or sell transactions, zero exercise events, gifts, tax withholdings, or restructurings, and net buy/sell shares of zero with a neutral direction, confirming this is purely an initial ownership report without trades.