Everpure (P) insider sells 100,000 shares under Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Everpure, Inc. director and Chief Visionary Officer John Colgrove reported open-market sales totaling 100,000 shares of Class A Common Stock on June 10 and June 12, 2026. The trades were executed at weighted average prices around $70–$72 per share.
The sales were made by family trusts, including The RWC Irrevocable Trust, The EEC Irrevocable Trust, and the Colgrove Family Living Trust, rather than by Colgrove personally. They were carried out under a Rule 10b5-1 trading plan adopted on January 8, 2026 on behalf of the applicable trust.
After the reported transactions, the filing shows 6,614,941 shares held directly and 467,694 shares held indirectly by trust, indicating that the net sale represents a relatively small portion of the overall disclosed position.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 100,000 shares ($7,103,769)
Net Sell
7 txns
Insider
Colgrove John
Role
Chief Visionary Officer
Sold
100,000 shs ($7.10M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 17,132 | $70.08 | $1.20M |
| Sale | Class A Common Stock | 32,768 | $71.54 | $2.34M |
| Sale | Class A Common Stock | 17,167 | $70.08 | $1.20M |
| Sale | Class A Common Stock | 32,833 | $71.54 | $2.35M |
| Sale | Class A Common Stock | 100 | $70.00 | $7K |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 2,647,768 shares (Indirect, By Trust);
Class A Common Stock — 6,614,941 shares (Direct, null)
Footnotes (1)
- This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of the applicable trust on January 8, 2026. Shares are held by The RWC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $70.00 to $70.98 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.00 to $71.86 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by The EEC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust. Shares are held by Colgrove Family Living Trust.
Key Figures
Net shares sold: 100,000 shares
Sale price example: $70.00 per share
Sale price example: $70.08 per share
+3 more
6 metrics
Net shares sold
100,000 shares
Net open-market sales reported across June 10 and June 12, 2026
Sale price example
$70.00 per share
One reported weighted average sale price on June 10, 2026
Sale price example
$70.08 per share
Another reported weighted average sale price
Sale price example
$71.54 per share
Reported weighted average sale price on June 12, 2026
Direct holdings after trades
6,614,941 shares
Class A Common Stock held directly as of June 10, 2026
Indirect holdings after trades
467,694 shares
Class A Common Stock held indirectly by trust as of June 10, 2026
Key Terms
Rule 10b5-1 trading plan, weighted average price, irrevocable trust, open-market sale, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
irrevocable trust financial
"Shares are held by The RWC Irrevocable Trust."
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Class A Common Stock financial
"security_title": "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
FAQ
What insider activity did Everpure (P) disclose in this Form 4?
Everpure reported that director and Chief Visionary Officer John Colgrove’s related trusts sold a net 100,000 shares of Class A Common Stock in open-market transactions, while he continues to hold millions of shares directly and indirectly after the trades.