STOCK TITAN

[Form 4] Phreesia, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Phreesia, Inc. insider Evan Roberts sold 48,547 shares under a pre-established Rule 10b5-1 plan. The Form 4 shows sales executed on 08/27/2025 (45,147 shares at a weighted-average price of $32.0199) and 08/28/2025 (3,400 shares at a weighted-average price of $32.4616). Following these transactions Roberts' reported beneficial ownership decreased from 727,768 to 724,368 shares. The filing was signed on behalf of Roberts by Allison Hoffman under power of attorney and discloses that the trades were effected pursuant to a 10b5-1 plan adopted April 15, 2025.

L'insider di Phreesia, Inc., Evan Roberts, ha venduto 48.547 azioni nell'ambito di un piano predefinito ai sensi della Rule 10b5-1. Il Form 4 riporta vendite eseguite il 27/08/2025 (45.147 azioni a prezzo medio ponderato di $32,0199) e il 28/08/2025 (3.400 azioni a prezzo medio ponderato di $32,4616). Dopo queste operazioni, la partecipazione utile segnalata da Roberts è scesa da 727.768 a 724.368 azioni. Il documento è stato firmato per conto di Roberts da Allison Hoffman con procura e indica che le negoziazioni sono state effettuate in base a un piano 10b5-1 adottato il 15 aprile 2025.

El insider de Phreesia, Inc., Evan Roberts, vendió 48.547 acciones bajo un plan preestablecido conforme a la regla 10b5-1. El Formulario 4 muestra ventas ejecutadas el 27/08/2025 (45.147 acciones a un precio medio ponderado de $32,0199) y el 28/08/2025 (3.400 acciones a un precio medio ponderado de $32,4616). Tras estas transacciones, la propiedad beneficiaria reportada por Roberts disminuyó de 727.768 a 724.368 acciones. El documento fue firmado en nombre de Roberts por Allison Hoffman mediante poder y declara que las operaciones se realizaron conforme a un plan 10b5-1 adoptado el 15 de abril de 2025.

Phreesia, Inc.의 내부자 Evan Roberts가 사전 설정된 Rule 10b5-1 계획에 따라 48,547주를 매도했습니다. Form 4에는 2025-08-27에 실행된 매도(45,147주, 가중평균 가격 $32.0199)와 2025-08-28에 실행된 매도(3,400주, 가중평균 가격 $32.4616)가 기재되어 있습니다. 이 거래들로 Roberts의 보고상 유익 소유지분은 727,768주에서 724,368주로 감소했습니다. 해당 서류는 Allison Hoffman이 Roberts를 대리해 위임장으로 서명했으며, 거래는 2025년 4월 15일 채택된 10b5-1 계획에 따라 이루어졌다고 밝히고 있습니다.

L'initié de Phreesia, Inc., Evan Roberts, a vendu 48 547 actions dans le cadre d'un plan préétabli au titre de la Rule 10b5-1. Le formulaire 4 indique des ventes exécutées le 27/08/2025 (45 147 actions à un prix moyen pondéré de 32,0199 $) et le 28/08/2025 (3 400 actions à un prix moyen pondéré de 32,4616 $). À la suite de ces opérations, la participation bénéficiaire déclarée de Roberts est passée de 727 768 à 724 368 actions. Le dossier a été signé pour Roberts par Allison Hoffman en vertu d'une procuration et précise que les transactions ont été effectuées conformément à un plan 10b5-1 adopté le 15 avril 2025.

Der Insider von Phreesia, Inc., Evan Roberts, verkaufte 48.547 Aktien im Rahmen eines vorab festgelegten Rule-10b5-1-Plans. Das Formblatt 4 zeigt Verkäufe am 27.08.2025 (45.147 Aktien zu einem gewichteten Durchschnittspreis von $32,0199) und am 28.08.2025 (3.400 Aktien zu einem gewichteten Durchschnittspreis von $32,4616). Nach diesen Transaktionen verringerte sich Roberts' gemeldeter wirtschaftlicher Besitz von 727.768 auf 724.368 Aktien. Die Einreichung wurde im Namen von Roberts von Allison Hoffman per Vollmacht unterzeichnet und gibt an, dass die Trades gemäß einem am 15. April 2025 angenommenen 10b5-1-Plan erfolgt sind.

Positive
  • Trades executed under a Rule 10b5-1 plan, indicating pre-established trading instructions and reduced appearance of opportunistic timing
  • Filing includes weighted-average prices and offer to provide per-trade details, supporting transparency
Negative
  • Insider disposed of 48,547 shares (45,147 on 08/27/2025 and 3,400 on 08/28/2025), reducing reported beneficial ownership
  • Significant insider selling could be interpreted by some market participants as a liquidity or diversification action

Insights

TL;DR: Insider sold 48,547 shares via a Rule 10b5-1 plan, modestly reducing reported holdings.

The sales occurred over two dates at weighted-average prices of $32.0199 and $32.4616. Because the transactions were made pursuant to a 10b5-1 trading plan adopted April 15, 2025, they reflect pre-authorized dispositions rather than ad hoc sales tied to recent non-public developments. The reported post-sale beneficial ownership is 724,368 shares, down from 727,768 prior to the first sale. For investors, this is a routine disclosed insider liquidity event with limited immediate informational content on company fundamentals.

TL;DR: Use of a 10b5-1 plan and POA indicates procedural compliance with insider trading rules.

The filing explicitly states the trades were executed under a Rule 10b5-1 plan, which helps establish an affirmative defense under Rule 10b5-1(c). The filing is properly executed by power of attorney and includes footnotes disclosing the price ranges and willingness to provide transaction-level details. This presentation aligns with standard disclosure practices for director/officer sales and supports transparency in governance processes.

L'insider di Phreesia, Inc., Evan Roberts, ha venduto 48.547 azioni nell'ambito di un piano predefinito ai sensi della Rule 10b5-1. Il Form 4 riporta vendite eseguite il 27/08/2025 (45.147 azioni a prezzo medio ponderato di $32,0199) e il 28/08/2025 (3.400 azioni a prezzo medio ponderato di $32,4616). Dopo queste operazioni, la partecipazione utile segnalata da Roberts è scesa da 727.768 a 724.368 azioni. Il documento è stato firmato per conto di Roberts da Allison Hoffman con procura e indica che le negoziazioni sono state effettuate in base a un piano 10b5-1 adottato il 15 aprile 2025.

El insider de Phreesia, Inc., Evan Roberts, vendió 48.547 acciones bajo un plan preestablecido conforme a la regla 10b5-1. El Formulario 4 muestra ventas ejecutadas el 27/08/2025 (45.147 acciones a un precio medio ponderado de $32,0199) y el 28/08/2025 (3.400 acciones a un precio medio ponderado de $32,4616). Tras estas transacciones, la propiedad beneficiaria reportada por Roberts disminuyó de 727.768 a 724.368 acciones. El documento fue firmado en nombre de Roberts por Allison Hoffman mediante poder y declara que las operaciones se realizaron conforme a un plan 10b5-1 adoptado el 15 de abril de 2025.

Phreesia, Inc.의 내부자 Evan Roberts가 사전 설정된 Rule 10b5-1 계획에 따라 48,547주를 매도했습니다. Form 4에는 2025-08-27에 실행된 매도(45,147주, 가중평균 가격 $32.0199)와 2025-08-28에 실행된 매도(3,400주, 가중평균 가격 $32.4616)가 기재되어 있습니다. 이 거래들로 Roberts의 보고상 유익 소유지분은 727,768주에서 724,368주로 감소했습니다. 해당 서류는 Allison Hoffman이 Roberts를 대리해 위임장으로 서명했으며, 거래는 2025년 4월 15일 채택된 10b5-1 계획에 따라 이루어졌다고 밝히고 있습니다.

L'initié de Phreesia, Inc., Evan Roberts, a vendu 48 547 actions dans le cadre d'un plan préétabli au titre de la Rule 10b5-1. Le formulaire 4 indique des ventes exécutées le 27/08/2025 (45 147 actions à un prix moyen pondéré de 32,0199 $) et le 28/08/2025 (3 400 actions à un prix moyen pondéré de 32,4616 $). À la suite de ces opérations, la participation bénéficiaire déclarée de Roberts est passée de 727 768 à 724 368 actions. Le dossier a été signé pour Roberts par Allison Hoffman en vertu d'une procuration et précise que les transactions ont été effectuées conformément à un plan 10b5-1 adopté le 15 avril 2025.

Der Insider von Phreesia, Inc., Evan Roberts, verkaufte 48.547 Aktien im Rahmen eines vorab festgelegten Rule-10b5-1-Plans. Das Formblatt 4 zeigt Verkäufe am 27.08.2025 (45.147 Aktien zu einem gewichteten Durchschnittspreis von $32,0199) und am 28.08.2025 (3.400 Aktien zu einem gewichteten Durchschnittspreis von $32,4616). Nach diesen Transaktionen verringerte sich Roberts' gemeldeter wirtschaftlicher Besitz von 727.768 auf 724.368 Aktien. Die Einreichung wurde im Namen von Roberts von Allison Hoffman per Vollmacht unterzeichnet und gibt an, dass die Trades gemäß einem am 15. April 2025 angenommenen 10b5-1-Plan erfolgt sind.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Roberts Evan

(Last) (First) (Middle)
C/O PHREESIA, INC.
1521 CONCORD PIKE, SUITE 301 PMB 221

(Street)
WILMINGTON DE 19803

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Phreesia, Inc. [ PHR ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President, Provider Solutions
3. Date of Earliest Transaction (Month/Day/Year)
08/27/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/27/2025 S(1) 45,147 D $32.0199(2) 727,768 D
Common Stock 08/28/2025 S(1) 3,400 D $32.4616(3) 724,368 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on April 15, 2025.
2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.00 to $32.11 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or to the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.00 to $32.74 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or to the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Allison Hoffman by Power of Attorney for Evan Roberts 08/29/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Phreesia (PHR) insider Evan Roberts report on Form 4?

Evan Roberts reported sales of 45,147 shares on 08/27/2025 and 3,400 shares on 08/28/2025, executed under a Rule 10b5-1 plan.

How many shares does Evan Roberts own after these transactions?

Roberts reported beneficial ownership of 724,368 shares following the reported transactions.

Were the sales pre-planned or ad hoc for PHR insider trades?

The Form 4 states the trades were effected pursuant to a 10b5-1 plan adopted April 15, 2025, indicating pre-planned dispositions.

What prices were the Phreesia shares sold at by the insider?

Weighted-average prices: $32.0199 for the 08/27/2025 sales (range $32.00–$32.11) and $32.4616 for the 08/28/2025 sales (range $32.00–$32.74).

Who signed the Form 4 filing for Evan Roberts?

The form was signed by Allison Hoffman by power of attorney for Evan Roberts on 08/29/2025.
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