Procore (PCOR) Director Disposes 16,632 Shares; 10b5-1 Plan Used
Rhea-AI Filing Summary
Kevin J. O'Connor, a director of Procore Technologies (PCOR), reported dispositions of common stock under a 10b5-1 plan dated November 21, 2024. The Form 4 shows three sales on 08/19/2025 and 08/20/2025 totaling 16,632 shares disposed of. Weighted-average sale prices are reported in ranges: $65.81–$66.75, $66.81–$66.82, and $64.585–$65.40, producing the per-line weighted averages of $66.28, $66.82, and $64.85 as listed. After the reported transactions the beneficial ownership is shown at 1,138,713 shares, held indirectly through the Kevin J. O'Connor Revocable Trust.
Positive
- Trades executed under a 10b5-1 plan, indicating prearranged, rule-compliant dispositions
- Detailed disclosure of weighted-average price ranges for each sale tranche, aiding transparency
- Post-transaction beneficial ownership disclosed (1,138,713 shares held indirectly via a revocable trust)
Negative
- Insider dispositions of 16,632 shares reduced holdings from 1,146,459 to 1,138,713, representing insider liquidity
Insights
TL;DR: Director sold 16,632 shares under a pre-existing 10b5-1 plan; filings show transparent price ranges and post-sale ownership around 1.14M shares.
The Form 4 documents routine insider dispositions executed pursuant to a 10b5-1 trading plan dated November 21, 2024, which supports an affirmative-defense framework for scheduled trades. The amounts sold (16,632 shares) represent a small fraction of the post-transaction beneficial ownership (about 1.14 million shares), and the filing discloses weighted-average price ranges for the executed sales. For investors, the filing is a standard disclosure of insider liquidity rather than an indicator of operational change.
TL;DR: Disclosure complies with Section 16 rules; sales were via an established 10b5-1 plan and were reported promptly by attorney-in-fact.
The report includes the 10b5-1 plan checkbox, detailed price ranges for each tranche, and an attestation signed by an attorney-in-fact on 08/21/2025. Indirect ownership through a revocable trust is explicitly noted, which clarifies the reporting structure. From a governance perspective, the form demonstrates adherence to insider trading disclosure protocols and provides sufficient granularity for stakeholders seeking trade timing and magnitude details.