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Netflix director Bradford L. Smith sells 17,980 shares

The option exercises and reported common-stock acquisitions covered 17,980 shares, followed by sales of 17,980 shares in three transactions.

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Form Type
4

Rhea-AI Filing Summary

Netflix (NFLX) director Bradford L. Smith exercised four non-qualified stock option tranches on October 26, 2026: 4,900 shares at $12.7490, 4,440 at $14.0780, 4,380 at $14.2650 and 4,260 at $14.6920 per share. Corresponding common-stock acquisitions were reported for each tranche.

Smith sold 17,980 shares in three transactions that day: 11,980 at a weighted average $63.5490 per share, 1,800 at $64.6100 and 4,200 at $65.1376. The transactions were made under a Rule 10b5-1 trading plan adopted July 24, 2026.

Insider SMITH BRADFORD L
Role Director
Sold 17,980 shs ($1.15M)
Approx. gross sale proceeds $1.15M
Approx. exercise cost $250K
Approx. pre-tax spread $901K
Type Security Shares Price Value
Exercise Non-Qualified Stock Option (right to buy) F1 4,900 $0.00 $0.00
Exercise Non-Qualified Stock Option (right to buy) F1 4,440 $0.00 $0.00
Exercise Non-Qualified Stock Option (right to buy) F1 4,380 $0.00 $0.00
Exercise Non-Qualified Stock Option (right to buy) F1 4,260 $0.00 $0.00
Exercise Common Stock F1 4,900 $12.749 $62K
Exercise Common Stock F1 4,440 $14.078 $63K
Exercise Common Stock F1 4,380 $14.265 $62K
Exercise Common Stock F1 4,260 $14.692 $63K
Sale Common Stock F1, F2 11,980 $63.549 $761K
Sale Common Stock F1, F3 1,800 $64.61 $116K
Sale Common Stock F1, F4 4,200 $65.1376 $274K
Holdings After Transaction: Non-Qualified Stock Option (right to buy) — 0 contracts (Direct); Common Stock — 79,690 shares (Direct)
Footnotes (4)
  1. F1. Transaction made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 7/24/2026.
  2. F2. This transaction was executed in multiple trades at prices ranging from $62.99 to $63.96. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
  3. F3. This transaction was executed in multiple trades at prices ranging from $63.99 to $64.98. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
  4. F4. This transaction was executed in multiple trades at prices ranging from $64.99 to $65.36. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
Options exercised and exercise price 4,900 shares at $12.7490 per share October 26, 2026
Options exercised and exercise price 4,440 shares at $14.0780 per share October 26, 2026
Options exercised and exercise price 4,380 shares at $14.2650 per share October 26, 2026
Options exercised and exercise price 4,260 shares at $14.6920 per share October 26, 2026
Shares sold and weighted average sale price 11,980 shares at $63.5490 per share October 26, 2026
Shares sold and weighted average sale price 1,800 shares at $64.6100 per share October 26, 2026
Shares sold and weighted average sale price 4,200 shares at $65.1376 per share October 26, 2026
Non-Qualified Stock Option (right to buy) financial
"Non-Qualified Stock Option (right to buy)"
Rule 10b5-1 trading plan regulatory
"pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"the price reported above reflects the weighted average sale price"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What prices did Bradford L. Smith receive for NFLX shares sold?

The three sales were reported at weighted average prices of $63.5490 for 11,980 shares, $64.6100 for 1,800 shares, and $65.1376 for 4,200 shares on October 26, 2026. The reported execution ranges were $62.99 to $63.96, $63.99 to $64.98, and $64.99 to $65.36, respectively. The transactions were made under a Rule 10b5-1 trading plan adopted July 24, 2026.

How many NFLX shares did Bradford L. Smith acquire through option exercises?

The reported option exercises covered 17,980 shares on October 26, 2026: 4,900 at $12.7490, 4,440 at $14.0780, 4,380 at $14.2650 and 4,260 at $14.6920 per share. Corresponding common-stock acquisitions were reported in the same four amounts.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
SMITH BRADFORD L

(Last)(First)(Middle)
121 ALBRIGHT WAY

(Street)
LOS GATOS CALIFORNIA 95032

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
NETFLIX INC [ NFLX ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
10/26/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock10/26/2026M4,900(1)A$12.74984,590D
Common Stock10/26/2026M4,440(1)A$14.07889,030D
Common Stock10/26/2026M4,380(1)A$14.26593,410D
Common Stock10/26/2026M4,260(1)A$14.69297,670D
Common Stock10/26/2026S11,980(1)D$63.549(2)85,690D
Common Stock10/26/2026S1,800(1)D$64.61(3)83,890D
Common Stock10/26/2026S4,200(1)D$65.1376(4)79,690D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Non-Qualified Stock Option (right to buy)$12.74910/26/2026M4,900(1)01/03/201701/03/2027Common Stock4,900$00D
Non-Qualified Stock Option (right to buy)$14.07810/26/2026M4,440(1)02/01/201702/01/2027Common Stock4,440$00D
Non-Qualified Stock Option (right to buy)$14.26510/26/2026M4,380(1)03/01/201703/01/2027Common Stock4,380$00D
Non-Qualified Stock Option (right to buy)$14.69210/26/2026M4,260(1)04/03/201704/03/2027Common Stock4,260$00D
Explanation of Responses:
1. Transaction made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 7/24/2026.
2. This transaction was executed in multiple trades at prices ranging from $62.99 to $63.96. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
3. This transaction was executed in multiple trades at prices ranging from $63.99 to $64.98. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
4. This transaction was executed in multiple trades at prices ranging from $64.99 to $65.36. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
Remarks:
By: Veronique Bourdeau, Authorized Signatory For: Bradford L. Smith10/27/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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