NextBoat AI launch: Off The Hook YS Inc. (NYSE: OTH) debuts new boat-matching tech
Rhea-AI Filing Summary
Off The Hook YS Inc. filed a Form 8-K to share a press release announcing the launch of NextBoat AI, an industry-first artificial intelligence matching platform for boat buyers and sellers. The company plans to debut the technology at the Palm Beach International Boat Show taking place March 25–29.
NextBoat AI uses Off The Hook’s proprietary market data, including off-market opportunities and current inventory, to match consumers with their ideal next boat and update recommendations as new vessels enter the pipeline. Show attendees can test the platform at an interactive display near Dock E and will be entered for a chance to win a new Sea-Doo Spark 2-Seater.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
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Item 7.01. Regulation FD Disclosure.
On March 23, 2026, Off The Hook YS Inc. (the “Company”) issued a press release: “Off The Hook to Launch NextBoat AI, an Industry-First AI Matching Platform, at Palm Beach International Boat Show”. A copy of the press release is attached hereto as Exhibit 99.1.
The information under Item 7.01 of this Current Report on Form 8-K and the exhibit attached hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, or incorporated by reference into any of the Company’s filings under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in any such filing.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits.
| Exhibit Number | Exhibits | |
| 99.1 | Press Release of Off the Hook YS Inc. entitled “Off The Hook to Launch NextBoat AI, an Industry-First AI Matching Platform, at Palm Beach International Boat Show” dated March 23, 2026. | |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document). |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| Date: March 23, 2026 | Off The Hook YS Inc. | |
| By: | /s/ Brian John | |
| Name: | Brian John | |
| Title: | Chief Executive Officer | |
Exhibit 99.1
Off The Hook to Launch NextBoat AI, an Industry-First AI Matching Platform, at Palm Beach International Boat Show
Platform helps consumers identify and acquire their ideal next boat faster and with greater precision using AI-driven matching and proprietary market data
Wilmington, NC – March 23, 2026 – Off The Hook YS Inc. (NYSE American: OTH) (“Off the Hook Yachts” or “Off the Hook” or “the Company”), a vertically integrated, AI-powered marine marketplace and the largest buyer and seller of used boats in the nation, today announced it will debut NextBoat AI, a proprietary artificial intelligence platform designed to transform how consumers buy and sell boats, at the Palm Beach International Boat Show, taking place March 25–29.
Originally developed as an internal tool and refined over the past two years across thousands of transactions, NextBoat AI is now being released for public use. The platform leverages Off The Hook Yachts’ extensive proprietary market data, including off-market opportunities, incoming listings, and current inventory, to help consumers identify and find their ideal next boat faster and more accurately than ever before.
Advancing Marketplace Efficiency
NextBoat AI is designed to address one of the marine industry’s core inefficiencies: fragmented inventory discovery and prolonged transaction cycles.
“As we’ve scaled the business, it became clear that our data and transaction flow represented a significant competitive advantage,” said Blake Phillips, COO of Off The Hook Yachts. “By aligning buyer intent with both visible and non-visible supply, the platform enhances liquidity across Off The Hook’s ecosystem—connecting buyers and sellers faster and more intelligently than traditional brokerage models allow.”
How NextBoat AI Works
Consumers simply input details about their current vessel and their desired next purchase. NextBoat AI then analyzes Off The Hook Yachts’ pipeline of proprietary data. Using artificial intelligence, the system generates real-time matches and presentations tailored to the user’s preferences. As new opportunities enter the pipeline, the platform continues to refine and present additional matches until the ideal vessel is identified.
“This is a completely new way to shop for your next boat,” Phillips added. “There is nothing like it in the industry.”
Live Demonstration at Show
Attendees of the Palm Beach International Boat Show can experience the technology firsthand at an industry-first interactive display, featuring large 50-inch touchscreen stations where visitors can explore the platform alongside Off The Hook’s team. The experience will take place in a relaxed lounge-style setting with music, refreshments, and live demonstrations.
The NextBoat AI experience will be located at the North Entrance of the Palm Beach International Boat Show, near Dock E.
Attendees are invited to stop by, explore the technology, meet Off The Hook’s team, and discover how AI is changing the way people buy their next boat.
Boat Show Giveaway
To celebrate the launch, visitors who experience NextBoat AI at the show will be automatically entered for a chance to win a brand-new Sea-Doo Spark 2-Seater.
The winner will be announced via livestream on Off The Hook Yachts’ Facebook and Instagram pages at the conclusion of the show on Sunday, March 29, at 5:00 PM.
About Off The Hook YS Inc.
Founded in 2012, Off The Hook YS Inc. is a vertically integrated, AI-powered marine marketplace transforming how boats are bought, sold, and financed across the United States. Leveraging proprietary technology, deep transaction data, and a national acquisition network, the Company increases speed, transparency, and inventory velocity across boat brokerage, wholesale trading, auctions, financing, and marine services, with an integrated ecosystem that includes Autograph Yacht Group, Azure Funding, and proprietary lead-generation platforms. Headquartered in Wilmington, North Carolina, Off The Hook is rapidly expanding its national footprint and market share within the $57 billion U.S. marine industry.
Contact
Investor
Relations
ir@offthehookys.com
Dave
Gentry
RedChip Companies Inc.
1-800-REDCHIP (733-2447)
1-407-644-4256
OTH@redchip.com
Forward-Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will,” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on Off The Hook YS Inc.’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the final prospectus related to the public offering filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and Off The Hook YS Inc. undertakes no duty to update such information except as required under applicable law.
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Filing Exhibits & Attachments
5 documentsPress Releases
