Perion (NASDAQ: PERI) posts Q4 growth and unveils 2026 guidance
Perion Network reported mixed results, with a strong finish to 2025 but softer full-year performance. Fourth-quarter revenue rose 6% to $137.1M, while Contribution ex-TAC grew 19% to $65.2M and Adjusted EBITDA jumped 53% to $24.3M. GAAP net income increased to $8.0M, and non-GAAP net income reached $21.4M.
For full-year 2025, revenue fell 12% to $439.9M, with Search Advertising down 44% after Microsoft Bing changes, leading to a GAAP net loss of $7.9M. Operating cash flow improved sharply to $41.9M, and net cash and investments were $312.9M as of December 31, 2025. The company guided 2026 revenue to $460M–$490M and Contribution ex-TAC to $215M–$235M, and kept a $200M share repurchase authorization in place while emphasizing its AI-native Perion One platform and long-term 2028 targets.
Positive
- None.
Negative
- None.
Insights
Q4 margins and cash flow improved, but 2025 revenue and earnings declined.
Perion delivered a stronger Q4, with revenue up 6% to $137.1M and Contribution ex-TAC up 19% to $65.2M. Adjusted EBITDA grew 53% to $24.3M, lifting margin to 18% of revenue and 37% of Contribution ex-TAC.
Full-year trends were weaker: revenue fell 12% to $439.9M, and Search Advertising declined 44%, contributing to a GAAP net loss of $7.9M. Non-GAAP net income dropped to $51.3M from $64.4M, while Adjusted EBITDA eased to $45.2M.
Cash generation improved, with operating cash flow rising to $41.9M from $6.9M, even as cash and investments decreased to $312.9M. The 2026 outlook of $460M–$490M revenue and $215M–$235M Contribution ex-TAC, plus a $200M buyback authorization, underscores a shift toward the AI-driven Perion One platform, but actual impact will depend on adoption and channel mix.
FAQ
How did Perion (PERI) perform in the fourth quarter of 2025?
What were Perion’s full-year 2025 revenue and profit figures?
How did Perion’s Search and Advertising Solutions businesses perform in 2025?
What is Perion’s financial guidance for full-year 2026?
What is the status of Perion’s share repurchase program?
How strong is Perion’s cash position and cash flow?
What strategic focus did Perion highlight around the Perion One platform?
AI-generated analysis. How Rhea-AI works. Not financial advice.
|
|
PERION NETWORK LTD.
By: /s/ Elad Tzubery
Name: Elad Tzubery
Title: Chief Financial Officer
|

Contribution ex-TAC Grew by 19%, Adjusted EBITDA up 53% YoY
Provides 2026 Guidance and Unveils 2028 Targets:
Consolidated Adjusted EBITDA margin of 28%
| ● |
Contribution ex-TAC grew 19% YoY to $65.2 million, significantly outpacing revenue growth
|
| ● |
Adjusted EBITDA increased 53% YoY to $24.3 million, reflecting improved operating leverage and disciplined cost management
|
| ● |
Operating cash flow of $21.8 million, up 403% YoY
|
| ● |
Adjusted Free Cash Flow to Adjusted EBITDA ratio of 85%
|
| ● |
Strong performance of growth engines
|
| o |
CTV revenue increased 59% YoY
|
| o |
DOOH revenue increased 28% YoY
|
| o |
Retail Media1 vertical revenue increased 42% YoY
|
| ● |
Repurchased 2.5 million shares for a total of $23.9 million
|
| ● |
Expanded partnerships and integrations:
|
| o |
Amazon DSP
|
| o |
Walmart Connect
|
| o |
Mastercard
|
| ● |
Contribution ex-TAC of $203.4 million
|
| ● |
Adjusted EBITDA of $45.2 million
|
| ● |
Operating cash flow of $41.9 million
|
| ● |
Adjusted Free Cash Flow to Adjusted EBITDA ratio of 89%
|
| ● |
Strong performance of growth engines
|
| o |
CTV revenue increased 42% YoY
|
| o |
DOOH revenue increased 36% YoY
|
| o |
Retail Media1 vertical revenue increased 36% YoY
|
| ● |
Successfully unified Perion’s solutions under the Perion One platform
|
| ● |
Launched new solutions, including Outmax, Performance CTV, SODA for publishers, and DOOH Player
|
| ● |
Acquired Greenbids to strengthen Perion’s AI algorithm capabilities and offering
|
| ● |
Expanded global partnerships and integrations in Retail and DOOH
|
| ● |
During 2025, the company repurchased 7.7 million shares for a total of $71.2 million
|
| ● |
Ended 2025 with a strong balance sheet and $312.9 million in net cash
|
|
In millions,
except per share data |
Three months ended
|
Year ended
|
||||||||||||||||||||||
|
|
December 31,
|
December 31,
|
||||||||||||||||||||||
|
|
2025
|
2024
|
%
|
2025
|
2024
|
%
|
||||||||||||||||||
|
Advertising Solutions Revenue
|
$
|
111.0
|
$
|
104.1
|
7
|
%
|
$
|
348.9
|
$
|
335.6
|
4
|
%
|
||||||||||||
|
Search Advertising Revenue
|
$
|
26.2
|
$
|
25.5
|
3
|
%
|
$
|
91.0
|
$
|
162.7
|
(44
|
%)
|
||||||||||||
|
Total Revenue
|
$
|
137.1
|
$
|
129.6
|
6
|
%
|
$
|
439.9
|
$
|
498.3
|
(12
|
%)
|
||||||||||||
|
Contribution ex-TAC (Revenue ex-TAC)
|
$
|
65.2
|
$
|
54.7
|
19
|
%
|
$
|
203.4
|
$
|
212.3
|
(4
|
%)
|
||||||||||||
|
GAAP Net Income (loss)
|
$
|
8.0
|
$
|
4.9
|
61
|
%
|
$
|
(7.9
|
)
|
$
|
12.6
|
NM
|
||||||||||||
|
Non-GAAP Net Income
|
$
|
21.4
|
$
|
16.5
|
30
|
%
|
$
|
51.3
|
$
|
64.4
|
(20
|
%)
|
||||||||||||
|
Adjusted EBITDA
|
$
|
24.3
|
$
|
15.8
|
53
|
%
|
$
|
45.2
|
$
|
51.2
|
(12
|
%)
|
||||||||||||
|
Adjusted EBITDA to Contribution ex-TAC
|
37
|
%
|
29
|
%
|
22
|
%
|
24
|
%
|
||||||||||||||||
|
Net Cash from Operations
|
$
|
21.8
|
$
|
4.3
|
403
|
%
|
$
|
41.9
|
$
|
6.9
|
504
|
%
|
||||||||||||
|
Adjusted Free Cash Flow
|
$
|
20.7
|
$
|
4.3
|
380
|
%
|
$
|
40.2
|
$
|
16.6
|
142
|
%
|
||||||||||||
|
GAAP Diluted EPS
|
$
|
0.19
|
$
|
0.11
|
73
|
%
|
$
|
(0.19
|
)
|
$
|
0.25
|
NM
|
||||||||||||
|
Non-GAAP Diluted EPS
|
$
|
0.49
|
$
|
0.33
|
48
|
%
|
$
|
1.13
|
$
|
1.27
|
(11
|
%)
|
||||||||||||
| ● |
Contribution ex-TAC: $215 million to $235 million
|
| ● |
Adjusted EBITDA: $50 million to $54 million
|
| ● |
Perion One Platform Growth Targets
|
| o |
Spend: at least 25% 3-year CAGR
|
| o |
Contribution ex-TAC2: at least 20% 3-year CAGR
|
| ● |
Perion Consolidated Profitability
|
| o |
Targeting the Company’s consolidated Adjusted EBITDA2 to Contribution ex-TAC2 margin of 28% by 2028.
|
| ● |
During the fourth quarter, Perion repurchased 2.5 million shares for $23.9 million.
|
| ● |
As of December 31, 2025, the Company repurchased a total of 12.9 million shares for a total amount of $118.1 million.
|
|
Channels
|
Q4 2025
|
||
|
Revenue ($M)
|
% of Revenue
|
YoY Change
|
|
|
DOOH
|
35.8
|
26%
|
28%
|
|
CTV
|
25.1
|
18%
|
59%
|
|
Web
|
49.9
|
36%
|
(17%)
|
|
Search
|
26.2
|
19%
|
3%
|
|
Other
|
0.2
|
0%
|
(64%)
|
|
Three months ended
|
Year ended
|
|||||||||||||||
|
December 31,
|
December 31,
|
|||||||||||||||
|
2025
|
2024
|
2025
|
2024
|
|||||||||||||
|
(Unaudited)
|
(Unaudited)
|
(Unaudited)
|
(Audited)
|
|||||||||||||
|
Revenue
|
||||||||||||||||
|
Advertising Solutions
|
$
|
110,982
|
$
|
104,101
|
$
|
348,930
|
$
|
335,550
|
||||||||
|
Search Advertising
|
26,161
|
25,476
|
90,997
|
162,736
|
||||||||||||
|
Total Revenue
|
137,143
|
129,577
|
439,927
|
498,286
|
||||||||||||
|
Costs and Expenses
|
||||||||||||||||
|
Cost of revenue
|
12,617
|
12,334
|
51,800
|
46,643
|
||||||||||||
|
Traffic acquisition costs and media buy
|
71,945
|
74,838
|
236,484
|
285,962
|
||||||||||||
|
Research and development
|
8,675
|
8,461
|
34,653
|
36,655
|
||||||||||||
|
Selling and marketing
|
19,461
|
16,502
|
76,491
|
68,497
|
||||||||||||
|
General and administrative
|
9,052
|
9,742
|
36,402
|
38,697
|
||||||||||||
|
Change in fair value of contingent consideration
|
-
|
-
|
-
|
1,541
|
||||||||||||
|
Depreciation and amortization
|
4,972
|
3,524
|
17,677
|
16,434
|
||||||||||||
|
Restructuring costs and other charges
|
-
|
-
|
1,322
|
6,895
|
||||||||||||
|
Total Costs and Expenses
|
126,722
|
125,401
|
454,829
|
501,324
|
||||||||||||
|
Income (loss) from Operations
|
10,421
|
4,176
|
(14,902
|
)
|
(3,038
|
)
|
||||||||||
|
Financial income, net
|
571
|
1,932
|
9,928
|
18,520
|
||||||||||||
|
Income (loss) before Taxes on income
|
10,992
|
6,108
|
(4,974
|
)
|
15,482
|
|||||||||||
|
Taxes on income
|
3,029
|
1,167
|
2,959
|
2,868
|
||||||||||||
|
Net Income (loss)
|
$
|
7,963
|
$
|
4,941
|
$
|
(7,933
|
)
|
$
|
12,614
|
|||||||
|
Net Earnings (loss) per Share
|
||||||||||||||||
|
Basic
|
$
|
0.20
|
$
|
0.11
|
$
|
(0.19
|
)
|
$
|
0.27
|
|||||||
|
Diluted
|
$
|
0.19
|
$
|
0.11
|
$
|
(0.19
|
)
|
$
|
0.25
|
|||||||
|
Weighted average number of shares
|
||||||||||||||||
|
Basic
|
40,072,876
|
45,215,999
|
42,098,471
|
47,281,588
|
||||||||||||
|
Diluted
|
41,632,828
|
46,325,857
|
42,098,471
|
49,555,777
|
||||||||||||
|
|
December 31,
|
December 31,
|
||||||
|
|
2025
|
2024
|
||||||
|
|
(Unaudited)
|
(Audited)
|
||||||
|
ASSETS
|
||||||||
|
Current Assets
|
||||||||
|
Cash and cash equivalents
|
$
|
89,997
|
$
|
156,228
|
||||
|
Restricted cash
|
1,176
|
1,134
|
||||||
|
Short-term bank deposits
|
151,030
|
139,333
|
||||||
|
Marketable securities
|
71,877
|
77,774
|
||||||
|
Accounts receivable, net
|
187,871
|
164,358
|
||||||
|
Prepaid expenses and other current assets
|
17,830
|
22,638
|
||||||
|
Total Current Assets
|
519,781
|
561,465
|
||||||
|
|
||||||||
|
Long-Term Assets
|
||||||||
|
Property and equipment, net
|
11,685
|
8,916
|
||||||
|
Operating lease right-of-use assets
|
17,171
|
20,209
|
||||||
|
Goodwill and intangible assets, net
|
355,235
|
316,003
|
||||||
|
Deferred taxes
|
9,266
|
8,517
|
||||||
|
Other assets
|
620
|
416
|
||||||
|
Total Long-Term Assets
|
393,977
|
354,061
|
||||||
|
Total Assets
|
$
|
913,758
|
$
|
915,526
|
||||
|
|
||||||||
|
LIABILITIES AND SHAREHOLDERS' EQUITY
|
||||||||
|
Current Liabilities
|
||||||||
|
Accounts payable
|
$
|
129,882
|
$
|
122,005
|
||||
|
Accrued expenses and other liabilities
|
37,821
|
32,848
|
||||||
|
Short-term operating lease liability
|
2,324
|
3,648
|
||||||
|
Deferred revenue
|
1,206
|
2,049
|
||||||
|
Short-term payment obligation related to acquisitions
|
17,348
|
1,300
|
||||||
|
Total Current Liabilities
|
188,581
|
161,850
|
||||||
|
|
||||||||
|
Long-Term Liabilities
|
||||||||
|
Payment obligation related to acquisition
|
10,383
|
-
|
||||||
|
Long-term operating lease liability
|
20,034
|
18,654
|
||||||
|
Deferred taxes
|
7,397
|
-
|
||||||
|
Other long-term liabilities
|
11,357
|
12,082
|
||||||
|
Total Long-Term Liabilities
|
49,171
|
30,736
|
||||||
|
Total Liabilities
|
237,752
|
192,586
|
||||||
|
|
||||||||
|
Shareholders' equity
|
||||||||
|
Ordinary shares
|
341
|
391
|
||||||
|
Additional paid-in capital
|
487,716
|
527,149
|
||||||
|
Treasury shares at cost
|
(1,002
|
)
|
(1,002
|
)
|
||||
|
Accumulated other comprehensive gain (loss)
|
267
|
(215
|
)
|
|||||
|
Retained earnings
|
188,684
|
196,617
|
||||||
|
Total Shareholders' Equity
|
676,006
|
722,940
|
||||||
|
Total Liabilities and Shareholders' Equity
|
$
|
913,758
|
$
|
915,526
|
||||
|
|
Three months ended
|
Year ended
|
||||||||||||||
|
|
December 31,
|
December 31,
|
||||||||||||||
|
|
2025
|
2024
|
2025
|
2024
|
||||||||||||
|
|
(Unaudited)
|
(Unaudited)
|
(Unaudited)
|
(Audited)
|
||||||||||||
|
|
||||||||||||||||
|
Cash flows from operating activities
|
||||||||||||||||
|
Net Income (loss)
|
$
|
7,963
|
$
|
4,941
|
$
|
(7,933
|
)
|
$
|
12,614
|
|||||||
|
Adjustments required to reconcile net income to net cash provided by operating activities:
|
||||||||||||||||
|
Depreciation and amortization
|
4,972
|
3,524
|
17,677
|
16,434
|
||||||||||||
|
Stock-based compensation expense
|
5,862
|
9,886
|
31,117
|
27,211
|
||||||||||||
|
Foreign currency translation
|
(402
|
)
|
58
|
(481
|
)
|
53
|
||||||||||
|
Accrued interest, net
|
1,235
|
(514
|
)
|
2,121
|
3,355
|
|||||||||||
|
Deferred taxes, net
|
(10,323
|
)
|
(408
|
)
|
(1,527
|
)
|
(2,109
|
)
|
||||||||
|
Accrued severance pay, net
|
(177
|
)
|
591
|
(1,033
|
)
|
295
|
||||||||||
|
Restructuring costs and other charges
|
-
|
-
|
1,322
|
6,895
|
||||||||||||
|
Gain from sale of property and equipment
|
(3
|
)
|
(9
|
)
|
(42
|
)
|
(46
|
)
|
||||||||
|
Net changes in operating assets and liabilities
|
12,674
|
(13,731
|
)
|
706
|
(57,763
|
)
|
||||||||||
|
Net cash provided by operating activities
|
$
|
21,801
|
$
|
4,338
|
$
|
41,927
|
$
|
6,939
|
||||||||
|
|
||||||||||||||||
|
Cash flows from investing activities
|
||||||||||||||||
|
Purchases of property and equipment, net of sales
|
(333
|
)
|
(1,359
|
)
|
(3,758
|
)
|
(6,826
|
)
|
||||||||
|
Capitalized software development costs
|
(744
|
)
|
-
|
(1,942
|
)
|
-
|
||||||||||
|
Investment in marketable securities, net of sales
|
(12,285
|
)
|
2,132
|
6,566
|
1,311
|
|||||||||||
|
Short-term deposits, net
|
(19,300
|
)
|
10,006
|
(11,697
|
)
|
68,117
|
||||||||||
|
Cash paid in connection with acquisitions, net of cash acquired
|
-
|
-
|
(26,566
|
)
|
-
|
|||||||||||
|
Net cash provided by (used in) investing activities
|
$
|
(32,662
|
)
|
$
|
10,779
|
$
|
(37,397
|
)
|
$
|
62,602
|
||||||
|
|
||||||||||||||||
|
Cash flows from financing activities
|
||||||||||||||||
|
Proceeds from exercise of stock-based compensation
|
545
|
82
|
612
|
547
|
||||||||||||
|
Payments of contingent consideration
|
-
|
-
|
-
|
(54,540
|
)
|
|||||||||||
|
Repurchase of shares for retirement
|
(23,935
|
)
|
(13,389
|
)
|
(71,212
|
)
|
(46,920
|
)
|
||||||||
|
Repayment of long-term loans
|
-
|
-
|
(452
|
)
|
-
|
|||||||||||
|
Net cash used in financing activities
|
$
|
(23,390
|
)
|
$
|
(13,307
|
)
|
$
|
(71,052
|
)
|
$
|
(100,913
|
)
|
||||
|
|
||||||||||||||||
|
Effect of exchange rate changes on cash and cash equivalents and restricted cash
|
(129
|
)
|
(302
|
)
|
333
|
(214
|
)
|
|||||||||
|
Net increase (decrease) in cash and cash equivalents and restricted cash
|
(34,380
|
)
|
1,508
|
(66,189
|
)
|
(31,586
|
)
|
|||||||||
|
Cash and cash equivalents and restricted cash at beginning of period
|
125,553
|
155,854
|
157,362
|
188,948
|
||||||||||||
|
Cash and cash equivalents and restricted cash at end of period
|
$
|
91,173
|
$
|
157,362
|
$
|
91,173
|
$
|
157,362
|
||||||||
|
Three months ended
|
Year ended
|
|||||||||||||||
|
December 31,
|
December 31,
|
|||||||||||||||
|
2025
|
2024
|
2025
|
2024
|
|||||||||||||
|
(Unaudited)
|
(Unaudited)
|
|||||||||||||||
|
Revenue
|
$
|
137,143
|
$
|
129,577
|
$
|
439,927
|
$
|
498,286
|
||||||||
|
Traffic acquisition costs and media buy
|
71,945
|
74,838
|
236,484
|
285,962
|
||||||||||||
|
Contribution ex-TAC
|
$
|
65,198
|
$
|
54,739
|
$
|
203,443
|
$
|
212,324
|
||||||||
|
Three months ended
|
Year ended
|
|||||||||||||||
|
December 31,
|
December 31,
|
|||||||||||||||
|
2025
|
2024
|
2025
|
2024
|
|||||||||||||
|
(Unaudited)
|
(Unaudited)
|
|||||||||||||||
|
GAAP Income (loss) from Operations
|
$
|
10,421
|
$
|
4,176
|
$
|
(14,902
|
)
|
$
|
(3,038
|
)
|
||||||
|
Stock-based compensation expenses
|
5,862
|
9,886
|
31,117
|
27,211
|
||||||||||||
|
Retention and other acquisition related expenses
|
2,908
|
(1,896
|
)
|
9,110
|
2,040
|
|||||||||||
|
Unusual legal costs
|
107
|
140
|
882
|
140
|
||||||||||||
|
Change in fair value of contingent consideration
|
-
|
-
|
-
|
1,541
|
||||||||||||
|
Amortization of acquired intangible assets
|
4,311
|
3,010
|
15,252
|
14,364
|
||||||||||||
|
Restructuring costs and other charges
|
-
|
-
|
1,322
|
6,895
|
||||||||||||
|
Depreciation
|
661
|
514
|
2,425
|
2,070
|
||||||||||||
|
Adjusted EBITDA
|
$
|
24,270
|
$
|
15,830
|
$
|
45,206
|
$
|
51,223
|
||||||||
|
Three months ended
|
Year ended
|
|||||||||||||||
|
December 31,
|
December 31,
|
|||||||||||||||
|
2025
|
2024
|
2025
|
2024
|
|||||||||||||
|
(Unaudited)
|
(Unaudited)
|
|||||||||||||||
|
GAAP Net Income (loss)
|
$
|
7,963
|
$
|
4,941
|
$
|
(7,933
|
)
|
$
|
12,614
|
|||||||
|
Stock-based compensation expenses
|
5,862
|
9,886
|
31,117
|
27,211
|
||||||||||||
|
Amortization of acquired intangible assets
|
4,311
|
3,010
|
15,252
|
14,364
|
||||||||||||
|
Retention and other acquisition related expenses
|
2,908
|
(1,896
|
)
|
9,110
|
2,040
|
|||||||||||
|
Unusual legal costs
|
107
|
140
|
882
|
140
|
||||||||||||
|
Change in fair value of contingent consideration
|
-
|
-
|
-
|
1,541
|
||||||||||||
|
Restructuring costs and other charges
|
-
|
-
|
1,322
|
6,895
|
||||||||||||
|
Foreign exchange losses associated with ASC-842
|
693
|
316
|
2,651
|
405
|
||||||||||||
|
Revaluation of acquisition related contingent consideration
|
227
|
-
|
587
|
-
|
||||||||||||
|
Taxes on the above items
|
(645
|
)
|
112
|
(1,703
|
)
|
(857
|
)
|
|||||||||
|
Non-GAAP Net Income
|
$
|
21,426
|
$
|
16,509
|
$
|
51,285
|
$
|
64,353
|
||||||||
|
Non-GAAP diluted earnings per share
|
$
|
0.49
|
$
|
0.33
|
$
|
1.13
|
$
|
1.27
|
||||||||
|
Shares used in computing non-GAAP diluted earnings per share
|
43,994,112
|
49,458,861
|
45,252,181
|
50,576,619
|
||||||||||||
|
Three months ended
|
Year ended
|
|||||||||||||||
|
December 31,
|
December 31,
|
|||||||||||||||
|
2025
|
2024
|
2025
|
2024
|
|||||||||||||
|
(Unaudited)
|
(Unaudited)
|
|||||||||||||||
|
Net cash provided by operating activities
|
$
|
21,801
|
$
|
4,338
|
$
|
41,927
|
$
|
6,939
|
||||||||
|
Purchases of property and equipment, net of sales
|
(333
|
)
|
(1,359
|
)
|
(3,758
|
)
|
(6,826
|
)
|
||||||||
|
Capitalized software development costs
|
(744
|
)
|
-
|
(1,942
|
)
|
-
|
||||||||||
|
Free cash flow
|
$
|
20,724
|
$
|
2,979
|
$
|
36,227
|
$
|
113
|
||||||||
|
Purchase of property and equipment related to our new corporate headquarter office
|
-
|
1,342
|
2,625
|
5,665
|
||||||||||||
|
Portion of the cash payment of contingent consideration in
excess of the acquisition date fair value
|
-
|
-
|
-
|
10,824
|
||||||||||||
|
Retention payment related to acquisitions
|
-
|
-
|
1,300
|
5
|
-
|
|||||||||||
|
Adjusted free cash flow
|
$
|
20,724
|
$
|
4,321
|
$
|
40,152
|
$
|
16,602
|
||||||||
|
Low
|
High
|
|||||||
|
Revenue
|
$
|
460,000
|
$
|
490,000
|
||||
|
Traffic acquisition costs and media buy
|
245,000
|
255,000
|
||||||
|
Contribution ex-TAC
|
$
|
215 ,000
|
$
|
235,000
|
||||