Noah director plans $131K ADS sale

The notice lists 4,000 ordinary shares acquired in 2019 and 12,000 in 2020 through option exercises and vested restricted-share grants.

Rhea-AI Filing Summary

NOAH HOLDINGS LTD (NOAH) Director May Yihong Wu filed a notice of a proposed sale of 16,000 ADS, with an aggregate market value of $131,360. The notice lists an approximate sale date of September 24, 2026, and names Futu Securities International (Hong Kong) Ltd. as broker. Each ADS represents five ordinary shares.

Key Figures

ADS proposed for sale: 16,000 ADS Aggregate market value: $131,360 Ordinary shares per ADS: 5 ordinary shares +2 more

5 metrics

ADS proposed for sale 16,000 ADS Approximate sale date: September 24, 2026

Aggregate market value $131,360 Proposed ADS sale

Ordinary shares per ADS 5 ordinary shares Each ADS represents five ordinary shares

Ordinary shares listed 4,000 ordinary shares Dated November 16, 2019; stock option exercise and restricted-share grants vested under the Share Incentive Plan

Ordinary shares listed 12,000 ordinary shares Dated November 16, 2020; stock option exercise and restricted-share grants vested under the Share Incentive Plan

Key Terms

ADS, Rule 144, aggregate market value, Share Incentive Plan

4 terms

ADS financial

"ADS (1ADS represents 5 ordinary shares)"

Ads are paid promotional messages a company places across media — online, on TV, in print, or on social platforms — to attract customers, explain products, or shape public perception. For investors, ads matter because they drive sales growth, affect how much a company must spend to win customers, and influence brand strength and long-term value. Ads can also create regulatory or reputational risk if claims are misleading, which can affect profits and stock price.

Rule 144 regulatory

"sales required by paragraph (e) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

aggregate market value financial

"aggregate market value"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

Share Incentive Plan financial

"Share Incentive Plan of Noah Holdings Limited"

A share incentive plan is a company program that gives employees or directors the chance to receive or buy company shares, often after staying with the firm or meeting performance goals. It matters to investors because it’s like giving workers a slice of the company pie to boost performance and loyalty, but issuing those slices can reduce each existing owner’s portion and change metrics such as earnings per share and share count.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What sale did May Yihong Wu report for NOAH?

May Yihong Wu reported a proposed sale of 16,000 ADS, with an aggregate market value of $131,360. The notice lists September 24, 2026, as the approximate sale date.

Who is the broker for the NOAH sale notice?

The notice names Futu Securities International (Hong Kong) Ltd. as broker for the proposed sale.

How many ordinary shares does each NOAH ADS represent?

Each ADS represents five ordinary shares, according to the notice.

What share history does the NOAH notice report?

The notice lists 4,000 ordinary shares dated November 16, 2019, and 12,000 ordinary shares dated November 16, 2020. The entries describe stock option exercises and restricted-share grants vesting under Noah Holdings Limited’s Share Incentive Plan, with no consideration.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/23/2026 - 06:20 AM Accepted by SEC EDGAR 09/23/2026 - 06:20 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002039942
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Noah Holdings Limited
SEC File Number	001-34936
Address of Issuer	333 North Bridge Road, #05-11Odeon 333 Singapore SINGAPORE 188721
Phone	86-21-8035-8292
Name of Person for Whose Account the Securities are To Be Sold	May Yihong Wu
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
ADS (1ADS represents 5 ordinary shares)	Futu Securities International (Hong Kong) Ltd. 34/F, United Centre 95 Queensway Admiralty K3 000000	16000	131360.00	68645763	09/24/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Ordinary Shares represented by ADS	11/16/2019	Stock option exercised and restricted shares grants vested under Share Incentive Plan of Noah Holdings Limited	Noah Holdings Limited			4000	11/16/2019	No consideration
Ordinary Shares represented by ADS	11/16/2020	Stock option exercised and restricted shares grants vested under Share Incentive Plan of Noah Holdings Limited	Noah Holdings Limited			12000	11/16/2020	No consideration

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	09/23/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ May Yihong Wu
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)