Procore (PCOR) insider sells under 10b5‑1; 1.11M shares held
Rhea-AI Filing Summary
Procore Technologies (PCOR) reported an insider transaction: a director filed a Form 4 showing open‑market sales of common stock executed under a Rule 10b5‑1 plan dated November 21, 2024.
On October 14–15, 2025, the reported sales were: 4,984 shares at a weighted average price of $70.25; 2,708 shares at $71.14; 5,574 shares at $72.36; and 2,118 shares at $72.91. The filing notes the weighted average prices reflect trades within specified ranges.
After these transactions, 1,107,945 shares of common stock were beneficially owned indirectly by the Kevin J. O'Connor Revocable Trust.
Positive
- None.
Negative
- None.
Insights
Routine 10b5‑1 plan sales; neutral governance signal.
The filing discloses scheduled sales by a director under a pre‑established Rule 10b5‑1 plan dated Nov 21, 2024. Reported trades occurred on Oct 14–15, 2025 at weighted average prices of $70.25, $71.14, $72.36, and $72.91, indicating orderly execution across disclosed price ranges.
Following the transactions, indirect beneficial ownership stands at 1,107,945 shares via the Kevin J. O'Connor Revocable Trust. As these are plan‑driven sales without additional corporate events, the investment thesis impact is typically limited.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 5,574 | $72.36 | $403K |
| Sale | Common Stock | 2,118 | $72.91 | $154K |
| Sale | Common Stock | 4,984 | $70.25 | $350K |
| Sale | Common Stock | 2,708 | $71.14 | $193K |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- Shares sold pursuant to a 10b5-1 plan dated November 21, 2024. The price reported in Column 4 is a weighted average price. These shares were sold at prices ranging from $69.91 to $70.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. These shares are held by the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19. The price reported in Column 4 is a weighted average price. These shares were sold at prices ranging from $70.93 to $71.33, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold at prices ranging from $71.84 to $72.80, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold at prices ranging from $72.89 to $72.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.