Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV

Key Terms

connected TV (CTV) technical

Connected TV (CTV) is a television set that uses an internet connection to stream video apps and services instead of or alongside traditional broadcast or cable signals. For investors it matters because CTV shifts where viewers spend time and how ads are bought and measured, creating new revenue opportunities and competitive pressures for media companies much like a smartphone changed where people spend their attention and advertisers place their money.

performance advertising financial

Performance advertising is a type of online marketing where payment is tied to measurable actions—such as clicks, sales, sign-ups or app installs—rather than simply showing an ad. For investors, it matters because it makes marketing spend more predictable and measurable, like paying a contractor only when a task is completed, which can directly affect a company’s customer growth, revenue efficiency and the predictability of future cash flow.

deterministic attribution technical

Deterministic attribution is a way to link a specific outcome — such as a sale, sign-up or clinical event — directly to a single, identifiable source using exact matches (for example, a known user ID, click ID or patient record). Investors care because it produces clear, action-ready measurements of what drives revenue or outcomes, making marketing spend, product decisions and forecasts more reliable; it generally depends on having identifiable data and can be limited by privacy or data-sharing rules.

regulatory review regulatory

A regulatory review is the formal evaluation by a government agency or regulator of a company’s product, filing, or business practice to confirm it meets legal, safety and disclosure requirements. For investors, the outcome and timing matter because approval can unlock sales and growth while delays, additional conditions, or rejections can limit revenue, increase costs or create legal risk—think of it like a building inspection that controls whether a project can open and under what rules.

AI-powered optimization models technical

AI-powered optimization models are computer programs that use artificial intelligence to analyze many variables and recommend the best decisions under real-world constraints — for example how to set prices, allocate inventory, or balance an investment portfolio. They matter to investors because they can boost profitability, cut costs and lower risk faster than manual methods; like a GPS that finds the quickest route using live traffic, their adoption and results can directly affect a company’s revenue, margins and competitive edge.

automation technical

Automation is the use of technology to perform tasks with minimal human intervention, often replacing manual work with machines or software. It matters to investors because it can increase efficiency, reduce costs, and enable faster decision-making, potentially leading to higher profits and competitive advantages for businesses.

Extends Pinterest’s AI-powered performance advertising from mobile to TV

SAN FRANCISCO--(BUSINESS WIRE)-- Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.

Pinterest reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal rooted in what people are planning to do next. Pinterest’s AI systems use this signal, together with its Taste Graph, to deliver highly personalized recommendations and shopping experiences. This has made Pinterest an AI-powered shopping assistant, proactively surfacing the right ideas and products as users move from inspiration to action.

With this acquisition, Pinterest will bring high-intent audiences to CTV. tvScientific’s outcome-based CTV platform will be integrated directly into Pinterest’s performance products, including its automation and AI-powered advertising suite, Pinterest Performance+.

“People plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels,” said Bill Ready, CEO of Pinterest. “Looking ahead, advertisers will be able to buy TV with the performance metrics they are already using, turning Pinterest into a true search, social, and CTV performance solution. This is an exciting progression in our multi-year strategy to drive new sources of demand to Pinterest and begin to allow advertisers to reach our valuable audience beyond our platform.”

tvScientific turns CTV into an accessible, measurable performance channel, letting advertisers of any size run their own CTV campaigns, pay by outcome, and use data to validate TV’s impact. tvScientific’s platform includes automated media buying, AI-powered optimization models, and deterministic attribution, enabling advertisers to run coordinated campaigns and measure outcomes across screens.

“This is the first time a performance CTV engine will come together at scale with an intent-rich visual search platform and it fundamentally changes what marketers can expect from TV,” said Jason Fairchild, CEO of tvScientific. “Combining our performance-driven CTV platform with Pinterest’s scale and high-intent audience will create a powerful new equation for modern advertisers.”

The first priority is to scale tvScientific’s capabilities in the U.S. market before expanding the integration globally.

The transaction is subject to customary conditions, including regulatory review, and is expected to close in the first half of 2026. After the transaction closes, tvScientific will continue to operate as tvScientific.

Financial terms of the transaction were not disclosed. Pinterest does not expect that the transaction will have a material impact on its financial results.

About Pinterest

Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest has 600 million monthly active users worldwide.

About tvScientific

tvScientific is an advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. The platform offers a self-managed, cost-per-outcome (CPO) solution that automates and optimizes TV buying, leveraging massive data to prove the true value of TV advertising.

tvScientific reaches 95 percent of ad-supported video-on-demand audiences, using proprietary, deterministic ID technology to connect ad exposure with real business outcomes — providing advertisers with radical transparency and unprecedented ROI.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable securities laws. Such statements do not relate strictly to historical or current facts and often use words such as “will,” “can,” “expect,” and similar expressions, or discuss plans or intentions. There are important risks and uncertainties that could materially impact the expectations expressed or implied in the forward-looking statements, including among other things, the need to timely obtain required regulatory approvals, to satisfy any closing conditions to the proposed acquisition, and to realize the anticipated benefits of any combined operations. More details about these and other risks to Pinterest’s business are in Pinterest’s most recent Form 10-Q and in Pinterest’s other SEC filings, available on Pinterest’s website. Forward-looking statements should not be unduly relied upon and speak only as of this date, and Pinterest does not undertake any duty to update this information unless required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251211564605/en/

Pinterest Comms: Elizabeth Luke eluke@pinterest.com

Pinterest Investor Relations: Andrew Somberg ir@pinterest.com

tvScientific: Hollis Guerra hollis@purposenorthamerica.com

Source: Pinterest, Inc.