Perion (NASDAQ: PERI) inks exclusive AI ad partnership across Africa
Filing Impact
Filing Sentiment
Form Type
6-K
Rhea-AI Filing Summary
Perion Network Ltd. entered an exclusive partnership with McSorely Media and Mediamark to deploy its Outmax AI advertising execution agent across African markets. The collaboration adds a new recurring revenue channel and extends Perion’s commercial footprint into a fast-growing digital advertising region.
The partners aim to bring outcome-driven, transparent AI optimization to agencies and brands across Africa, combining Outmax with Perion’s programmatic digital out-of-home capabilities. Early campaigns in South Africa for fashion brand Wepner showed a 96% YouTube video completion rate, a 27% reduction in carbon intensity, a 7.65% engagement rate and 3.7 million Instagram views.
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Key Figures
Africa digital ad spend forecast: $6.5 billion
Africa digital ad CAGR: 15.3%
Wepner campaign video completion: 96%
+3 more
6 metrics
Africa digital ad spend forecast
$6.5 billion
Forecast digital ad spend across Africa by 2029
Africa digital ad CAGR
15.3%
Projected CAGR for African digital ad spend through end of decade
Wepner campaign video completion
96%
YouTube video completion rate achieved in South Africa
Carbon intensity reduction
27%
Reduction in carbon intensity for Wepner campaign
Engagement rate
7.65%
Engagement rate for Wepner campaign
Instagram views
3.7 million
Views driven to Wepner Instagram page
Key Terms
programmatic advertising, AI-native execution agent, digital out-of-home, video completion rate, +1 more
5 terms
programmatic advertising financial
"Africa's programmatic advertising market is at an inflection point."
Programmatic advertising is the automated buying and selling of digital ad space using software and data to match ads to specific audiences in real time, like an electronic auction where advertisers bid for attention and publishers sell ad slots. It matters to investors because it shapes how efficiently a company can turn user attention into predictable revenue, affects margins and growth potential, and brings data-privacy and platform-quality risks that can influence future earnings.
AI-native execution agent technical
"to deploy Outmax, Perion's AI-native execution agent, into the region."
digital out-of-home financial
"Perion's programmatic digital out-of-home capabilities, accelerating market penetration."
Digital out-of-home (DOOH) is advertising and information shown on electronic screens in public places—think digital billboards, screens in transit hubs, malls, and elevators—remotely updated and scheduled like online ads. Investors care because DOOH turns public foot traffic into measurable ad impressions and recurring revenue, with growth tied to data-driven targeting, audience patterns, and how easily networks can be scaled or monetized.
video completion rate financial
"achieved a 96% video completion rate on YouTube, exceeding benchmark"
forward-looking statements regulatory
"This press release contains historical information and forward-looking statements"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the month of April 2026
Commission File Number: 000-51694
Perion Network Ltd.
(Translation of registrant's name into English)
2 Leonardo Da Vinci Street, 24th Floor
Tel Aviv, Israel 6473309
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F ☒ Form 40-F ☐
Explanatory Note
On April 23, 2026, Perion Network Ltd. (the “Registrant” or “Perion”) issued a press release titled “Perion,
Mediamark and McSorely Media Launch Exclusive AI Advertising Partnership Across Africa”. A copy of this press release is furnished as Exhibit
99.1 herewith.
Signature
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
|
|
PERION NETWORK LTD.
By: /s/ Elad Tzubery
Name: Elad Tzubery
Title: Chief Financial Officer
|
Date: April 23, 2026
Exhibit 99.1
Perion, Mediamark and McSorely Media Launch Exclusive AI
Advertising Partnership Across Africa
Partnership brings Outmax's AI capabilities to African markets, adding a new
distribution channel in a high-growth digital advertising market, while delivering
performance, transparency and measurable results to agencies and brands across
the continent
New York – April 23, 2026 – Perion Network Ltd. (NASDAQ and TASE: PERI), an advanced technology leader solving for the complexities of
digital advertising through AI-native execution infrastructure, today announced an exclusive partnership with McSorely Media, together with joint venture partner Mediamark, leading media companies operating across Africa, to deploy Outmax, Perion's
AI-native execution agent, into the region. The agreement expands Perion's commercial footprint, creates a new recurring revenue channel, while bringing outcome-driven, transparent AI execution to African agencies.
Africa's programmatic advertising market is at an inflection point. According to ResearchAndMarkets1, digital ad spend across the continent is
forecast to reach $6.5 billion by 2029, growing at a CAGR of 15.3% through the end of the decade, nearly double the pace of the prior five years. Yet despite this trajectory, the infrastructure to convert that spend into measurable, optimized
outcomes remains nascent. The convergence of accelerating digital investment and underleveraged execution capability represents a significant commercial opportunity for Perion to capture value, particularly through AI-driven execution solutions
like Outmax.
1 https://www.researchandmarkets.com/reports/6217871/africa-digital-ad-spend-market-size-and-forecast
Outmax is an AI agent designed to increase advertiser efficiency and performance by applying algorithmic intelligence to optimize against brand-defined business outcomes rather than
platform-standard KPIs.
Through McSorely Media and Mediamark's combined agency footprint across the continent, the partnership delivers a unified solution, combining Outmax's real-time AI optimization with Perion's
programmatic digital out-of-home capabilities, accelerating market penetration.
Early deployments in South Africa are already delivering results. A campaign for high end niche fashion brand Wepner, executed through Mediamark and powered by Outmax, achieved a 96% video
completion rate on YouTube, exceeding benchmark by six points, alongside a 27% reduction in carbon intensity and a 7.65% engagement rate. The campaign drove an astounding 3.7m views onto the Wepner Instagram page. This demonstrated Outmax's
ability to drive measurable performance and efficiency gains for South African advertisers ahead of broader continental rollout, and underscores Outmax’s ability to drive both performance and sustainability outcomes, reinforcing its value
proposition for large scale budget allocations.
"This partnership gives us a scalable channel into one of the fastest-growing digital advertising markets in the world — and does so through partners with unmatched agency reach across the
continent" said Tal Jacobson, CEO of Perion. "As African advertisers increasingly demand outcome-driven execution, Outmax is built to deliver exactly that."
Terry Paterson, CEO, McSorely Media, said: “African brands and agencies now have access to Perion One, a platform-agnostic, AI-driven execution layer across programmatic and Digital-out-of-home.
Through our joint venture with Mediamark, we’re bringing a more orchestrated and accountable approach to performance in the African market.”
Wayne Bischoff, CEO, Mediamark, added: “Perion’s Outmax introduces a differentiated capability not currently available in Africa. Being first to market through our partnership with McSorely Media
gives us a clear competitive advantage - and we intend to move quickly.”
About Perion Network Ltd.
Perion is an advanced technology leader redefining advertising through AI-native infrastructure, delivering real-time media execution across CTV, digital out-of-home, commerce and retail media,
social and digital environments. Powered by Outmax, the company’s proprietary AI engine, Perion helps brands, agencies, and retailers optimize spend and performance, driving measurable outcomes at scale.
For more information, visit www.perion.com
About McSorely Media
Grounded in Africa’s diversity and experience - with over a decade of industry service, experiences, and being a part of the daily evolution. McSorely Media brings together international and
domestic perspectives from the people to the people by joining platforms, and technology to deliver real, measurable results.
Agnostic by Design. Verified by Results.
About Mediamark
Mediamark is Africa’s leading digital and audio advertising solutions company, representing premium media brands and advanced adtech solutions.
We connect advertisers to highly engaged audiences and turn that attention into measurable, outcome-driven results through data, technology, and trusted media environments.
Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and
the safe- harbor provisions of the Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate”
and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. All statements
other than statements of historical fact included in this press release are forward-looking statements. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, political, economic and other developments, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance, the risk that such transactions will divert management
and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, and general risks associated with the business of Perion including, the transformation in our strategy, intended to unify our
business units under the Perion brand (Perion One), intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions (including the fluctuation of our share price), loss of key customers or
of other partners that are material to our business, the outcome of any pending or future proceedings against Perion, data breaches, cyber-attacks and other similar incidents, unpredictable sales cycles, competitive pressures, market acceptance of
new products and of the Perion One strategy, changes in applicable laws and regulations as well as industry self-regulation, negative or unexpected tax consequences, inability to meet efficiency and cost reduction objectives, changes in business
strategy and various other factors, whether referenced or not referenced in this press release. We urge you to consider those factors, together with the other risks and uncertainties described in our most recent Annual Report on Form 20-F for the
year ended December 31, 2024 as filed with the Securities and Exchange Commission (SEC) on March 25, 2025, and our other reports filed with the SEC, in evaluating our forward-looking statements and other risks and uncertainties that may affect
Perion and its results of operations. Perion does not assume any obligation to update these forward-looking statements.
Contact Information:
Perion Network Ltd.
Dudi Musler, VP of Investor Relations
+972 (54) 7876785
dudim@perion.com
FAQ
What did Perion (PERI) announce in this Form 6-K filing?
Perion announced an exclusive partnership with McSorely Media and Mediamark to deploy its Outmax AI-native advertising execution agent across African markets, expanding its commercial footprint and creating a new recurring revenue channel focused on outcome-driven, transparent digital advertising performance.
How does the Perion (PERI), Mediamark and McSorely partnership work?
Perion provides its Outmax AI agent and programmatic digital out-of-home capabilities, while McSorely Media and Mediamark contribute their agency footprints across Africa. Together they offer agencies and brands an AI-driven, platform-agnostic execution layer designed to optimize campaigns against brand-defined business outcomes.
What early performance results did Perion (PERI) report from South Africa?
An early campaign for fashion brand Wepner achieved a 96% YouTube video completion rate, a 27% reduction in carbon intensity, a 7.65% engagement rate and about 3.7 million Instagram views, illustrating Outmax’s ability to drive measurable performance and efficiency outcomes in the South African market.
How large is the African digital ad market Perion (PERI) is targeting?
Perion cited ResearchAndMarkets data indicating African digital ad spend could reach $6.5 billion by 2029, with a projected 15.3% compound annual growth rate through the decade. The company views this rapidly expanding, under-optimized programmatic market as a significant commercial opportunity for its AI-driven solutions.
What is Perion’s (PERI) Outmax AI advertising solution?
Outmax is Perion’s AI-native execution agent that optimizes advertising campaigns against brand-defined business outcomes instead of standard platform KPIs. It provides real-time algorithmic optimization across channels such as programmatic and digital out-of-home, aiming to improve efficiency, performance and transparency for agencies and brands.