STOCK TITAN

Natural Health Trends Q3 sales fall to $7.56M

The quarter showed lower year-over-year sales, a narrower quarterly loss, and additional repurchase authorization subject to market conditions.

(High)

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

Form Type
8-K

Rhea-AI Filing Summary

Natural Health Trends Corp. reported third-quarter 2026 net sales of $7.560 million, compared with $9.477 million a year earlier, and a net loss of $232,000 versus $431,000. It said revenue was steady with the prior quarter, Active Member count increased, and operating loss narrowed 57% from the preceding quarter. Management said incentives and lower-priced packages accounted for most of the year-over-year revenue decline.

For the nine months ended September 30, 2026, net sales were $24.369 million versus $30.027 million, and net loss was $837,000 versus $294,000. Net cash used in operating activities was $3.253 million, compared with $5.038 million in the same period of 2025. Cash, cash equivalents and marketable securities totaled $17.6 million at September 30, 2026, versus $28.9 million at December 31, 2025. The company repurchased 28,022 shares for $27,000 during the third quarter and 57,269 shares for $56,000 in October. Its board authorized additional repurchases under the existing program, with $15.8 million available, subject to market conditions and other relevant considerations.

3 points · 0 major

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Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.

It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.

Rhea-AI Sentiment measures something else, the tone of the wording.

0 major · 2 points

How the balance works

Positive

  • Moderate pointThird-quarter operating loss narrowed 57% from the preceding quarter.
  • Moderate pointThird-quarter net loss was $232,000, versus $431,000 a year earlier.
  • Moderate pointNine-month operating cash use was $3.253 million, versus $5.038 million.

Negative

  • Moderate pointThird-quarter net sales were $7.560 million, versus $9.477 million a year earlier.
  • Moderate pointNine-month net loss was $837,000, versus $294,000 a year earlier.

Insights

Analyzing...

Item 2.02 Results of Operations and Financial Condition Financial
Disclosure of earnings results, typically an earnings press release or preliminary financials.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, or exhibit attachments filed with this report.
Net sales $7.560 million Three months ended September 30, 2026; $9.477 million in 2025
Net loss Loss of $232,000 Three months ended September 30, 2026; loss of $431,000 in 2025
Operating loss Loss of $277,000 Three months ended September 30, 2026; loss of $495,000 in 2025
Nine-month net sales $24.369 million Nine months ended September 30, 2026; $30.027 million in 2025
Nine-month net loss Loss of $837,000 Nine months ended September 30, 2026; loss of $294,000 in 2025
Net cash used in operating activities $3.253 million Nine months ended September 30, 2026; $5.038 million in 2025
Repurchase program availability $15.8 million Available under the existing stock repurchase program, subject to market conditions and other relevant considerations
Marketable securities financial
"Cash, cash equivalents and marketable securities"
Marketable securities are financial assets — such as publicly traded stocks, bonds, and short-term government bills — that a company can quickly sell for cash at a known price. Investors watch them because they show how much ready cash a company can access without selling core operations, like keeping money in a highly liquid savings account versus being tied up in a house, and they affect short-term risk, financial flexibility, and balance-sheet strength.
Operating lease right-of-use assets financial
"Operating lease right-of-use assets"
An operating lease right-of-use (ROU) asset is an accounting entry that shows the value of a leased item you have the legal right to use—like a building, vehicle, or equipment—recorded on a company’s balance sheet along with the corresponding lease obligation. Investors care because it adds to reported assets and liabilities, changing measures like leverage and return on assets much like bringing a long-term rental onto the company’s financial snapshot, which can affect credit terms and valuation.
Deferred revenue financial
"Deferred revenue"
Cash a company has already received for goods or services it has promised but not yet delivered; it's recorded as a liability because the company still owes that product, service, or future revenue recognition. For investors, deferred revenue signals upcoming work or deliveries that will convert into reported sales over time and affects short-term obligations, cash flow quality, and how quickly a firm can grow recognized revenue—think of it like prepaid subscriptions or gift cards a business must honor later.
Amounts held in eWallets financial
"Amounts held in eWallets"
Net sales $7.560 million Compared with $9.477 million in the third quarter of 2025
Net loss Loss of $232,000 Compared with a loss of $431,000 in the third quarter of 2025
Operating loss Loss of $277,000 Compared with a loss of $495,000 in the third quarter of 2025

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What were NHTC's third-quarter 2026 sales and net loss?

NHTC reported net sales of $7.560 million and a net loss of $232,000 for the quarter ended September 30, 2026. The comparable 2025 figures were $9.477 million in net sales and a $431,000 net loss.

How many shares did NHTC repurchase in the third quarter and October 2026?

Natural Health Trends repurchased 28,022 shares for an aggregate purchase price of $27,000 during the third quarter of 2026 and an additional 57,269 shares for $56,000 in October 2026.

How much is available under NHTC's stock repurchase program?

The board authorized additional share repurchases under the existing program, with $15.8 million available, subject to market conditions and other relevant considerations.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR Accepted by SEC EDGAR Learn about SEC filing dates
false 0000912061 0000912061 2026-10-28 2026-10-28
UNITED STATES
 SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
 
FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
 
October 28, 2026
Date of Report (Date of earliest event reported)
 
 NATURAL HEALTH TRENDS CORP.
(Exact name of registrant as specified in its charter)
 
Delaware
001-36849
59-2705336
(State or other jurisdiction of incorporation)        
(Commission File Number)  
(IRS Employer Identification No.)
 
 609 Deep Valley Drive, Suite 395 Rolling Hills Estates, California, 90274
(Address of principal executive offices, including zip code)
 
(310) 541-0888
(Registrant’s telephone number, including area code)
 
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
 
 
☐
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
 
☐
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
 
☐
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
 
☐
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
Securities registered pursuant to Section 12(b) of the Exchange Act:
 
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common Stock, par value $0.001 per share
NHTC
The NASDAQ Stock Market LLC
 
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
 
Emerging growth company     ☐
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.     ☐
 
 

 
Item 2.02 Results of Operations and Financial Condition.
 
On October 28, 2026, Natural Health Trends Corp. issued an earnings release announcing its results for the quarter ended September 30, 2026. The press release is attached hereto as exhibit 99.1.
 
Item 9.01 Financial Statements and Exhibits.
 
 
(d)
Exhibits.
 
    99.1 Press Release of Natural Health Trends Corp. dated October 28, 2026
    104 Cover Page Interactive Data File (embedded within the Inline XBRL document).
 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
Date: October 28, 2026
 
NATURAL HEALTH TRENDS CORP.
 
 
 
 
 
 
 
 
 
 
By:
/s/ Timothy S. Davidson
 
 
 
Timothy S. Davidson
 
 
 
Senior Vice President and Chief Financial Officer
 
 
 

Exhibit 99.1

 

Natural Health Trends Reports Third Quarter 2026 Financial Results

 

  – Company successfully held its 25th anniversary celebration in Hong Kong in August
  – Active Member count up, revenue steady with prior quarter
  – Operating loss narrowed 57% compared to prior quarter
  – Board of Directors authorized additional stock repurchases, with $15.8 million available  

 

LOS ANGELES – October 28, 2026 – Natural Health Trends Corp. (NASDAQ: NHTC), a leading direct-selling and e-commerce company that markets premium quality personal care, wellness and “quality of life” products under the NHT Global brand, today announced its financial results for the quarter ended September 30, 2026.

 

Third Quarter 2026 Financial Results

 

 

•

Revenue of $7.6 million was steady compared to the $7.6 million in the second quarter of 2026 and declined 20% compared to $9.5 million in the third quarter of 2025.

 

 

•

Operating loss was $277,000 compared to $643,000 in the second quarter of 2026 and $495,000 in the third quarter of 2025.

 

 

•

Net loss was $232,000, or $0.03 per diluted share, compared to $451,000, or $0.05 per diluted share, in the second quarter of 2026 and $431,000, or $0.04 per diluted share, in the third quarter of 2025. 

 

 

•

The number of Active Members1 was 27,040 at September 30, 2026 compared to 26,000 at June 30, 2026, 26,650 at December 31, 2025 and 28,030 at September 30, 2025.

 

 

1

Natural Health Trends defines Active Members as those that have placed at least one product order with the Company during the preceding twelve-month period.

 

Year-to-Date 2026 Financial Results

 

 

•

Revenue of $24.4 million decreased 19% compared to $30.0 million in the first nine months of 2025.

 

 

•

Operating loss was $1.4 million compared to $1.2 million in the first nine months of 2025.

 

 

•

Net loss was $837,000, or $0.09 per diluted share, compared to $294,000, or $0.03 per diluted share, in the first nine months of 2025.

 

Management Commentary

 

“Consumer pessimism in our largest market, regulatory uncertainty and previously reported member code of conduct matters continued to weigh on purchasing and member activity. In response, we introduced additional incentives and lower-priced packages, which accounted for most of the year-on-year revenue decline but made our products more accessible and helped support a sequential increase in our Active Member count and steady the top line at the end of the third quarter,” commented Chris Sharng, President of Natural Health Trends Corp

 

Mr. Sharng continued, “Our 25th anniversary celebration brought together 1,000 attendees from around the world, sharing our vision for the future and building confidence in our business and products. We also launched a new AI-powered marketing and communication app and hosted follow-up appreciation events in three key markets. We continued our restructuring efforts to protect margins and reduce costs, contributing to a 57% reduction in operating loss compared with the preceding quarter. While conditions are still challenging, we remain focused on supporting our members.”

 

1

 

Balance Sheet and Cash Flow

 

 

•

Net cash used in operating activities was $3.3 million in the first nine months of 2026 compared to $5.0 million in the first nine months of 2025.

 

•

Total cash, cash equivalents and marketable securities were $17.6 million at September 30, 2026, down from $28.9 million at December 31, 2025 primarily due to the repurchase of shares of common stock and dividends paid during the first nine months of 2026, as well as cash used in operations.

  • The Company repurchased 28,022 shares of its common stock on the open market for an aggregate purchase price of $27,000 during the third quarter of 2026 and an additional 57,269 shares for an aggregate purchase price of $56,000 in October 2026. The Company’s Board of Directors has since authorized additional share repurchases under its existing stock repurchase program, subject to market conditions and other relevant considerations.

 

Third Quarter 2026 Financial Results Conference Call

 

Management will host a conference call to discuss the third quarter 2026 financial results today, Wednesday, October 28, 2026 at 11:30 a.m. Eastern Time. The conference call details are as follows:

 

Date:

Wednesday, October 28, 2026

Time:

11:30 a.m. Eastern Time / 8:30 a.m. Pacific Time

Dial-in:

1-800-330-6730

Participant ID:

648560

 

For those unable to participate during the live broadcast, a replay of the call will be available on the Company's Investor Relations website at https://ir.naturalhealthtrendscorp.

 

About Natural Health Trends Corp.

 

Natural Health Trends Corp. (NASDAQ: NHTC) is an international direct-selling and e-commerce company operating through its subsidiaries throughout Asia, the Americas, and Europe. The Company markets premium quality personal care products under the NHT Global brand. Additional information can be found on the Company’s website at www.naturalhealthtrendscorp.com.

 

Forward-Looking Statements

 

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 -- Forward-looking statements in this press release do not constitute guarantees of future performance. Forward-looking statements in this press release include statements relating to the anticipated effect of restructuring activities, including expected operational efficiencies and cost savings resulting therefrom, statements regarding technology investments, future growth and profitability, and statements relating to future dividends, the declaration and payment of which will be at the sole discretion of the Company's Board of Directors. Such forward-looking statements are subject to risks and uncertainties that could cause the Company’s actual results to differ materially from those anticipated. Such risks and uncertainties include the risks and uncertainties detailed under the caption “Risk Factors” in Natural Health Trends Corp.’s Annual Report on Form 10-K filed on February 20, 2026 with the Securities and Exchange Commission (SEC), as well as in subsequent reports filed this year with the SEC. The Company assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

 

2

 

CONTACT:

 

Scott Davidson

Senior Vice President and Chief Financial Officer

Natural Health Trends Corp.

Tel (U.S.): 310-541-0888

investor.relations@nhtglobal.com

 

3

 

NATURAL HEALTH TRENDS CORP.

CONSOLIDATED BALANCE SHEETS

(In thousands, except share data) 

 

   

September 30, 2026

   

December 31, 2025

 
   

(Unaudited)

         

ASSETS

               

Current assets:

               

Cash and cash equivalents

  $ 5,818     $ 6,813  

Marketable securities

    11,767       22,060  

Inventories

    2,051       2,047  

Other current assets

    2,326       3,274  

Total current assets

    21,962       34,194  

Property and equipment, net

    542       153  

Operating lease right-of-use assets

    2,423       1,869  

Deferred tax asset

    289       289  

Other assets

    2,045       1,923  

Total assets

  $ 27,261     $ 38,428  

LIABILITIES AND STOCKHOLDERS’ EQUITY

               

Current liabilities:

               

Accounts payable

  $ 1,206     $ 555  

Accrued commissions

    1,400       1,958  

Other accrued expenses

    1,188       1,438  

Deferred revenue

    2,995       5,574  

Amounts held in eWallets

    2,364       2,838  

Operating lease liabilities

    833       869  

Other current liabilities

    343       456  

Total current liabilities

    10,329       13,688  

Deferred tax liability

    178       180  

Operating lease liabilities

    1,751       1,131  

Total liabilities

    12,258       14,999  

Stockholders’ equity:

               

Preferred stock

    —       —  

Common stock

    13       13  

Additional paid-in capital

    85,033       85,033  

Accumulated deficit

    (38,989 )     (36,436 )

Accumulated other comprehensive loss

    (667 )     (784 )

Treasury stock, at cost

    (30,387 )     (24,397 )

Total stockholders’ equity

    15,003       23,429  

Total liabilities and stockholders’ equity

  $ 27,261     $ 38,428  

 

4

 

NATURAL HEALTH TRENDS CORP. 

CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)

(In thousands, except per share data)

 

   

Three Months Ended September 30,

   

Nine Months Ended September 30,

 
   

2026

   

2025

   

2026

   

2025

 

Net sales

  $ 7,560     $ 9,477     $ 24,369     $ 30,027  

Cost of sales

    1,954       2,490       6,139       7,880  

Gross profit

    5,606       6,987       18,230       22,147  

Operating expenses:

                               

Commissions expense

    2,710       3,876       9,674       12,376  

Selling, general and administrative expenses

    3,173       3,606       9,950       10,944  

Total operating expenses

    5,883       7,482       19,624       23,320  

Loss from operations

    (277 )     (495 )     (1,394 )     (1,173 )

Other income, net

    112       206       597       1,019  

Loss before income taxes

    (165 )     (289 )     (797 )     (154 )

Income tax expense

    67       142       40       140  

Net loss

  $ (232 )   $ (431 )   $ (837 )   $ (294 )

Net loss per common share:

                               

Basic

  $ (0.03 )   $ (0.04 )   $ (0.09 )   $ (0.03 )

Diluted

  $ (0.03 )   $ (0.04 )   $ (0.09 )   $ (0.03 )

Weighted average common shares outstanding:

                               

Basic

    8,577       11,500       9,094       11,493  

Diluted

    8,577       11,500       9,094       11,493  

 

5

 

NATURAL HEALTH TRENDS CORP.

CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

(In thousands)

 

   

Nine Months Ended September 30,

 
   

2026

   

2025

 

CASH FLOWS FROM OPERATING ACTIVITIES:

               

Net loss

  $ (837 )   $ (294 )

Adjustments to reconcile net loss to net cash used in operating activities:

               

Depreciation and amortization

    68       87  

Net accretion of marketable securities

    (46 )     (317 )

Share-based compensation

    —       103  

Noncash lease expense

    799       852  

Deferred income taxes

    —       139  

Changes in assets and liabilities:

               

Inventories

    (25 )     1,161  

Other current assets

    1,037       682  

Other assets

    (119 )     (601 )

Accounts payable

    619       114  

Accrued commissions

    (540 )     (314 )

Other accrued expenses

    (318 )     44  

Deferred revenue

    (2,540 )     (422 )

Amounts held in eWallets

    (452 )     (307 )

Operating lease liabilities

    (787 )     (858 )

Other current liabilities

    (112 )     (5,107 )

Net cash used in operating activities

    (3,253 )     (5,038 )

CASH FLOWS FROM INVESTING ACTIVITIES:

               

Purchases of property and equipment

    (447 )     (63 )

Purchases of marketable securities

    (14,549 )     (39,011 )

Proceeds from maturities of marketable securities

    24,800       51,619  

Net cash provided by investing activities

    9,804       12,545  

CASH FLOWS FROM FINANCING ACTIVITIES:

               

Repurchase of common stock

    (5,898 )     —  

Dividends paid

    (1,716 )     (6,909 )

Net cash used in financing activities

    (7,614 )     (6,909 )

Effect of exchange rates on cash, cash equivalents and restricted cash

    68       206  

Net increase (decrease) in cash, cash equivalents and restricted cash

    (995 )     804  

CASH, CASH EQUIVALENTS AND RESTRICTED CASH, beginning of period

    6,820       13,567  

CASH, CASH EQUIVALENTS AND RESTRICTED CASH, end of period

  $ 5,825     $ 14,371  

SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITIES:

               

Right-of-use assets obtained in exchange for operating lease liabilities

  $ 1,391     $ 137  

Direct costs incurred to repurchase common stock

  $ 92     $ —  

 

6

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