Everpure (P) officer’s trust sells 134,265 shares under Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Everpure, Inc. director and Chief Visionary Officer John Colgrove reported open‑market sales of Class A Common Stock by the Colgrove Family Living Trust under a pre‑arranged Rule 10b5‑1 trading plan. The trust sold 77,579 shares on May 5 at a weighted average price of $75.12, 27,578 shares on May 6 at $75.01, and 29,108 shares on May 7 at $75.31, for a total of 134,265 shares.
After these transactions, the trust held 467,694 shares indirectly, and a separate entry shows Colgrove directly holding 6,725,221 shares. Several additional blocks of stock are held in family trusts benefiting members of his immediate family, indicating that the reported sales represent a small portion of the overall position.
Positive
- None.
Negative
- None.
Insights
Pre‑planned trust sales trim a modest slice of a large stake.
Colgrove, a senior leader at Everpure, Inc., reported that the Colgrove Family Living Trust sold 134,265 Class A shares in open‑market trades around $75 per share. These transactions were executed under a Rule 10b5‑1 trading plan adopted on January 8, 2026, indicating they were pre‑scheduled rather than reactive.
Following the sales, the trust still holds 467,694 shares indirectly, while a separate holding line shows 6,725,221 shares held directly. In addition, other irrevocable family trusts hold further shares. In this context, the net sale represents a routine reduction relative to the overall exposure, with limited informational value for assessing management’s long‑term view.
Insider Trade Summary 10b5-1
Net Seller: 134,265 shares ($10,088,484)
Net Sell
6 txns
Insider
Colgrove John
Role
Chief Visionary Officer
Sold
134,265 shs ($10.09M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 29,108 | $75.31 | $2.19M |
| Sale | Class A Common Stock | 27,578 | $75.01 | $2.07M |
| Sale | Class A Common Stock | 77,579 | $75.12 | $5.83M |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 467,694 shares (Indirect, By Trust);
Class A Common Stock — 6,725,221 shares (Direct, null)
Footnotes (1)
- This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of Colgrove Family Living Trust on January 8, 2026. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.00 to $75.40 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by Colgrove Family Living Trust. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.00 to $75.06 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.00 to $75.69 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by The EEC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust. Shares are held by The RWC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust.
Key Figures
Shares sold May 5, 2026: 77,579 shares at $75.12
Shares sold May 6, 2026: 27,578 shares at $75.01
Shares sold May 7, 2026: 29,108 shares at $75.31
+3 more
6 metrics
Shares sold May 5, 2026
77,579 shares at $75.12
Open-market sale by Colgrove Family Living Trust
Shares sold May 6, 2026
27,578 shares at $75.01
Open-market sale by Colgrove Family Living Trust
Shares sold May 7, 2026
29,108 shares at $75.31
Open-market sale by Colgrove Family Living Trust
Total shares sold
134,265 shares
Net sell across three open-market transactions
Indirect shares after transactions
467,694 shares
Held by Colgrove Family Living Trust
Direct holdings entry
6,725,221 shares
Class A Common Stock held directly by reporting person
Key Terms
Rule 10b5-1 trading plan, weighted average price, irrevocable trust, Class A Common Stock, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
irrevocable trust financial
"Shares are held by The EEC Irrevocable Trust."
Class A Common Stock financial
"security_title: "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did Everpure (P) disclose for John Colgrove?
Everpure disclosed that a trust associated with executive John Colgrove sold 134,265 shares of Class A Common Stock in open‑market transactions around $75 per share. These sales were reported on a Form 4 as indirect holdings held by the Colgrove Family Living Trust.
Were the Everpure (P) insider sales made under a Rule 10b5-1 trading plan?
Yes. A footnote states the sales were effected pursuant to a Rule 10b5‑1 trading plan adopted on January 8, 2026. Such pre‑arranged plans schedule trades in advance, reducing the likelihood that transactions reflect short‑term views about Everpure’s share price.
What do the weighted average prices mean in the Everpure (P) Form 4?
The filing states that each reported price is a weighted average for multiple trades executed between specific price ranges, such as $75.00 to $75.69 per share. The reporting person offers to provide full breakdowns of shares sold at each individual price upon request.