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Mobivity (MFON) enters PayPal services deal, plans assignment to Mistplay

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Mobivity Holdings Corp. entered into a Master Services Agreement with PayPal, Inc. under which Mobivity will provide offer planning and placement services for PayPal’s marketing promotions and advertisements, detailed in future statements of work or insertion orders.

The agreement runs for an initial one-year term starting on the effective date and automatically renews for additional one-year periods unless either party gives 30 days’ written notice before the end of a term. Compensation is not fixed and is set in each statement of work or insertion order, generally based on performance metrics with monthly settlement.

The agreement includes customary representations, warranties, confidentiality, indemnification and liability limitations, is governed by Delaware law, and is expected to be assigned to Mistplay Inc. in connection with the closing of a previously announced asset purchase transaction.

Positive

  • None.

Negative

  • None.

Insights

Mobivity adds a structured services framework with PayPal, tied to an asset sale.

The Master Services Agreement positions Mobivity as a provider of offer planning and placement services supporting PayPal marketing campaigns. Commercial specifics such as volumes or pricing are left to future statements of work and insertion orders, keeping the framework flexible.

Revenue under this structure will depend on performance-based metrics defined in those subsequent documents, so financial impact is not visible here. Standard indemnities, confidentiality, and liability caps align with typical enterprise marketing services arrangements, reducing legal uncertainty around day-to-day operations.

The planned assignment of the agreement to Mistplay Inc. links this customer relationship to the asset sale previously described in Mobivity’s information statement. How much value this adds will be clearer once the asset purchase closes and related financials are disclosed in later filings.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): March 9, 2026

 

Mobivity Holdings Corp.

(Exact name of registrant as specified in its charter)

 

Nevada   000-53851   26-3439095
(State or other jurisdiction
of incorporation)
  (Commission
File Number)
  (IRS Employer
Identification No.)

 

3133 West Frye Road, # 215

Chandler, Arizona 85226

(Address of principal executive offices) (Zip Code)

 

(877) 282-7660

(Registrant’s telephone number, including area code)

 

N/A

(Former name or former address, if changed since last report.)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
None   None   None

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 
 

 

Item 1.01 Entry into a Material Definitive Agreement

 

On March 9, 2026, Mobivity Holdings Corp. (“Mobivity” or the “Company”) entered into a Master Services Agreement (the “MSA”) with PayPal, Inc. (“PayPal”). Under the MSA, Mobivity will provide offer planning and placement services in connection with marketing promotions and advertisements to PayPal, as further described in one or more statements of work (“SOWs”) and/or insertion orders (“IOs”) that may be entered into from time to time and that reference the MSA.

 

The MSA has an initial one-year term beginning on the effective date and will automatically renew for successive one-year terms unless terminated as provided therein. Either party may terminate the MSA by providing written notice at least 30 days prior to the end of the then-current term. Except as set forth in an IO or SOW, PayPal may not terminate an IO or SOW during a promotional flight; Mobivity may cancel an IO or SOW in limited circumstances, including for non-payment by Client when applicable or if a third-party partner does not agree to execute a program.

 

Compensation under the MSA is not a guaranteed or agreed upon rate and is determined by the applicable IOs or SOWs. The compensation is generally based on specified performance metrics, with monthly settlement following the end of each month pursuant to the tracking of such metrics. The MSA provides customary representations and warranties, mutual confidentiality obligations, and mutual indemnification provisions. The MSA includes typical limitations of each party’s liability for damages. The MSA is governed by the laws of the State of Delaware.

 

The Company will assign the MSA to Mistplay Inc. in connection with the closing of the transactions contemplated by the Asset Purchase Agreement, dated January 16, 2026, by and between the Company and Mistplay Inc. (the “Asset Purchase Agreement”).

 

The foregoing description of the MSA does not purport to be complete and is qualified in its entirety by reference to the redacted text of the MSA, which is filed as Exhibit 10.1 to this Current Report on Form 8-K and incorporated herein by reference.

 

INCORPORATION BY REFERENCE

 

The foregoing description of the Asset Purchase Agreement and the related transactions is qualified in its entirety by reference to the Company’s definitive information statement filed with the Securities and Exchange Commission on March 5, 2026, which is incorporated herein by reference, including the description of the Asset Purchase Agreement and the summary of the transactions contemplated thereby contained therein.

 

FORWARD-LOOKING STATEMENTS

 

This Current Report on Form 8-K contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, without limitation, statements regarding the anticipated assignment of the MSA to Mistplay and the expected timing and completion of the transactions contemplated by the Asset Purchase Agreement. These forward-looking statements are based on the Company’s current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially from those indicated by such forward-looking statements, including the risk that closing conditions are not satisfied, required third-party consents are not obtained, or the transactions are otherwise delayed or do not close; the Company’s ability to effect the assignment of the MSA as contemplated; and other risks described in the Company’s filings with the SEC. Any forward-looking statements speak only as of the date of this report, and the Company undertakes no obligation to update such statements, whether as a result of new information, future events or otherwise, except as required by law.

 

Item 9.01. Financial Statements and Exhibits.

 

(d) Exhibits.

 

10.1   Master Services Agreement, dated March 9, 2026, by and among Mobivity Holdings Corp., Mistplay Inc., and PayPal, Inc.*
104   Cover Page Interactive Data File (formatted as Inline XBRL)
*   Portions of this agreement have been omitted because they are not material and are of the type that Mobivity treats as private or confidential. Mobivity will provide an unredacted copy of the exhibit if requested by the Securities Exchange Commission.

 

- 2 -
 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Company has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Date: March 12, 2026 MOBIVITY HOLDINGS CORP.
   
  By: /s/ Bryce D. Daniels
    Bryce D. Daniels
    Chief Executive Officer

 

- 3 -

 

 

 

FAQ

What agreement did Mobivity Holdings Corp. (MFON) sign with PayPal?

Mobivity signed a Master Services Agreement with PayPal for offer planning and placement services supporting PayPal’s marketing promotions and advertisements. Specific campaigns and terms will be defined later in individual statements of work or insertion orders that reference this master framework.

How long does the Mobivity–PayPal Master Services Agreement last?

The agreement has an initial one-year term beginning on its effective date and then automatically renews for successive one-year periods. Either Mobivity or PayPal can end the agreement by giving written notice at least 30 days before the end of the then-current term.

How is Mobivity compensated under the PayPal Master Services Agreement?

Compensation is not a fixed or guaranteed rate and is set in each statement of work or insertion order. Payments are generally tied to specified performance metrics, with settlement occurring monthly after results are tracked against those agreed metrics for the prior month.

Will the PayPal Master Services Agreement remain with Mobivity after the asset sale?

Mobivity plans to assign the Master Services Agreement to Mistplay Inc. in connection with closing the asset purchase agreement dated January 16, 2026. This aligns the PayPal-related services with the assets being transferred under that previously described transaction.

What protections are included in the Mobivity–PayPal Master Services Agreement?

The agreement includes customary representations and warranties, mutual confidentiality commitments, and mutual indemnification provisions. It also contains typical limitations of liability for each party’s damages and is governed by the laws of the State of Delaware, providing a standard commercial legal framework.

Can PayPal or Mobivity cancel specific campaigns under the agreement?

Except where stated in an insertion order or statement of work, PayPal generally cannot terminate those documents during a promotional flight. Mobivity may cancel in limited situations, such as non-payment or if a third-party partner declines to execute a program contemplated in the campaign.

Filing Exhibits & Attachments

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Mobivity Holding

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United States
Chandler