Pinterest (NYSE: PINS) insider converts Class B and sells shares under plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
PINTEREST, INC. director and major shareholder Benjamin Silbermann reported pre-planned sales of Class A Common Stock by the Benjamin and Divya Silbermann Family Trust. On June 2 and June 3, the trust converted and sold a total of 93,750 Class A shares in open-market transactions at weighted average prices around $20 per share, under a Rule 10b5-1 trading plan adopted by the reporting person.
The sales were matched by conversions of an equal number of Class B shares into Class A shares in connection with the transactions. After these trades, entities associated with Silbermann still hold tens of millions of shares of Class B Common Stock and over one million Class A–underlying shares disclosed in this filing, indicating these were partial, routine liquidity transactions rather than an exit.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 93,750 shares ($1,911,530)
Net Sell
9 txns
Insider
Silbermann Benjamin
Role
null
Sold
93,750 shs ($1.91M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 46,875 | $20.2812 | $951K |
| Conversion | Class A Common Stock | 46,875 | $0.00 | -- |
| Sale | Class A Common Stock | 46,875 | $20.2812 | $951K |
| Conversion | Class B Common Stock | 46,875 | $20.4981 | $961K |
| Conversion | Class A Common Stock | 46,875 | $0.00 | -- |
| Sale | Class A Common Stock | 46,875 | $20.4981 | $961K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 35,643,138 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 46,875 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 1,174,715 shares (Direct, null);
Class A Common Stock — 13,996 shares (Direct, null)
Footnotes (1)
- Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $20.36 to $20.88 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $20.11 to $20.54 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Represents previously reported RSUs that are subject to vesting requirements. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Total shares sold: 93,750 shares
June 2 sale price range: $20.11–$20.54 per share
June 3 sale price range: $20.36–$20.88 per share
+4 more
7 metrics
Total shares sold
93,750 shares
Class A Common Stock sold in open-market transactions on June 2–3, 2026
June 2 sale price range
$20.11–$20.54 per share
Weighted average price footnote for June 2, 2026 Class A sales
June 3 sale price range
$20.36–$20.88 per share
Weighted average price footnote for June 3, 2026 Class A sales
Shares sold each day
46,875 shares
Class A Common Stock sold on each of June 2 and June 3, 2026
Trust Class B holdings
35,643,138 shares
Class B Common Stock indirectly held after June 3, 2026 conversion
Direct Class B underlying
1,174,715 shares
Class A–underlying shares from direct Class B holdings with $0.0000 exercise price
Indirect Class B underlying
8,762,530 shares
Class A–underlying shares from indirect Class B holdings via SFTC, LLC
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, weighted average sale price, RSUs, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"Represents the conversion of shares of Class B Common Stock into Class A Common Stock in connection with the sale of such shares"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging"
RSUs financial
"Represents previously reported RSUs that are subject to vesting requirements"
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
beneficial ownership regulatory
"Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
What insider transactions did PINS director Benjamin Silbermann report?
Benjamin Silbermann reported his family trust sold 93,750 Pinterest Class A shares in open-market trades. The sales were tied to conversions of an equal number of Class B shares and executed under a Rule 10b5-1 trading plan adopted on February 27, 2026.
Does Benjamin Silbermann still hold a large Pinterest (PINS) stake after these sales?
Yes. After the reported trades, entities associated with Benjamin Silbermann still hold tens of millions of Pinterest Class B shares plus over one million Class A–underlying shares. The 93,750 shares sold represent only a small portion of the total holdings disclosed.
What does the Pinterest Form 4 say about SFTC, LLC’s holdings?
The filing shows SFTC, LLC holds 8,762,530 shares of Pinterest Class B Common Stock, convertible into the same number of Class A shares. Silbermann disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest through family members’ trust interests.