Reed Hastings (NFLX) cashes in 386,700 shares under 10b5-1, keeps large trust stake
Rhea-AI Filing Summary
NETFLIX INC director Reed Hastings reported a large, pre-planned option exercise and share sale. He exercised 386,700 Non-Qualified Stock Options at a price of $10.263 per share, then sold 386,700 shares of common stock in open-market transactions at weighted average prices around the mid-$80s.
The sales, totaling 386,700 shares at weighted average prices of $85.8459 and $86.7277, were made under a Rule 10b5-1 trading plan adopted on August 8, 2023, indicating they were pre-scheduled. Separately, the filing shows an indirect holding of 21,159,576 Netflix shares held by the Hastings-Quillin Family Trust, and the grant of a new option for 728 shares at an exercise price of $85.85 expiring in 2036.
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Insights
Hastings executes option exercise-and-sell under 10b5-1, retains large trust stake.
Reed Hastings exercised 386,700 options at a relatively low strike of $10.263 and sold the same number of Netflix common shares at weighted average prices in the mid-$80s. This is a classic exercise-and-sell pattern, turning an in-the-money option position into cash.
The filing notes the sales were made under a Rule 10b5-1 trading plan adopted on August 8, 2023, suggesting they were scheduled in advance rather than timed opportunistically. A new option grant for 728 shares at an exercise price of $85.85 expiring in 2036 is small relative to his overall holdings.
The report also shows an indirect holding of 21,159,576 Netflix shares through the Hastings-Quillin Family Trust, indicating that despite the sizable sale, an associated entity continues to hold a very large stake. Overall, this looks like routine liquidity and portfolio management rather than a thesis-changing signal.
Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-Qualified Stock Option (right to buy) | 386,700 | $0.00 | $0.00 |
| Grant/Award | Non-Qualfied Stock Option (right to buy) | 728 | $0.00 | $0.00 |
| Exercise | Common Stock | 386,700 | $10.263 | $3.97M |
| Sale | Common Stock | 332,917 | $85.8459 | $28.58M |
| Sale | Common Stock | 53,783 | $86.7277 | $4.66M |
| holding | Common Stock | -- | -- | -- |
Footnotes (4)
- F1. Transaction made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 8/8/2023.
- F2. This transaction was executed in multiple trades at prices ranging from $85.33 to $86.32. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F3. This transaction was executed in multiple trades at prices ranging from $86.33 to $87.2203. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F4. As Trustee of the Hastings-Quillin Family Trust.
Key Figures
Key Terms
Rule 10b5-1 trading plan regulatory
Non-Qualified Stock Option financial
weighted average sale price financial
Hastings-Quillin Family Trust financial
AI-generated analysis. How Rhea-AI works. Not financial advice.