Netflix director Bradford L. Smith sells 17,980 shares
The option exercises and reported common-stock acquisitions covered 17,980 shares, followed by sales of 17,980 shares in three transactions.
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Rhea-AI Filing Summary
Netflix (NFLX) director Bradford L. Smith exercised four non-qualified stock option tranches on October 26, 2026: 4,900 shares at $12.7490, 4,440 at $14.0780, 4,380 at $14.2650 and 4,260 at $14.6920 per share. Corresponding common-stock acquisitions were reported for each tranche.
Smith sold 17,980 shares in three transactions that day: 11,980 at a weighted average $63.5490 per share, 1,800 at $64.6100 and 4,200 at $65.1376. The transactions were made under a Rule 10b5-1 trading plan adopted July 24, 2026.
Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-Qualified Stock Option (right to buy) F1 | 4,900 | $0.00 | $0.00 |
| Exercise | Non-Qualified Stock Option (right to buy) F1 | 4,440 | $0.00 | $0.00 |
| Exercise | Non-Qualified Stock Option (right to buy) F1 | 4,380 | $0.00 | $0.00 |
| Exercise | Non-Qualified Stock Option (right to buy) F1 | 4,260 | $0.00 | $0.00 |
| Exercise | Common Stock F1 | 4,900 | $12.749 | $62K |
| Exercise | Common Stock F1 | 4,440 | $14.078 | $63K |
| Exercise | Common Stock F1 | 4,380 | $14.265 | $62K |
| Exercise | Common Stock F1 | 4,260 | $14.692 | $63K |
| Sale | Common Stock F1, F2 | 11,980 | $63.549 | $761K |
| Sale | Common Stock F1, F3 | 1,800 | $64.61 | $116K |
| Sale | Common Stock F1, F4 | 4,200 | $65.1376 | $274K |
Footnotes (4)
- F1. Transaction made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 7/24/2026.
- F2. This transaction was executed in multiple trades at prices ranging from $62.99 to $63.96. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F3. This transaction was executed in multiple trades at prices ranging from $63.99 to $64.98. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F4. This transaction was executed in multiple trades at prices ranging from $64.99 to $65.36. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
Key Figures
Key Terms
Non-Qualified Stock Option (right to buy) financial
Rule 10b5-1 trading plan regulatory
weighted average sale price financial
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