Everpure (NYSE: P) trust sells 28,935 insider shares in preplanned trade
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Everpure, Inc. director and Chief Visionary Officer John Colgrove reported an indirect open-market sale of 28,935 shares of Class A Common Stock at a weighted average price of $70.01 per share, in transactions priced between $70.00 and $70.17.
The sale was executed by VCF Trust under a pre-arranged Rule 10b5-1 trading plan adopted on January 8, 2026. After these transactions, Colgrove continues to hold 6,725,221 shares directly and maintains additional indirect holdings through family trusts, including positions of 2,715,000 and 601,959 shares of Class A Common Stock.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 28,935 shares ($2,025,739)
Net Sell
5 txns
Insider
Colgrove John
Role
Chief Visionary Officer
Sold
28,935 shs ($2.03M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 28,935 | $70.01 | $2.03M |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 0 shares (Indirect, By Trust);
Class A Common Stock — 6,725,221 shares (Direct, null)
Footnotes (1)
- This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of VCF Trust on January 8, 2026. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $70.00 to $70.17 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by VCF Trust. Shares are held by Colgrove Family Living Trust. Shares are held by The EEC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust. Shares are held by The RWC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust.
Key Figures
Shares sold: 28,935 shares
Weighted average sale price: $70.01 per share
Sale price range: $70.00–$70.17 per share
+5 more
8 metrics
Shares sold
28,935 shares
Indirect open-market sale by VCF Trust
Weighted average sale price
$70.01 per share
Class A Common Stock sale
Sale price range
$70.00–$70.17 per share
Multiple transactions aggregated in Form 4
Direct holdings after transaction
6,725,221 shares
Class A Common Stock held directly by Colgrove
Indirect trust holding A
2,715,000 shares
Class A Common Stock held by family trust
Indirect trust holding B
601,959 shares
Class A Common Stock held by family trust
10b5-1 plan adoption date
January 8, 2026
Plan governing VCF Trust sale
Net shares sold
28,935 shares
Net sell direction in transaction summary
Key Terms
Rule 10b5-1 trading plan, weighted average price, Class A Common Stock, indirect ownership, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of VCF Trust"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class A Common Stock financial
"security_title: Class A Common Stock, transaction in Everpure equity"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
indirect ownership financial
"direct_or_indirect: I and nature_of_ownership: By Trust indicate indirect ownership through trusts"
beneficiary financial
"A member of the Reporting Person's immediate family is a beneficiary of the trust"
