Rule 10b5-1 sale by Performance Food (PFGC) executive disclosed
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Performance Food Group Co officer A. Brent King reported an open-market sale of company stock. On June 12, 2026, he sold 6,111 shares of common stock at $105.00 per share in a transaction classified as an open-market sale. The filing notes that this sale was effected under a pre-established Rule 10b5-1 trading plan dated February 20, 2026, indicating it was pre-scheduled rather than opportunistic. Following the transaction, King directly holds 44,260 shares of Performance Food Group common stock.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 6,111 shares ($641,655)
Net Sell
1 txn
Insider
KING A BRENT
Role
See Remarks
Sold
6,111 shs ($642K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 6,111 | $105.00 | $642K |
Holdings After Transaction:
Common Stock — 44,260 shares (Direct, null)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 6,111 shares
Sale price: $105.00 per share
Shares owned after sale: 44,260 shares
+2 more
5 metrics
Shares sold
6,111 shares
Open-market sale of common stock on June 12, 2026
Sale price
$105.00 per share
Price for the 6,111-share sale on June 12, 2026
Shares owned after sale
44,260 shares
Direct common stock holdings following the transaction
Transaction code
S (sale)
Non-derivative open-market sale of common stock
Plan reference date
February 20, 2026
Date Rule 10b5-1 trading plan was established
Key Terms
Form 4, Rule 10b5-1 trading plan, open-market sale, non-derivative, +1 more
5 terms
Form 4 regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
Rule 10b5-1 trading plan regulatory
"was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action": "open-market sale","transaction_code_description":"Sale in open market"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
non-derivative financial
""transaction_type": "non-derivative","transaction_shares": "6111.0000""
common stock financial
""security_title": "Common Stock","transaction_date": "2026-06-12T00:00:00.000Z""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
FAQ
What insider transaction did Performance Food Group (PFGC) report for A. Brent King?
Performance Food Group reported that officer A. Brent King sold 6,111 shares of common stock. The transaction occurred on June 12, 2026, as an open-market sale at $105.00 per share, and was disclosed on a Form 4 insider trading report.
Was the Performance Food Group (PFGC) insider sale made under a Rule 10b5-1 plan?
Yes. The Form 4 footnote states the sale was effected under a Rule 10b5-1 trading plan. That plan was established by A. Brent King on February 20, 2026, indicating the June 12, 2026 sale was pre-scheduled rather than timed discretionarily.
What type of transaction did the Performance Food Group (PFGC) Form 4 disclose?
The Form 4 discloses an open-market sale of common stock by officer A. Brent King. It records a sale of 6,111 shares at $105.00 per share, coded as a non-derivative transaction with direct ownership reported after the trade.