PHR Insider Notice: 18,573 Shares Scheduled for Sale on NYSE
Rhea-AI Filing Summary
Phreesia, Inc. (PHR) filed a Form 144 notifying a proposed sale of 18,573 common shares valued at $564,055.11, with an approximate sale date of 08/25/2025 on the NYSE through Fidelity Brokerage Services LLC. The filing lists the shares being sold as previously acquired through restricted stock vesting between Jan 15, 2022 and Jan 15, 2023, with individual vesting lots totaling 18,573 shares. The filer also reported a recent sale on 07/17/2025 of 640 shares for $1,206.91. The notice includes the standard representation that the seller is not aware of undisclosed material adverse information.
Positive
- Transaction transparency: The filing provides explicit lot-level acquisition dates and amounts for all 18,573 vested shares to be sold.
- Use of brokered market sale: Planned execution through Fidelity Brokerage Services on the NYSE indicates orderly, regulated disposition.
Negative
- Insider selling: A planned sale of 18,573 shares valued at $564,055.11 may be interpreted by some investors as insider liquidity rather than confidence in near-term share appreciation.
- No 10b5-1 plan date disclosed: The filing does not state a trading-plan adoption date, so the sale lacks an explicit pre-committed plan disclosure in this notice.
Insights
TL;DR: Routine insider notice for a planned sale of vested restricted shares worth about $564k; limited immediate informational impact.
The filing is a standard Rule 144 notice documenting an intended sale of 18,573 common shares acquired via restricted stock vesting across 2022–2023. The sale is scheduled through a broker on the NYSE and follows a small sale of 640 shares earlier in July 2025. This is a compliance disclosure rather than an operational update and does not itself provide new financial performance data. Investors should view this as an insider liquidity event based on prior compensation grants, not a change in corporate guidance or capital structure.
TL;DR: Compliance-focused filing showing insider exercising liquidity on vested equity; governance implications are routine.
The notice indicates the seller is disposing of shares originating from compensation (restricted stock vesting), with specific grant dates and lot sizes disclosed. The signature block includes the required representation about material nonpublic information. From a governance perspective, this is consistent with expected post-vesting sales and documented trading through a broker. The filing contains no statements of a 10b5-1 plan adoption date, so there is no explicit trading-plan protection disclosed here.