NIKE (NYSE: NKE) CFO trades 2,463 shares under 10b5-1 plan
Rhea-AI Filing Summary
NIKE, Inc. executive vice president and CFO Matthew Friend reported a sale of 2,463 shares of Class B Common Stock at $41.60 per share on August 5, 2026, in an open-market or private transaction. He now directly owns 82,165.1024 shares, including shares acquired through NIKE’s Employee Stock Purchase Plan.
The sale was executed under a Rule 10b5-1 trading plan adopted by Friend on January 8, 2026, consistent with company policies that generally limit officers’ market transactions to specified trading windows or approved trading plans.
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Insider Trade Summary 10b5-1
Net Seller: 2,463 shares
Net Sell
1 txn
Insider
Friend Matthew
Role
EVP: CFO
Sold
2,463 shs ($102K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class B Common Stock F1, F2, F3 | 2,463 | $41.60 | $102K |
Holdings After Transaction:
Class B Common Stock — 82,165.1024 shares (Direct)
Footnotes (3)
- F1. Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the public release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans.
- F2. The transaction was effected pursuant to a 10b5-1 trading plan adopted by the reporting person on January 8, 2026.
- F3. Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan.
Key Figures
Shares sold: 2,463 shares
Sale price: $41.60 per share
Post-transaction holdings: 82,165.1024 shares
+1 more
4 metrics
Shares sold
2,463 shares
Class B Common Stock sold on August 5, 2026
Sale price
$41.60 per share
Per-share price for the Class B Common Stock sale
Post-transaction holdings
82,165.1024 shares
Directly owned NIKE Class B Common Stock after the sale
10b5-1 plan adoption date
January 8, 2026
Date Matthew Friend adopted the Rule 10b5-1 trading plan
Key Terms
Rule 10b5-1 trading plan, Employee Stock Purchase Plan, Class B Common Stock, open market or private transaction
4 terms
Rule 10b5-1 trading plan regulatory
"The transaction was effected pursuant to a 10b5-1 trading plan adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Employee Stock Purchase Plan financial
"Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan."
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
Class B Common Stock financial
"security_title: Class B Common Stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
open market or private transaction financial
"transaction_code_description: Sale in open market or private transaction"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did NIKE (NKE) CFO Matthew Friend report?
Matthew Friend, NIKE’s EVP and CFO, reported selling 2,463 shares of Class B Common Stock at $41.60 per share on August 5, 2026, in a sale classified as an open-market or private transaction, under a pre-established Rule 10b5-1 trading plan.
Was the NIKE (NKE) CFO’s stock sale made under a Rule 10b5-1 trading plan?
Yes. The sale was carried out under a Rule 10b5-1 trading plan adopted by Matthew Friend on January 8, 2026. The filing also checks the Rule 10b5-1 box, confirming that the transaction was executed pursuant to this pre-arranged plan.
Do Matthew Friend’s reported NIKE (NKE) holdings include Employee Stock Purchase Plan shares?
Yes. The filing states that the 82,165.1024 shares of NIKE Class B Common Stock held directly by Matthew Friend include shares acquired through NIKE, Inc.’s Employee Stock Purchase Plan, as clarified in the accompanying footnote.