[Form 4] PINTEREST, INC. Insider Trading Activity
Pinterest director and reported 10% owner Benjamin Silbermann executed transactions on 09/24/2025 under a Rule 10b5-1 plan that converted and sold Class B shares into Class A common stock and sold Class A shares. The Form 4 shows conversion of 83,333 Class B shares into Class A shares and a related sale of 83,333 Class A shares at a weighted average price of $34.8558. Separately, 18,750 Class B shares were converted and 18,750 Class A shares sold at a weighted average price of $34.8522. The report discloses an additional 8,414 Class A shares disposed (previously reported RSUs subject to vesting). After the reported conversions and sales, the filing shows remaining indirect beneficial ownership positions: 35,736,896 Class A shares held by the Benjamin and Divya Silbermann Family Trust and 8,762,530 Class A shares held by SFTC, LLC, with 1,174,715 Class A shares held directly by the reporting person.
Benjamin Silbermann, direttore di Pinterest e presunto possessore del 10% delle azioni, ha eseguito operazioni il 24/09/2025 tramite un piano Rule 10b5-1 che ha convertito e venduto azioni di Classe B in azioni ordinarie di Classe A e ha venduto azioni di Classe A. Il Form 4 mostra la conversione di 83,333 azioni Classe B in azioni Classe A e una vendita correlata di 83,333 azioni Classe A a un prezzo medio ponderato di $34.8558. Separatamente, sono state convertite 18,750 azioni Classe B e sono state vendute 18,750 azioni Classe A a un prezzo medio ponderato di $34.8522. Il rapporto riporta ulteriori 8,414 azioni Classe A disposse (RSU precedentemente soggette a vesting). Dopo le conversioni e le vendite riportate, la posizione di proprietà indiretta residua mostra: 35,736,896 azioni Classe A detenute dal Benjamin e Divya Silbermann Family Trust e 8,762,530 azioni Classe A detenute da SFTC, LLC, con 1,174,715 azioni Classe A detenute direttamente dalla persona che segnala.
El director de Pinterest y presunto dueño del 10% Benjamin Silbermann realizó operaciones el 24/09/2025 bajo un plan Rule 10b5-1 que convirtió y vendió acciones de Clase B en acciones comunes de Clase A y vendió acciones de Clase A. El Formulario 4 muestra la conversión de 83,333 acciones de Clase B en acciones de Clase A y una venta asociada de 83,333 acciones de Clase A a un precio medio ponderado de $34.8558. Por separado, se convirtieron 18,750 acciones de Clase B y se vendieron 18,750 acciones de Clase A a un precio medio ponderado de $34.8522. El informe divulga unas 8,414 acciones Clase A adicionales desposeídas (RSUs previamente sujetas a vesting). Tras las conversiones y ventas reportadas, la posición de propiedad indirecta restante es: 35,736,896 acciones Clase A en poder del Benjamin and Divya Silbermann Family Trust y 8,762,530 acciones Clase A en poder de SFTC, LLC, con 1,174,715 acciones Clase A en poder directo del informante.
Pinterest의 이사이자 보고된 10% 소유주인 Benjamin Silbermann은 2025년 9월 24일 Rule 10b5-1 계획에 따라 Class B 주식을 Class A 보통주로 전환하고 매도했으며 Class A 주식도 매도했습니다. Form 4에 따르면 83,333 주의 Class B가 Class A로 전환되었고 관련 매도도 83,333 주의 Class A가 가중 평균 가격 $34.8558로 이뤄졌습니다. 별도로 18,750 주의 Class B가 전환되었고 18,750 주의 Class A가 가중 평균 가격 $34.8522로 매도되었습니다. 보고서는 추가로 8,414 주의 Class A 주식 처분(이전 보상주 RSU의 가속 vesting 대상)도 공개합니다. 보고된 전환 및 매도 이후, 남은 간접 지분은 35,736,896 주의 Class A 주식은 Benjamin 및 Divya Silbermann Family Trust가 보유하고, 8,762,530 주의 Class A 주식은 SFTC, LLC가 보유하며, 보고자 본인이 직접 보유한 Class A 주식은 1,174,715 주입니다.
Benjamin Silbermann, directeur de Pinterest et présumé détenteur de 10% des actions, a effectué des transactions le 24/09/2025 dans le cadre d'un plan Rule 10b5-1 qui a converti des actions de Classe B en actions ordinaires de Classe A et vendu des actions de Classe A. Le Formulaire 4 montre la conversion de 83 333 actions de Classe B en actions de Classe A et une vente associée de 83 333 actions de Classe A à un prix moyen pondéré de $34,8558. Separément, 18 750 actions de Classe B ont été converties et 18 750 actions de Classe A ont été vendues à un prix moyen pondéré de $34,8522. Le rapport divulge également 8 414 actions de Classe A supplémentaires disposées (RSU préalablement soumises à vesting). Après les conversions et ventes rapportées, les positions de propriété indirecte restantes sont: 35 736 896 actions de Classe A détenues par le Benjamin and Divya Silbermann Family Trust et 8 762 530 actions de Classe A détenues par SFTC, LLC, avec 1 174 715 actions de Classe A détenues directement par la personne déclarant.
Pinterest-Direktor und gemeldeter 10%-Eigentümer Benjamin Silbermann führte am 24.09.2025 Transaktionen im Rahmen eines Rule-10b5-1-Plans durch, der Class B-Aktien in Class A-Stammaktien umwandelte und Class A-Aktien verkaufte. Das Formular 4 zeigt die Umwandlung von 83.333 Class-B-Aktien in Class-A-Aktien sowie einen damit verbundenen Verkauf von 83.333 Class-A-Aktien zu einem gewichteten Durchschnittspreis von $34.8558. Separat wurden 18.750 Class-B-Aktien umgewandelt und 18.750 Class-A-Aktien zu einem gewichteten Durchschnittspreis von $34.8522 verkauft. Der Bericht offenbart weitere 8.414 Class-A-Aktien, die veräußert wurden (zuvor RSUs, die Vesting unterlagen). Nach den berichteten Umwandlungen und Verkäufen verbleiben indirekte Stimmrechte: 35.736.896 Class-A-Aktien, gehalten vom Benjamin and Divya Silbermann Family Trust, und 8.762.530 Class-A-Aktien, gehalten von SFTC, LLC, wobei 1.174.715 Class-A-Aktien direkt von der meldenden Person gehalten werden.
نفذ بنجامين سيلبرمان، مدير Pinterest والمُلّقب بمالك نسبة 10%، عمليات في 2025/09/24 بموجب خطة Rule 10b5-1 التي حولت أسهم من الفئة B إلى أسهم عادية من الفئة A وباع أسهم من الفئة A. يظهر النموذج 4 تحويل 83,333 سهماً من الفئة B إلى الفئة A وبيعاً مرتبطاً بـ 83,333 سهماً من الفئة A بسعر متوسط مرجح قدره $34.8558. بشكل منفصل، تم تحويل 18,750 سهماً من الفئة B وبيع 18,750 سهماً من الفئة A بسعر متوسط مرجح قدره $34.8522. يكشف التقرير عن 8,414 سهماً إضافياً من الفئة A تم التصرف بها (RSUs التي خضعت ل vesting سابقاً). بعد التحويلات والبيع المبلغ عنها، تبقى مواقع الملكية غير المباشرة كما يلي: 35,736,896 سهماً من الفئة A مملوكة لصندوق عائلة بنجامين وDivya Silbermann Family Trust و 8,762,530 سهماً من الفئة A مملوكة لـ SFTC, LLC، مع 1,174,715 سهماً من الفئة A مملوكة مباشرة من الشخص المبلغ.
Pinterest 的董事兼据称持有10%股份的 Benjamin Silbermann 于 2025/09/24 根据 Rule 10b5-1 计划执行交易，将 Class B 股转换为并卖出 Class A 普通股，并且还卖出 Class A 股。Form 4 显示将 83,333 股 Class B 转换为 Class A 股，并相应地以加权平均价 $34.8558 出售 83,333 股 Class A。另有分别转换 18,750 股 Class B，并以加权平均价 $34.8522 出售 18,750 股 Class A。报告还披露另外 8,414 股 Class A 的处置（此前作为 RSU 的归属 vesting）。在所披露的转换和出售之后，剩余间接受益所有权为：35,736,896 股 Class A 由 Benjamin and Divya Silbermann Family Trust 持有，8,762,530 股 Class A 由 SFTC, LLC 持有，报备人直接持有的 1,174,715 股 Class A。
- Transactions were executed under a Rule 10b5-1 trading plan, which provides preplanned structure and reduces appearance of opportunistic insider timing
- Filing discloses weighted average sale prices and commits to provide detailed per-price breakdowns, enhancing transparency
- Substantial indirect holdings remain disclosed (35,736,896 and 8,762,530 Class A shares), showing continued large ownership positions
- Reported sales of 102,083 Class A shares increase public float and represent insider disposition of shares
- Some previously reported RSUs (8,414 shares) were disposed, indicating additional reduction in beneficial holdings
Insights
TL;DR: Director sold converted Class B shares under a 10b5-1 plan; sales were modest relative to large indirect holdings.
The Form 4 documents systematic conversion of Class B into Class A shares and contemporaneous sales effected under a Rule 10b5-1 trading plan adopted on December 13, 2024. Sales reported on 09/24/2025 total 102,083 Class A shares sold at weighted average prices in the low-$34 range. These transactions appear preplanned and the filing discloses substantial residual indirect ownership: tens of millions of Class A shares held by affiliated trusts and entities. From an analytical standpoint, the trades increase public float by the reported amounts but are small versus the aggregated indirect positions disclosed, suggesting limited immediate impact on control metrics.
TL;DR: Disclosure is compliant and specifies Rule 10b5-1 plan use and ownership disclaimers; trust and LLC holdings are explicitly noted.
The filing clearly states the trades were effected pursuant to a Rule 10b5-1 plan and provides weighted average sale price ranges with an undertaking to supply per-price details if requested. It includes a disclaimer regarding beneficial ownership of shares held by SFTC, LLC and explains conversion mechanics of Class B into Class A shares. The document preserves transparency around indirect ownership and potential pecuniary interests of family trusts, meeting typical SEC Form 4 disclosure expectations.
Benjamin Silbermann, direttore di Pinterest e presunto possessore del 10% delle azioni, ha eseguito operazioni il 24/09/2025 tramite un piano Rule 10b5-1 che ha convertito e venduto azioni di Classe B in azioni ordinarie di Classe A e ha venduto azioni di Classe A. Il Form 4 mostra la conversione di 83,333 azioni Classe B in azioni Classe A e una vendita correlata di 83,333 azioni Classe A a un prezzo medio ponderato di $34.8558. Separatamente, sono state convertite 18,750 azioni Classe B e sono state vendute 18,750 azioni Classe A a un prezzo medio ponderato di $34.8522. Il rapporto riporta ulteriori 8,414 azioni Classe A disposse (RSU precedentemente soggette a vesting). Dopo le conversioni e le vendite riportate, la posizione di proprietà indiretta residua mostra: 35,736,896 azioni Classe A detenute dal Benjamin e Divya Silbermann Family Trust e 8,762,530 azioni Classe A detenute da SFTC, LLC, con 1,174,715 azioni Classe A detenute direttamente dalla persona che segnala.
El director de Pinterest y presunto dueño del 10% Benjamin Silbermann realizó operaciones el 24/09/2025 bajo un plan Rule 10b5-1 que convirtió y vendió acciones de Clase B en acciones comunes de Clase A y vendió acciones de Clase A. El Formulario 4 muestra la conversión de 83,333 acciones de Clase B en acciones de Clase A y una venta asociada de 83,333 acciones de Clase A a un precio medio ponderado de $34.8558. Por separado, se convirtieron 18,750 acciones de Clase B y se vendieron 18,750 acciones de Clase A a un precio medio ponderado de $34.8522. El informe divulga unas 8,414 acciones Clase A adicionales desposeídas (RSUs previamente sujetas a vesting). Tras las conversiones y ventas reportadas, la posición de propiedad indirecta restante es: 35,736,896 acciones Clase A en poder del Benjamin and Divya Silbermann Family Trust y 8,762,530 acciones Clase A en poder de SFTC, LLC, con 1,174,715 acciones Clase A en poder directo del informante.
Pinterest의 이사이자 보고된 10% 소유주인 Benjamin Silbermann은 2025년 9월 24일 Rule 10b5-1 계획에 따라 Class B 주식을 Class A 보통주로 전환하고 매도했으며 Class A 주식도 매도했습니다. Form 4에 따르면 83,333 주의 Class B가 Class A로 전환되었고 관련 매도도 83,333 주의 Class A가 가중 평균 가격 $34.8558로 이뤄졌습니다. 별도로 18,750 주의 Class B가 전환되었고 18,750 주의 Class A가 가중 평균 가격 $34.8522로 매도되었습니다. 보고서는 추가로 8,414 주의 Class A 주식 처분(이전 보상주 RSU의 가속 vesting 대상)도 공개합니다. 보고된 전환 및 매도 이후, 남은 간접 지분은 35,736,896 주의 Class A 주식은 Benjamin 및 Divya Silbermann Family Trust가 보유하고, 8,762,530 주의 Class A 주식은 SFTC, LLC가 보유하며, 보고자 본인이 직접 보유한 Class A 주식은 1,174,715 주입니다.
Benjamin Silbermann, directeur de Pinterest et présumé détenteur de 10% des actions, a effectué des transactions le 24/09/2025 dans le cadre d'un plan Rule 10b5-1 qui a converti des actions de Classe B en actions ordinaires de Classe A et vendu des actions de Classe A. Le Formulaire 4 montre la conversion de 83 333 actions de Classe B en actions de Classe A et une vente associée de 83 333 actions de Classe A à un prix moyen pondéré de $34,8558. Separément, 18 750 actions de Classe B ont été converties et 18 750 actions de Classe A ont été vendues à un prix moyen pondéré de $34,8522. Le rapport divulge également 8 414 actions de Classe A supplémentaires disposées (RSU préalablement soumises à vesting). Après les conversions et ventes rapportées, les positions de propriété indirecte restantes sont: 35 736 896 actions de Classe A détenues par le Benjamin and Divya Silbermann Family Trust et 8 762 530 actions de Classe A détenues par SFTC, LLC, avec 1 174 715 actions de Classe A détenues directement par la personne déclarant.
Pinterest-Direktor und gemeldeter 10%-Eigentümer Benjamin Silbermann führte am 24.09.2025 Transaktionen im Rahmen eines Rule-10b5-1-Plans durch, der Class B-Aktien in Class A-Stammaktien umwandelte und Class A-Aktien verkaufte. Das Formular 4 zeigt die Umwandlung von 83.333 Class-B-Aktien in Class-A-Aktien sowie einen damit verbundenen Verkauf von 83.333 Class-A-Aktien zu einem gewichteten Durchschnittspreis von $34.8558. Separat wurden 18.750 Class-B-Aktien umgewandelt und 18.750 Class-A-Aktien zu einem gewichteten Durchschnittspreis von $34.8522 verkauft. Der Bericht offenbart weitere 8.414 Class-A-Aktien, die veräußert wurden (zuvor RSUs, die Vesting unterlagen). Nach den berichteten Umwandlungen und Verkäufen verbleiben indirekte Stimmrechte: 35.736.896 Class-A-Aktien, gehalten vom Benjamin and Divya Silbermann Family Trust, und 8.762.530 Class-A-Aktien, gehalten von SFTC, LLC, wobei 1.174.715 Class-A-Aktien direkt von der meldenden Person gehalten werden.
FAQ
What did Benjamin Silbermann report in the Form 4 for PINS?
Were the sales part of a Rule 10b5-1 plan?
What prices were the shares sold for?
How many shares remain beneficially owned after the transactions?
Does the filing explain the nature of indirect ownership?
