Phreesia (NYSE: PHR) counsel sells 14,483 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Phreesia, Inc. General Counsel & Secretary Allison C. Hoffman reported insider transactions in the company’s common stock. On April 10, she completed an open-market sale of 14,483 shares at $8.07 per share, and continued to hold 163,485 shares afterward.
On April 9, 15,161 shares were withheld by Phreesia at $9.15 per share to cover tax obligations tied to restricted stock unit settlement, which the company states was not a sale by Hoffman. The filing notes the sale was made under a Rule 10b5-1 trading plan adopted on December 19, 2025.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 14,483 shares ($116,878)
Net Sell
2 txns
Insider
Hoffman Allison C
Role
General Counsel & Secretary
Sold
14,483 shs ($117K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 14,483 | $8.07 | $117K |
| Tax Withholding | Common Stock | 15,161 | $9.15 | $139K |
Holdings After Transaction:
Common Stock — 163,485 shares (Direct)
Footnotes (1)
- Represents shares withheld by the Issuer to satisfy tax withholding obligations in connection with the settlement of restricted stock units and does not represent a sale by the Reporting Person. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 19, 2025.
Key Figures
Open-market sale: 14,483 shares at $8.07
Tax withholding shares: 15,161 shares at $9.15
Shares held after sale: 163,485 shares
3 metrics
Open-market sale
14,483 shares at $8.07
Common Stock sale on April 10, 2026
Tax withholding shares
15,161 shares at $9.15
Shares withheld for RSU tax obligations on April 9, 2026
Shares held after sale
163,485 shares
Direct ownership after April 10, 2026 transaction
Key Terms
Rule 10b5-1 trading plan, restricted stock units, tax withholding obligations
3 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 19, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units financial
"in connection with the settlement of restricted stock units and does not represent a sale by the Reporting Person."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
tax withholding obligations financial
"Represents shares withheld by the Issuer to satisfy tax withholding obligations in connection with the settlement of restricted stock units"
FAQ
What insider transactions did Phreesia (PHR) report for Allison C. Hoffman?
Allison C. Hoffman reported two transactions in Phreesia common stock. She sold 14,483 shares at $8.07 per share and had 15,161 shares withheld by the company to cover tax obligations on restricted stock units.
Was the Phreesia (PHR) insider sale by Allison C. Hoffman part of a 10b5-1 plan?
Yes. The filing states the open-market sale was executed under a Rule 10b5-1 trading plan adopted by Allison C. Hoffman on December 19, 2025. Such pre-arranged plans are designed to systematize selling independent of day-to-day market conditions.
What prices were involved in Allison C. Hoffman’s recent Phreesia (PHR) transactions?
The open-market sale of 14,483 shares was executed at $8.07 per share. The separate tax-withholding transaction for 15,161 shares used a price of $9.15 per share, as reflected in the Form 4 transaction details.