Newell Brands names Guillermo H. Beade COO

The COO role spans Newell’s global sales, central marketing and supply chain functions, with an annual base salary of $830,000.

Rhea-AI Filing Summary

Newell Brands Inc. (NWL) appointed Guillermo H. Beade as chief operating officer, effective October 26, 2026. He will report to President and CEO Chris Peterson, join the Executive Committee, and have enterprise accountability for global sales, central marketing and supply chain functions.

Beade will receive an annual base salary of $830,000 and be eligible for a target bonus of 105% of earned base salary, with payout ranging from 0% to 200% of target based on applicable performance criteria. Beginning in 2027, he will be eligible to participate in the Long-Term Incentive Plan with a target value of 325% of annual base salary. He will also receive an initial grant under the plan on or promptly after the effective date with a target value of $1,400,000; actual grants may vary based on company and individual performance and committee judgment.

8-K Event Classification

2 items: 5.02, 9.01

2 items

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance

Key personnel changes including departures, elections, or appointments of directors and executive officers.

Item 9.01 Financial Statements and Exhibits Exhibits

Financial statements, pro forma financial information, or exhibit attachments filed with this report.

Key Figures

Annual base salary: $830,000 Target bonus: 105% Bonus payout range: 0% to 200% of target +4 more

7 metrics

Annual base salary $830,000 For the chief operating officer appointment

Target bonus 105% Of earned base salary

Bonus payout range 0% to 200% of target Based on applicable performance criteria

Long-Term Incentive Plan target value 325% Of annual base salary, beginning in 2027

Initial Long-Term Incentive Plan grant target value $1,400,000 On or promptly after October 26, 2026

Annual perquisite allowance $21,638 Under the Flexible Perquisites Program

Executive Relocation Program payback obligation 100% within one year; 50% within two years Measured from his relocation date

Key Terms

Management Bonus Plan, Long-Term Incentive Plan, Newell Brands Executive Severance Plan, Supplemental Employee Savings Plan, +1 more

5 terms

Management Bonus Plan financial

"participate in the Company’s Management Bonus Plan"

Long-Term Incentive Plan financial

"participate in the Company’s 2026 Long-Term Incentive Plan"

A long-term incentive plan is a company program that pays executives or employees with stock, options, or cash tied to multi-year performance goals, where the rewards become theirs only after meeting conditions over time. Think of it as a delayed bonus or retirement-style reward that aligns employees’ interests with shareholders by encouraging them to boost long-term value; investors watch these plans because they affect pay costs, share dilution and management incentives.

Newell Brands Executive Severance Plan financial

"participate in the Newell Brands Executive Severance Plan"

Supplemental Employee Savings Plan financial

"the Company’s Supplemental Employee Savings Plan"

Executive Relocation Program financial

"the Company’s Executive Relocation Program"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What bonus is Guillermo Beade eligible for at NWL?

The target bonus is 105% of his earned base salary, and payout can range from 0% to 200% of target based on the extent to which applicable performance criteria are met.

What relocation payback terms apply to Guillermo Beade at NWL?

Under the Executive Relocation Program, he has a 100% payback obligation if he leaves within one year of his relocation date and a 50% payback obligation if he leaves within two years of his relocation date.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/20/2026 - 08:07 AM EDT Accepted by SEC EDGAR 10/20/2026 - 08:06 AM EDT Learn about SEC filing dates

GA false 0000814453 0000814453 2026-10-20 2026-10-20

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

Current Report

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of report (Date of earliest event reported): October 20, 2026

NEWELL BRANDS INC.

(Exact name of registrant as specified in its charter)

Delaware		1-9608		36-3514169
(State or Other Jurisdiction of Incorporation)		(Commission File Number)		(IRS Employer Identification Number)

5 Concourse Parkway NE, 8^th Floor

Atlanta, Georgia 30328

(Address of principal executive offices including zip code)

(770) 418-7000

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

TITLE OF EACH CLASS		TRADING SYMBOL		NAME OF EACH EXCHANGE ON WHICH REGISTERED
Common stock, $1 par value per share		NWL		Nasdaq Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act: None

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On October 20, 2026, Newell Brands Inc. (the “Company”) announced the appointment of Guillermo H. Beade as Chief Operating Officer of the Company, effective October 26, 2026 (the “Effective Date”). A copy of the Company’s news release dated October 20, 2026 is attached hereto as Exhibit 99.1 and incorporated herein by reference.

Mr. Beade, age 56, served as President, Consumer Brands North America for S.C. Johnson and Son, Inc., a global privately held household consumer packaged goods company (“SC Johnson”), from January 2024 until June 2026. Prior to this role, Mr. Beade served at SC Johnson as Senior Vice President and Chief Executive Officer, SC Johnson Lifestyle Brands from January 2021 until January 2024, and as Senior Vice President, Regional President (Latin America, Europe, Middle East, Africa, Russia & CIS) from January 2015 until January 2021. Mr. Beade also served in various management roles at PepsiCo, Inc. and began his career at Unilever PLC.

There are no family relationships, as defined in Item 401 of Regulation S-K, between Mr. Beade and any of the Company’s executive officers or directors or persons nominated or chosen to become directors or executive officers. There is no arrangement or understanding between Mr. Beade and any other person pursuant to which Mr. Beade will be serving as Chief Operating Officer of the Company. There are no transactions requiring disclosure under Item 404(a) of Regulation S-K.

In connection with his appointment, Mr. Beade will report to the Company’s Chief Executive Officer and will receive an annual base salary of $830,000. Mr. Beade will be eligible to participate in the Company’s Management Bonus Plan, with a target bonus of 105% of his earned base salary and which can range between 0% and 200% of the target payout based on the extent to which applicable performance criteria are met. Beginning in 2027, Mr. Beade will be eligible to participate in the Company’s 2026 Long-Term Incentive Plan (the “LTIP”) with a target value of 325% of his annual base salary. Mr. Beade also will receive an initial grant under the LTIP on or promptly after the Effective Date with a target value of $1,400,000. Actual grants under the LTIP may vary from the target based on Company and individual performance and the judgment of the Compensation and Human Capital Committee of the Board of Directors. Mr. Beade will be eligible to participate in the Newell Brands Executive Severance Plan as a member of the Management Committee (as defined in such plan), the Company’s Flexible Perquisites Program with an annual perquisite allowance of $21,638, the Company’s Supplemental Employee Savings Plan, the Company’s Executive Relocation Program with a 100% payback obligation if he leaves the Company within one year of his relocation date and a 50% payback obligation if he leaves the Company within two years of his relocation date, and other benefit programs provided to Company employees generally, including the Company’s Employee Savings Plan.

2

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits

Exhibit No.		Description
99.1		Press Release of Newell Brands Inc. dated October 20, 2026
104		Cover Page Interactive Data File (formatted as inline XBRL and embedded within the document)

3

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

						NEWELL BRANDS INC.
Dated: October 20, 2026				By:		/s/ Bradford R. Turner
						Bradford R. Turner
						Chief Legal and Administrative Officer and Corporate Secretary

Exhibit 99.1

Newell Brands Appoints Chief Operating Officer

Proven CPG Leader Guillermo Beade Joins Newell Brands

ATLANTA — (BUSINESS WIRE) – October 20, 2026 — Newell Brands (NASDAQ: NWL), a leading global consumer goods company with a portfolio of iconic brands including Rubbermaid^®, Sharpie^®, Coleman^®, Graco^®, Rubbermaid Commercial Products^®, and Yankee Candle^®, today announced the appointment of Guillermo Beade as Chief Operating Officer, effective October 26, 2026. Mr. Beade will report to Chris Peterson, President and Chief Executive Officer, and will join the company’s Executive Committee.

As Chief Operating Officer, Mr. Beade will have enterprise accountability for the sales, central marketing, and supply chain functions globally. He will work to build greater connectivity across these functions and develop the global structure, systems, technology, processes, and talent that enable the business to operate more effectively and efficiently.

“We have made meaningful progress over the past several years, simplifying our portfolio, improving our supply chain and go-to-market operating models, and investing in the front-end innovation and brand-building capabilities needed to compete in the marketplace. That progress creates the opportunity to ensure our structure supports sustainable, profitable growth,” said Chris Peterson, Newell Brands President and Chief Executive Officer. “Guillermo has spent his career connecting commercial strategy with operational execution at scale, and I am confident this appointment positions Newell Brands to operate with greater effectiveness and deliver value for our shareholders.”

Mr. Beade is a seasoned global CPG executive and has more than 30 years of leadership experience at SC Johnson, PepsiCo, and Unilever. He has led multibillion-dollar businesses across North America, Latin America, Europe, Africa, and the Middle East, with a proven record of accelerating commercial performance, maintaining operational discipline, and driving organizational transformation. Most recently, he served as President of SC Johnson Consumer Brands North America, the company’s preeminent business unit. Before that, he served as Chief Executive Officer of SC Johnson Lifestyle Brands, where he led a broad operational and cultural transformation across a portfolio of acquired brands. Earlier in his career, he held senior commercial and general management roles at PepsiCo and began his career at Unilever in Latin America.

“Newell Brands has an exceptional portfolio of brands and the commercial and supply chain capabilities to compete and win,” said Guillermo Beade, Newell Brands Chief Operating Officer. “My focus will be on ensuring we scale these functions to work together with speed and agility.”

About Newell Brands

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid^®, Sharpie^®, Graco^®, Coleman^®, Rubbermaid Commercial Products^®, Yankee Candle^®, Paper Mate^®, FoodSaver^®, DYMO^®, EXPO^®, Elmer’s^®, Oster^®, NUK^®, Spontex^® and Campingaz^®. Newell Brands is focused on delighting consumers by lighting up everyday moments.

Forward-Looking Statements

Some of the statements in this press release, including those relating to sustainable growth, operational effectiveness, value creation and competitive capabilities, are forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause actual results to differ materially from those suggested by the forward-looking statements include the factors listed from time to time in our SEC filings, including but not limited to our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and our other SEC filings. The company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments.

Investors:

Joanne Freiberger

SVP, Investor Relations & Chief Communications Officer

+1 (727) 947-0891

joanne.freiberger@newellco.com

Media:

Danielle Clark

Director, External Communications

+1 (404) 783-0419

danielle.clark@newellco.com

Filing Exhibits & Attachments

4 documents

Press Releases

• EX-99.1 EX-99.1 8.4 KB

Other Documents

• EX-101 XBRL TAXONOMY EXTENSION SCHEMA 3.1 KB
• EX-101 XBRL TAXONOMY EXTENSION LABEL LINKBASE 18.3 KB
• EX-101 XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE 11.4 KB