Phreesia (NYSE: PHR) director sells 536 shares in pre-set 10b5-1 trade
Rhea-AI Filing Summary
Phreesia, Inc. director Lisa Egbuonu-Davis reported an open-market sale of 536 shares of Common Stock on July 14, 2026 at $10.70 per share. The trade was executed under a Rule 10b5-1 trading plan adopted on December 16, 2025, and she now holds 37,780 shares directly.
Positive
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Negative
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Insider Trade Summary 10b5-1
Net Seller: 536 shares ($5,735)
Net Sell
1 txn
Insider
Egbuonu-Davis Lisa
Role
Director
Sold
536 shs ($6K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 536 | $10.70 | $6K |
Holdings After Transaction:
Common Stock — 37,780 shares (Direct)
Footnotes (1)
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Key Figures
Shares sold: 536 shares
Sale price: $10.70 per share
Shares held after transaction: 37,780 shares
+2 more
5 metrics
Shares sold
536 shares
Common Stock open-market sale on July 14, 2026
Sale price
$10.70 per share
Price for Common Stock sold on July 14, 2026
Shares held after transaction
37,780 shares
Direct ownership following July 14, 2026 sale
Net buy/sell shares
-536 shares
Net insider trading activity reported in this Form 4
Sell transactions count
1
Number of sale transactions reported for July 14, 2026
Key Terms
Rule 10b5-1 trading plan, open-market sale, Common Stock
3 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"The transaction is described as an open-market sale of Common Stock."
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
"The security_title for the transaction is listed as Common Stock."
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did Phreesia (PHR) report in this Form 4?
Phreesia reported that director Lisa Egbuonu-Davis completed an open-market sale of 536 shares of its Common Stock on July 14, 2026. The transaction was carried out under a pre-established Rule 10b5-1 trading plan adopted in December 2025.
Was the Phreesia (PHR) insider sale made under a Rule 10b5-1 trading plan?
Yes. The Form 4 states the transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by Lisa Egbuonu-Davis on December 16, 2025. Such plans pre-schedule trades, helping separate trading decisions from later market conditions.
What type of security was involved in the Phreesia (PHR) insider transaction?
The transaction involved Common Stock of Phreesia, Inc. Lisa Egbuonu-Davis sold 536 shares in an open-market sale at $10.70 per share, as reflected in the non-derivative securities table of the Form 4.