George Holm of Performance Food Group (NYSE: PFGC) exercises 33,000 options and sells 33,000 shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Performance Food Group Co director and officer George L. Holm exercised stock options and sold shares in a planned transaction. On July 1, 2026, he exercised options for 33,000 shares of common stock at $26.57 per share and sold 33,000 shares in open-market trades at weighted average prices of $110.89, $112.02 and $112.62, each executed in multiple transactions. The sales were made under a Rule 10b5-1 trading plan established on February 19, 2026. Following these transactions, Holm directly holds 1,654,552 shares of common stock and 62,131 options (right to buy).
Positive
- None.
Negative
- None.
Insights
Holm exercised 33,000 options and sold 33,000 shares under a pre-set 10b5-1 plan, leaving a large remaining stake.
George L. Holm, a director and officer of Performance Food Group Co, exercised stock options to acquire 33,000 common shares at $26.57 per share, then sold an equal number of shares in three open-market tranches around $111–$113. This pattern reflects a classic exercise-and-sell event.
The filing notes the sales were executed pursuant to a Rule 10b5-1 trading plan dated February 19, 2026, indicating the trades were pre-arranged rather than opportunistic. After these transactions, Holm still directly owns 1,654,552 shares plus 62,131 options, so the activity represents only a portion of his disclosed holdings.
Given the pre-planned status and sizable remaining position, this Form 4 looks like routine portfolio and compensation management rather than a thesis-changing signal. Future company filings may provide additional context on any further option exercises or 10b5-1 plan activity.
Insider Trade Summary 10b5-1
Net Seller: 33,000 shares ($3,706,031)
Net Sell
5 txns
Insider
HOLM GEORGE L
Role
See Remarks
Sold
33,000 shs ($3.71M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options (Right to Buy) | 33,000 | $0.00 | -- |
| Exercise | Common Stock | 33,000 | $26.57 | $877K |
| Sale | Common Stock | 1,800 | $110.89 | $200K |
| Sale | Common Stock | 12,192 | $112.02 | $1.37M |
| Sale | Common Stock | 19,008 | $112.62 | $2.14M |
Holdings After Transaction:
Options (Right to Buy) — 62,131 shares (Direct, null);
Common Stock — 1,654,552 shares (Direct, null)
Footnotes (1)
- The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 19, 2026. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $110.33 to $111.21. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $111.33 to $112.32. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price of all shares sold. The shares were sold in multiple transactions at prices ranging in price from $112.34 to $113.02. The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. An option that is fully vested.
Key Figures
Shares sold: 33,000 shares
Sale prices: $112.62, $112.02, $110.89/share
Options exercised: 33,000 shares at $26.57/share
+3 more
6 metrics
Shares sold
33,000 shares
Total common stock sold on July 1, 2026
Sale prices
$112.62, $112.02, $110.89/share
Weighted average prices for three sale tranches
Options exercised
33,000 shares at $26.57/share
Common stock acquired via option exercise
Shares held after
1,654,552 shares
Direct common stock ownership post-transaction
Options held after
62,131 options
Options (Right to Buy) remaining after exercise
Net share change
33,000 shares
Net-sell shares per transaction summary
Key Terms
Rule 10b5-1 trading plan, weighted average price, Options (Right to Buy), derivative security, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price of all shares sold"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Options (Right to Buy) financial
"security_title": "Options (Right to Buy)""
derivative security financial
"transaction_code_description": "Exercise or conversion of derivative security""
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did George L. Holm report for Performance Food Group Co (PFGC)?
George L. Holm reported exercising options for 33,000 Performance Food Group Co shares and selling 33,000 shares in open-market transactions. The trades occurred on July 1, 2026, and were executed at weighted average prices around $111–$113 per share, according to the Form 4.
Did George L. Holm’s Performance Food Group Co trades occur under a Rule 10b5-1 plan?
Yes. The Form 4 states the sale was effected under a Rule 10b5-1 trading plan established on February 19, 2026. Such plans pre-schedule trades, indicating these transactions were arranged in advance rather than timed discretionarily around short-term company developments.
What stock options did George L. Holm exercise in this Performance Food Group Co filing?
Holm exercised options covering 33,000 shares of PFGC common stock at an exercise price of $26.57 per share. The related derivative entry shows these were options (right to buy) that were fully vested, with an original expiration date of August 9, 2026.