Pinterest (NYSE: PINS) CFO trades 59,096 shares via 10b5-1 plan
Rhea-AI Filing Summary
Pinterest, Inc. reported that Chief Financial Officer Julia Brau Donnelly sold 59,096 shares of Class A Common Stock on August 7, 2026 at a weighted average price of $23.4824 per share, in multiple trades between $23.23 and $23.76, pursuant to a Rule 10b5-1 trading plan adopted on May 7, 2026. Following these sales, she directly holds 817,409 shares, including restricted stock units subject to vesting requirements.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 59,096 shares
Net Sell
1 txn
Insider
Brau Donnelly Julia
Role
Chief Financial Officer
Sold
59,096 shs ($1.39M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F2, F3 | 59,096 | $23.4824 | $1.39M |
Holdings After Transaction:
Class A Common Stock — 817,409 shares (Direct)
Footnotes (3)
- F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 7, 2026.
- F2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $23.23 to $23.76 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. Includes restricted stock units subject to vesting requirements.
Key Figures
Shares sold: 59,096 shares
Weighted average sale price: $23.4824 per share
Sale price range: $23.23–$23.76 per share
+2 more
5 metrics
Shares sold
59,096 shares
Class A Common Stock sold on 2026-08-07
Weighted average sale price
$23.4824 per share
Average price across multiple sale transactions
Sale price range
$23.23–$23.76 per share
Range of prices for the individual sale trades
Shares owned after sale
817,409 shares
Direct holdings including restricted stock units subject to vesting
Rule 10b5-1 plan adoption date
May 7, 2026
Trading plan under which the reported sales were effected
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, restricted stock units
3 terms
Rule 10b5-1 trading plan regulatory
"The sales reported ... were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
restricted stock units financial
"Includes restricted stock units subject to vesting requirements."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did Pinterest (PINS) report for its CFO?
Pinterest’s CFO, Julia Brau Donnelly, reported selling 59,096 shares of Class A Common Stock on August 7, 2026. The sale occurred at a weighted average price of $23.4824 per share in multiple transactions executed under a Rule 10b5-1 trading plan.
Was the Pinterest (PINS) CFO’s sale made under a Rule 10b5-1 plan?
Yes. The company disclosed that the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Julia Brau Donnelly on May 7, 2026. Such plans pre-arrange trading parameters for insiders subject to U.S. securities regulations.
Does the Pinterest (PINS) CFO’s remaining stake include restricted stock units?
Yes. The reported 817,409 shares held after the sale include restricted stock units. These units are subject to vesting requirements, meaning some of the reported holdings will vest over time rather than being fully vested immediately.