Reed Hastings (NFLX) cashes in 386,700 shares under 10b5-1, keeps large trust stake
Rhea-AI Filing Summary
NETFLIX INC director Reed Hastings reported a large, pre-planned option exercise and share sale. He exercised 386,700 Non-Qualified Stock Options at a price of $10.263 per share, then sold 386,700 shares of common stock in open-market transactions at weighted average prices around the mid-$80s.
The sales, totaling 386,700 shares at weighted average prices of $85.8459 and $86.7277, were made under a Rule 10b5-1 trading plan adopted on August 8, 2023, indicating they were pre-scheduled. Separately, the filing shows an indirect holding of 21,159,576 Netflix shares held by the Hastings-Quillin Family Trust, and the grant of a new option for 728 shares at an exercise price of $85.85 expiring in 2036.
Positive
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Negative
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Insights
Hastings executes option exercise-and-sell under 10b5-1, retains large trust stake.
Reed Hastings exercised 386,700 options at a relatively low strike of $10.263 and sold the same number of Netflix common shares at weighted average prices in the mid-$80s. This is a classic exercise-and-sell pattern, turning an in-the-money option position into cash.
The filing notes the sales were made under a Rule 10b5-1 trading plan adopted on August 8, 2023, suggesting they were scheduled in advance rather than timed opportunistically. A new option grant for 728 shares at an exercise price of $85.85 expiring in 2036 is small relative to his overall holdings.
The report also shows an indirect holding of 21,159,576 Netflix shares through the Hastings-Quillin Family Trust, indicating that despite the sizable sale, an associated entity continues to hold a very large stake. Overall, this looks like routine liquidity and portfolio management rather than a thesis-changing signal.
Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-Qualified Stock Option (right to buy) | 386,700 | $0.00 | -- |
| Grant/Award | Non-Qualfied Stock Option (right to buy) | 728 | $0.00 | -- |
| Exercise | Common Stock | 386,700 | $10.263 | $3.97M |
| Sale | Common Stock | 332,917 | $85.8459 | $28.58M |
| Sale | Common Stock | 53,783 | $86.7277 | $4.66M |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- Transaction made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 8/8/2023. This transaction was executed in multiple trades at prices ranging from $85.33 to $86.32. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $86.33 to $87.2203. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. As Trustee of the Hastings-Quillin Family Trust.