Pinterest director Silbermann sells 93,750 shares
Rhea-AI Filing Summary
Benjamin Silbermann, a director and more than 10% owner of Pinterest, indirectly converted Class B into Class A shares held by the Benjamin and Divya Silbermann Family Trust and completed a net sale of 93,750 Class A shares on July 21–22, 2026 at weighted average prices around $22.54–$22.57. All sales were effected under a Rule 10b5-1 trading plan adopted on February 27, 2026. Reported positions include Class B shares held by SFTC, LLC convertible into 8,762,530 Class A shares, for which he disclaims beneficial ownership except for any pecuniary interest, and direct Class B holdings convertible into 1,174,715 Class A shares.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
9 txns
Insider
Silbermann Benjamin
Role
Director, 10% Owner
Sold
93,750 shs ($2.11M)
Approx. gross sale proceeds
$2.11M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F4 | 46,875 | $22.5654 | $1.06M |
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F3 | 46,875 | $22.5371 | $1.06M |
| holding | Class B Common Stock F7, F8 | -- | -- | -- |
| holding | Class B Common Stock F7 | -- | -- | -- |
| holding | Class A Common Stock F5 | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 34,986,888 contracts (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 0 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 8,762,530 contracts (Indirect, SFTC, LLC);
Class B Common Stock — 1,174,715 contracts (Direct);
Class A Common Stock — 13,996 shares (Direct)
Footnotes (8)
- F1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.
- F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $22.3000 to $22.8300 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $22.3300 to $22.8100 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. Represents previously reported RSUs that are subject to vesting requirements.
- F6. Each share of Class B common stock, par value $0.00001 (Class B Common Stock) is convertible at any time at the option of the holder into one share of the Company's Class A common stock, par value $0.00001 (Class A Common Stock). Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer.
- F7. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.
- F8. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Shares sold 21 Jul 2026: 46,875 shares
Shares sold 22 Jul 2026: 46,875 shares
Total shares sold: 93,750 shares
+4 more
7 metrics
Shares sold 21 Jul 2026
46,875 shares
Class A Common Stock sold indirectly via family trust at $22.5371 per share
Shares sold 22 Jul 2026
46,875 shares
Class A Common Stock sold indirectly via family trust at $22.5654 per share
Total shares sold
93,750 shares
Net shares sold across both reported sale transactions
Indirect underlying Class A via SFTC, LLC
8,762,530 shares
Underlying Class A shares from Class B holdings reported as indirectly held by SFTC, LLC
Direct underlying Class A from Class B
1,174,715 shares
Underlying Class A shares from Class B holdings reported as directly held
RSUs subject to vesting
13,996 units
Previously reported RSUs represented by direct Class A holding entry
Rule 10b5-1 plan adoption date
February 27, 2026
Date the reporting person adopted the trading plan used for these sales
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, weighted average sale price, RSUs, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"sales were effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"Represents the conversion of shares of Class B Common Stock into Class A"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price"
RSUs financial
"Represents previously reported RSUs that are subject to vesting requirements"
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
beneficial ownership regulatory
"Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Was Benjamin Silbermann’s PINS stock sale under a Rule 10b5-1 trading plan?
Yes. Footnotes state the sales were effected under a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026. Such plans prearrange trades, reducing the informational value of the transactions’ specific timing.
What Pinterest (PINS) holdings does Benjamin Silbermann report after these transactions?
Reported positions include Class B shares held by SFTC, LLC convertible into 8,762,530 Class A shares, for which Silbermann disclaims beneficial ownership except for any pecuniary interest, direct Class B holdings convertible into 1,174,715 Class A shares, and 13,996 RSUs subject to vesting.
What is Benjamin Silbermann’s role and status at Pinterest (PINS) in this filing?
The reporting person is identified as a director and more than 10% owner of Pinterest, Inc. Transactions are reported as indirect through the Benjamin and Divya Silbermann Family Trust, with additional indirect holdings through SFTC, LLC and direct holdings in Class B and Class A shares.
AI-generated analysis. How Rhea-AI works. Not financial advice.
