Nu Skin (NUS) executive sees shares withheld to cover tax obligations

Rhea-AI Filing Summary

Nu Skin Enterprises executive Justin S. Keisel reported a tax-related share disposition. On February 26, 2026, 13,687 shares of Nu Skin Class A common stock were withheld at $8.63 per share to cover tax obligations from the vesting of previously granted restricted stock units.

After this non-open-market, tax-withholding disposition, Keisel’s direct holdings totaled 113,111 shares of Class A common stock. This type of transaction is administrative and tied to equity compensation rather than a discretionary share sale.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keisel Justin S

(Last) (First) (Middle)

C/O NU SKIN ENTERPRISES, INC.

75 W CENTER STREET

(Street)

PROVO UT 84601

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
NU SKIN ENTERPRISES, INC. [ NUS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, President of Global Sales

3. Date of Earliest Transaction (Month/Day/Year)
02/26/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	02/26/2026		F		13,687(1)	D	$8.63	113,111	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares withheld to cover tax withholding obligations related to the vesting of previously granted restricted stock units.

	/s/ Gregory Belliston as Attorney-in-Fact for Justin Keisel	03/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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FAQ

What insider transaction did Nu Skin (NUS) report for Justin S. Keisel?

Nu Skin reported a tax-withholding disposition by executive Justin S. Keisel. On February 26, 2026, 13,687 Class A shares were withheld to satisfy tax obligations tied to vesting restricted stock units, rather than through an open-market sale.

How many Nu Skin (NUS) shares were disposed of in the latest Form 4?

The filing shows 13,687 Nu Skin Class A common shares were disposed of. These shares were withheld by the company at $8.63 per share to cover tax withholding related to the vesting of previously granted restricted stock units.

Was the Nu Skin (NUS) Form 4 transaction an open-market sale?

No, the transaction was not an open-market sale. The Form 4 describes a tax-withholding disposition where 13,687 shares were withheld to satisfy tax obligations arising from the vesting of restricted stock units granted to the executive.

What is Justin S. Keisel’s role at Nu Skin (NUS) in this Form 4?

Justin S. Keisel is identified as an officer of Nu Skin, serving as EVP, President of Global Sales. The reported Form 4 transaction reflects shares withheld for taxes connected to his previously granted restricted stock unit awards.

How many Nu Skin (NUS) shares does Justin S. Keisel hold after the transaction?

After the tax-withholding disposition, Justin S. Keisel directly holds 113,111 shares of Nu Skin Class A common stock. This figure reflects his remaining ownership following the 13,687 shares withheld for tax obligations on vested restricted stock units.

What does transaction code F mean in the Nu Skin (NUS) Form 4 filing?

Transaction code F indicates a disposition to pay taxes or exercise costs using shares. In this case, shares of Nu Skin Class A stock were withheld to satisfy tax withholding obligations caused by the vesting of previously granted restricted stock units.