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Performance Food Group (NYSE: PFGC) exec to sell $160K in stock

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Performance Food Group Company (PFGC) reports that officer Brent King has filed a notice of proposed sale on Form 144. King plans to sell 1,529 shares of PFGC common stock through Morgan Stanley Smith Barney LLC Executive Financial Services, with an indicated aggregate market value of $160,055.72. The notice also lists recent Rule 10b5-1 sales of PFGC common stock by King in June 2026, each showing the number of shares and dollar amounts sold.

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Proposed shares to be sold 1,529 shares Common stock listed as securities to be sold under Rule 144
Aggregate market value of proposed sale $160,055.72 Value associated with the 1,529 shares of common stock
Proposed sale date 08/15/2026 Date shown for the common stock in securities to be sold
10b5-1 sale on 06/01/2026 5,641 shares; $545,115.78 Common stock sold under 10b5-1 for Brent King
10b5-1 sale on 06/09/2026 3,322 shares; $332,200.00 Common stock sold under 10b5-1 for Brent King
10b5-1 sale on 06/10/2026 3,518 shares; $351,800.00 Common stock sold under 10b5-1 for Brent King
10b5-1 sale on 06/12/2026 6,111 shares; $641,655.00 Common stock sold under 10b5-1 for Brent King
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
10b5-1 regulatory
"10b5-1 Sales for BRENT KING 12500 West Creek Parkway Richmond VA 23238"
A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.
restricted stock award financial
"Common | 08/15/2026 | RSA | Issuer |"
A restricted stock award is company shares given to an employee or executive that cannot be sold or fully owned until certain conditions—like staying with the company for a set time or hitting performance targets—are met. Think of it as a gift that only becomes yours after you fulfill specific obligations; for investors, these awards matter because they can increase the total shares outstanding when they vest, reveal how management is being paid and motivated, and create potential selling pressure when restrictions lift.

FAQ

What insider transaction does PFGC report for Brent King in this Form 144?
The filing reports that officer Brent King plans to sell 1,529 shares of Performance Food Group Company common stock under Rule 144 through Morgan Stanley Smith Barney LLC.

How many PFGC shares is Brent King proposing to sell and what is their value?
Brent King proposes to sell 1,529 shares of Performance Food Group Company common stock with an indicated aggregate market value of $160,055.72, according to the Form 144 notice.

When is the proposed PFGC share sale by Brent King listed to occur?
The proposed sale of 1,529 PFGC shares by Brent King is listed with a date of 08/15/2026, as shown in the securities to be sold section of the Form 144.

Which broker is handling Brent King’s proposed PFGC stock sale?
The proposed sale of 1,529 shares of Performance Food Group Company common stock by Brent King is listed through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, New York.

What recent 10b5-1 plan sales of PFGC stock by Brent King are disclosed?
The filing lists 10b5-1 sales by Brent King of PFGC common stock on 06/01/2026, 06/09/2026, 06/10/2026, and 06/12/2026, each showing specific share counts and total dollar amounts for those transactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR