Performance Food Group (NYSE: PFGC) CIO logs 11,888-share 10b5-1 sale
Rhea-AI Filing Summary
Performance Food Group Co (PFGC) reported that Executive Vice President and Chief Information Officer Donald S. Bulmer sold an aggregate of 11,888 shares of common stock in three open-market transactions on August 24–25, 2026, at weighted per-share prices around $105–$106. The filing states these sales were effected pursuant to a Rule 10b5-1 trading plan established on February 20, 2026, and that some prices are reported as weighted averages across multiple trades within disclosed price ranges.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 11,888 shares
Net Sell
3 txns
Insider
Bulmer Donald S.
Role
See Remarks
Sold
11,888 shs ($1.26M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 1,353 | $105.29 | $142K |
| Sale | Common Stock F1, F2 | 5,635 | $105.53 | $595K |
| Sale | Common Stock F1, F3 | 4,900 | $106.33 | $521K |
Holdings After Transaction:
Common Stock — 52,938 shares (Direct)
Footnotes (3)
- F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 20, 2026.
- F2. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $105.00 to $105.99. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $106.01 to $106.96. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Total shares sold: 11,888 shares
Shares sold on August 24, 2026 (first transaction): 4,900 shares
Shares sold on August 24, 2026 (second transaction): 5,635 shares
+4 more
7 metrics
Total shares sold
11,888 shares
Aggregate common stock sold in three transactions on August 24–25, 2026
Shares sold on August 24, 2026 (first transaction)
4,900 shares
Common stock sale on August 24, 2026 at $106.33 per share (weighted average)
Shares sold on August 24, 2026 (second transaction)
5,635 shares
Common stock sale on August 24, 2026 at $105.53 per share (weighted average)
Shares sold on August 25, 2026
1,353 shares
Common stock sale on August 25, 2026 at $105.29 per share
Price range for weighted average $105.53 sale
$105.00–$105.99
Range of prices for multiple transactions included in weighted average on August 24, 2026
Price range for weighted average $106.33 sale
$106.01–$106.96
Range of prices for multiple transactions included in weighted average on August 24, 2026
Rule 10b5-1 plan adoption date
February 20, 2026
Date Donald S. Bulmer established the trading plan governing these sales
Key Terms
Rule 10b5-1 trading plan, weighted average price, beneficially owned
3 terms
Rule 10b5-1 trading plan regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price of all shares sold."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficially owned financial
"shares beneficially owned following the transaction"
Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.
FAQ
What insider transactions did PFGC report for Donald S. Bulmer in this Form 4?
The Form 4 reports that Donald S. Bulmer sold a total of 11,888 shares of Performance Food Group Co common stock in three open-market transactions on August 24–25, 2026 at weighted average prices around $105–$106 per share.
What were the reported sale prices for Donald S. Bulmer’s PFGC stock transactions?
The reported weighted average sale prices were $106.33 and $105.53 per share for sales on August 24, 2026, and $105.29 per share for the sale on August 25, 2026. Footnotes state that actual trade prices ranged between $105.00–$105.99 and $106.01–$106.96.
Were Donald S. Bulmer’s PFGC stock sales under a Rule 10b5-1 trading plan?
Yes. A footnote states that the sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by Donald S. Bulmer on February 20, 2026, and the filing’s Rule 10b5-1 checkbox is marked true.
AI-generated analysis. How Rhea-AI works. Not financial advice.