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[8-K] MAGNITE, INC. Reports Material Event

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8-K

Magnite, Inc. has filed a lawsuit against Google LLC seeking financial damages and other remedies after a U.S. District Court found Google engaged in unlawful anticompetitive practices in certain ad tech markets. The company warns this litigation is in early stages, carries uncertain timing and outcome, and could be costly and protracted. Magnite notes Google is a major participant, partner and competitor whose actions could materially affect Magnite's revenue and relationships with publishers and advertisers. The company also updates its risk factors to disclose possible retaliatory actions by Google, diversion of management attention and potential reputational harm.

Magnite, Inc. ha intentato una causa contro Google LLC chiedendo danni finanziari e altri rimedi, dopo che un tribunale della U.S. District Court ha rilevato che Google ha intrapreso pratiche anticoncorrenziali illegali in alcuni mercati della tecnologia pubblicitaria. L'azienda avverte che questa controversia è agli inizi, comporta tempistiche e esiti incerti e potrebbe essere costosa e prolungata. Magnite nota che Google è un soggetto importante, partner e concorrente, i cui comportamenti potrebbero influire in modo sostanziale sui ricavi di Magnite e sui rapporti con editori e inserzionisti. L'azienda aggiorna anche i suoi fattori di rischio per indicare possibili azioni di ritorsione da parte di Google, la deviazione dell'attenzione del management e potenziali danni reputazionali.

Magnite, Inc. ha presentado una demanda contra Google LLC solicitando daños financieros y otros remedios, después de que un juez de un tribunal de distrito de EE. UU. determinó que Google participó en prácticas anticoncurrentes ilegales en ciertos mercados de tecnología publicitaria. La empresa advierte que este litigio está en etapas tempranas, con plazos y resultados inciertos, y podría ser costoso y prolongado. Magnite señala que Google es un actor, socio y competidor importante cuyas acciones podrían afectar de manera sustancial los ingresos de Magnite y sus relaciones con editores y anunciantes. La empresa también actualiza sus factores de riesgo para divulgar posibles acciones de represalia por parte de Google, desvío de la atención del equipo directivo y posibles daños a la reputación.

Magnite, Inc.는 구글 LLC를 상대로 재정적 손해 배상 및 기타 구제를 요구하는 소송을 제기했으며, 미국 연방지방법원이 구글이 특정 광고기술 시장에서 불법적인 반독점 행위를 했다고 판단한 데 따른 것이다. 회사는 이 소송이 초기 단계이며, 시기와 결과가 불확실하고 비용이 많이 들고 장기화될 수 있다고 경고한다. Magnite은 구글이 중요한 참여자이자 파트너이자 경쟁자로서 그 행동이 Magnite의 수익 및 퍼블리셔와 광고주와의 관계에 실질적인 영향을 미칠 수 있다고 본다. 또한 구글의 보복 조치 가능성, 경영진 주의 집중의 분산, 평판 피해 가능성 등을 공개하기 위해 위험 요인을 업데이트한다.

Magnite, Inc. a déposé une plainte contre Google LLC sollicitant des dommages financiers et d'autres réparations après qu'un tribunal de district américain a déterminé que Google avait mené des pratiques anticoncurrentielles illégales sur certains marchés de la technologie publicitaire. L'entreprise avertit que ce litige est à ses débuts, comporte des délais et des résultats incertains, et pourrait être coûteux et long. Magnite souligne que Google est un acteur, partenaire et concurrent majeur dont les actions pourraient influer de manière significative sur les revenus de Magnite et sur les relations avec les éditeurs et les annonceurs. L'entreprise met également à jour ses facteurs de risque pour divulguer d'éventuelles mesures de représailles de la part de Google, une déviation de l'attention de la direction et d'éventuels dommages à la réputation.

Magnite, Inc. hat eine Klage gegen Google LLC eingereicht und verlangt finanzielle Schäden sowie weitere Rechtsmittel, nachdem ein US-Bezirksgericht festgestellt hat, dass Google in bestimmten Märkten der Werbetechnologie unlautere kartellrechtswidrige Praktiken angewendet hat. Das Unternehmen warnt, dass dieser Rechtsstreit in den Anfängen steht, unsichere Zeitrahmen und Ergebnisse mit sich bringt und teuer sowie langwierig sein könnte. Magnite weist darauf hin, dass Google ein bedeutender Akteur, Partner und Wettbewerber ist, dessen Handlungen die Einnahmen von Magnite und die Beziehungen zu Verlegern und Werbetreibenden wesentlich beeinflussen könnten. Das Unternehmen aktualisiert außerdem seine Risikofaktoren, um mögliche Vergeltungsmaßnahmen von Google, Ablenkung der Führung und potenzielle Rufschäden offenzulegen.

Magnite, Inc. قد قدّمت دعوى قضائية ضد Google LLC تطلب تعويضات مالية وغيرها من التدابير، بعد أن وجد محكمة محلية أمريكية أن Google انخرطت في ممارسات احتكارية غير قانونية في بعض أسواق تكنولوجيا الإعلانات. تحذر الشركة أن هذه الدعوى في مراحلها الأولى، وتحمل توقيتاً ونتيجة غير مؤكّدين، وقد تكون مكلفة وطويلة. وتشير Magnite إلى أن Google هو لاعب رئيسي وشريك ومنافس قد تؤثر أفعاله بشكل كبير على عائدات Magnite وعلاقاتها مع الناشرين والمعلنين. كما تقوم الشركة بتحديث عوامل المخاطر لديها للكشف عن احتمالية إجراءات انتقامية من Google، وتشتت انتباه الإدارة، والتأثير الضار المحتمل على السمعة.

Magnite, Inc. 已对 Google LLC 提起诉讼,要求经济损失和其他救济,此前美国地区法院认定 Google 在某些广告技术市场存在非法的反竞争行为。 公司警告说此诉讼仍处于早期阶段,时间与结果不确定,且可能成本高昂且旷日持久。 Magnite 指出 Google 是一个重要的参与者、伙伴和竞争对手,其行为可能实质性影响 Magnite 的收入以及与出版商和广告商的关系。 公司还更新其风险因素,披露 Google 可能采取的报复行动、管理层注意力分散及潜在的声誉损害。

Positive
  • Company initiated legal action seeking financial damages and remedies following a court finding of anticompetitive conduct
  • Risk disclosure updated to explicitly inform investors about litigation-related risks and potential business impacts
Negative
  • Potential retaliatory actions by Google could disrupt Magnite's ability to serve customers and partners
  • Possible revenue reduction since a significant portion of revenue is generated through relationships with Google
  • Litigation may be costly and protracted, diverting management attention and resources
  • Outcome and timing are uncertain, and any damages awarded may be less than expected or none

Insights

TL;DR: Litigation against Google creates legal upside if successful but poses near-term operational and revenue risks due to Google's market position.

The lawsuit is a material strategic move: Magnite seeks damages and remedies based on a court finding of anticompetitive conduct. The company explicitly warns the case is early, outcomes are uncertain, and any award may not match expectations. Because a significant portion of Magnite's revenue is tied to interactions with Google, the potential for retaliatory actions is a key near-term risk that could disrupt ad-serving, reduce revenue, and strain publisher and advertiser relationships. Investors should note this is a legal development, not a realized financial result, and timing and recoveries are uncertain.

TL;DR: The filing increases disclosed litigation risk and could divert management resources, but the immediate financial impact remains unclear.

Magnite updated its risk factors to incorporate the Google Lawsuit, emphasizing potential costs, management distraction, and reputational effects. The disclosure appropriately highlights dependency on a major market participant that is also a partner and competitor. From a governance perspective, documenting these risks is prudent; however, the company does not quantify potential liabilities or remedies in this filing, so materiality and timing remain indeterminate.

Magnite, Inc. ha intentato una causa contro Google LLC chiedendo danni finanziari e altri rimedi, dopo che un tribunale della U.S. District Court ha rilevato che Google ha intrapreso pratiche anticoncorrenziali illegali in alcuni mercati della tecnologia pubblicitaria. L'azienda avverte che questa controversia è agli inizi, comporta tempistiche e esiti incerti e potrebbe essere costosa e prolungata. Magnite nota che Google è un soggetto importante, partner e concorrente, i cui comportamenti potrebbero influire in modo sostanziale sui ricavi di Magnite e sui rapporti con editori e inserzionisti. L'azienda aggiorna anche i suoi fattori di rischio per indicare possibili azioni di ritorsione da parte di Google, la deviazione dell'attenzione del management e potenziali danni reputazionali.

Magnite, Inc. ha presentado una demanda contra Google LLC solicitando daños financieros y otros remedios, después de que un juez de un tribunal de distrito de EE. UU. determinó que Google participó en prácticas anticoncurrentes ilegales en ciertos mercados de tecnología publicitaria. La empresa advierte que este litigio está en etapas tempranas, con plazos y resultados inciertos, y podría ser costoso y prolongado. Magnite señala que Google es un actor, socio y competidor importante cuyas acciones podrían afectar de manera sustancial los ingresos de Magnite y sus relaciones con editores y anunciantes. La empresa también actualiza sus factores de riesgo para divulgar posibles acciones de represalia por parte de Google, desvío de la atención del equipo directivo y posibles daños a la reputación.

Magnite, Inc.는 구글 LLC를 상대로 재정적 손해 배상 및 기타 구제를 요구하는 소송을 제기했으며, 미국 연방지방법원이 구글이 특정 광고기술 시장에서 불법적인 반독점 행위를 했다고 판단한 데 따른 것이다. 회사는 이 소송이 초기 단계이며, 시기와 결과가 불확실하고 비용이 많이 들고 장기화될 수 있다고 경고한다. Magnite은 구글이 중요한 참여자이자 파트너이자 경쟁자로서 그 행동이 Magnite의 수익 및 퍼블리셔와 광고주와의 관계에 실질적인 영향을 미칠 수 있다고 본다. 또한 구글의 보복 조치 가능성, 경영진 주의 집중의 분산, 평판 피해 가능성 등을 공개하기 위해 위험 요인을 업데이트한다.

Magnite, Inc. a déposé une plainte contre Google LLC sollicitant des dommages financiers et d'autres réparations après qu'un tribunal de district américain a déterminé que Google avait mené des pratiques anticoncurrentielles illégales sur certains marchés de la technologie publicitaire. L'entreprise avertit que ce litige est à ses débuts, comporte des délais et des résultats incertains, et pourrait être coûteux et long. Magnite souligne que Google est un acteur, partenaire et concurrent majeur dont les actions pourraient influer de manière significative sur les revenus de Magnite et sur les relations avec les éditeurs et les annonceurs. L'entreprise met également à jour ses facteurs de risque pour divulguer d'éventuelles mesures de représailles de la part de Google, une déviation de l'attention de la direction et d'éventuels dommages à la réputation.

Magnite, Inc. hat eine Klage gegen Google LLC eingereicht und verlangt finanzielle Schäden sowie weitere Rechtsmittel, nachdem ein US-Bezirksgericht festgestellt hat, dass Google in bestimmten Märkten der Werbetechnologie unlautere kartellrechtswidrige Praktiken angewendet hat. Das Unternehmen warnt, dass dieser Rechtsstreit in den Anfängen steht, unsichere Zeitrahmen und Ergebnisse mit sich bringt und teuer sowie langwierig sein könnte. Magnite weist darauf hin, dass Google ein bedeutender Akteur, Partner und Wettbewerber ist, dessen Handlungen die Einnahmen von Magnite und die Beziehungen zu Verlegern und Werbetreibenden wesentlich beeinflussen könnten. Das Unternehmen aktualisiert außerdem seine Risikofaktoren, um mögliche Vergeltungsmaßnahmen von Google, Ablenkung der Führung und potenzielle Rufschäden offenzulegen.

0001595974FALSE00015959742025-09-162025-09-16

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934

September 16, 2025
Date of Report (Date of earliest event reported)

MAGNITE, INC.
(Exact name of registrant as specified in its charter)

Delaware
001-36384
20-8881738
(State or other jurisdiction of incorporation)
(Commission File Number)
(IRS Employer Identification No.)
1250 Broadway, 15th Floor
New York, New York 10001
(Address of principal executive offices, including zip code)
(212) 243-2769
(Registrant’s telephone number, including area code)
Not applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common stock, par value $0.00001 per share
MGNI
Nasdaq Global Select Market
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company  
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  



Item 7.01.    Regulation FD Disclosure
On September 16, 2025, Magnite, Inc. (the “Company”) filed a lawsuit in the U.S. District Court for the Eastern District of Virginia against Google LLC (“Google”) seeking financial damages and other remedies in light of the U.S. District Court’s ruling that Google had engaged in unlawful anticompetitive practices with respect to certain ad tech markets. A copy of the Company’s press release (the "Press Release") is furnished as Exhibit 99.1 and is incorporated herein by reference. The information contained in this Item 7.01 of this Current Report on Form 8-K, including Exhibit 99.1 hereto, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing made by the Company under the Securities Act of 1933, as amended or the Exchange Act, regardless of any general incorporation language in such filings, unless expressly incorporated by specific reference in such filings. The filing of this Current Report on Form 8-K shall not be deemed an admission as to the materiality of any information herein that is required to be disclosed solely by reason of Regulation FD.
Item 8.01    Risk Factor Update
The Company is also providing the following updates to the Risk Factors set forth in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024 and subsequently filed Quarterly Report on Form 10-Q:
Risks Related to Our Business, Growth Prospects and Operating Results
Our litigation with Google LLC presents potential risks that could adversely affect our business, results of operations and financial condition.
On September 16, 2025, we filed a lawsuit in the U.S. District Court for the Eastern District of Virginia against Google LLC (“Google”) seeking financial damages and other remedies (the "Google Lawsuit") in light of the U.S. District Court’s ruling that Google had engaged in unlawful anticompetitive practices with respect to certain ad tech markets. Google is a significant participant in the digital advertising ecosystem and both a major partner and competitor to Magnite and a significant portion of our revenue is generated through our relationship with Google. The Google Lawsuit is in its early stages, and the outcome and timing of the Google Lawsuit is uncertain and difficult to predict. The Google Lawsuit presents several risks to our business, including the potential for retaliatory actions by Google. Any such actions could disrupt our ability to serve our customers and partners, reduce our revenue, and harm our relationships with publishers and advertisers. The Google Lawsuit may be costly, protracted, and divert management's attention and resources from our business operations. Any damages awarded may not be commensurate with our expectations, and we may not receive any monetary damages at all. The existence of the Google Lawsuit and any potential retaliatory measures could also negatively affect our reputation and our ability to compete, potentially causing our business, financial condition, and results of operations to be materially and adversely affected.
Item 9.01.    Financial Statements and Exhibits.
(d) Exhibits.
Exhibit NumberDescription
99.1
Press Release of Magnite, Inc. announcing Magnite Files Lawsuit Against Google issued September 16, 2025.
104Cover Page Interactive Data File (embedded within the Inline XBRL document)



SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

MAGNITE, INC.
Date:
September 16, 2025
By:
/s/ David Day
David Day
Chief Financial Officer

FAQ

What action did Magnite (MGNI) take regarding Google?

Magnite filed a lawsuit against Google LLC seeking financial damages and other remedies after a court ruling found unlawful anticompetitive practices in certain ad tech markets.

Does Magnite expect immediate financial benefit from the lawsuit?

No; the company states the lawsuit is in early stages and the outcome and timing are uncertain, and it may not receive any monetary damages.

How could the Google lawsuit affect Magnite's business?

Magnite warns of potential retaliatory actions by Google that could disrupt service, reduce revenue, harm publisher and advertiser relationships, and damage reputation.

Has Magnite quantified potential liabilities or expected damages?

No; the filing does not provide any quantified estimate of damages, liabilities, or the financial impact of the litigation.

Did Magnite update its investor disclosures because of the lawsuit?

Yes; the company updated its Risk Factors to describe litigation-related risks, including costs, diversion of management attention, and reputational harm.
Magnite Inc

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