Marriott International Signs Agreement to Bring St. Regis Hotels & Resorts to Kapalua Bay, Hawai'i
Marriott International (NASDAQ:MAR) has signed an agreement to manage The Resort at Kapalua Bay in Maui, effective March 14, 2026.
Sentiment and the balance of points
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Rhea-AI Summary
Marriott International (NASDAQ:MAR) has signed an agreement to manage The Resort at Kapalua Bay in Maui, effective March 14, 2026. The 25-acre, 146-residence oceanfront resort remains under the same ownership and will join St. Regis Hotels & Resorts in 2027 following a renovation.
Property is open during conversion and joins Marriott Bonvoy; resort amenities and spa details are preserved.
Positive
- Management assumed effective March 14, 2026
- Property slated to join St. Regis in 2027
- Adds 146 multi-bedroom, ocean-view residences to Marriott portfolio
- Expands Marriott footprint in Hawai'i to ~30 open properties
Negative
- None.
Details
News Market Reaction – MAR
On Mar 16, the first trading day after this news, MAR closed 2.56% above the previous close.
Data tracked by StockTitan Argus for the Mar 16 session.
Key Figures
- Resort size
- 25 oceanfront acres
- The Resort at Kapalua Bay property size
- Management start date
- March 14, 2026
- Date Marriott management of The Resort at Kapalua Bay takes effect
- Brand conversion year
- 2027
- Slated year to join St. Regis Hotels & Resorts after renovation
- Residential units
- 146 residences
- Number of multi-bedroom ocean-view residences at Kapalua Bay
- Accommodation size range
- 1,774–4,050+ sq ft
- Size range of residential-style accommodations
- Spa size
- 40,000 sq ft
- Size of the spa at The Resort at Kapalua Bay
- Indoor meeting space
- 3,415 sq ft
- Indoor meeting space at the resort
- Outdoor event space
- 30,210 sq ft
- Outdoor event space at the resort
Historical Context
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Reported record 2025 CALA growth with higher deals and rooms signed.
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CEO and senior executive scheduled to speak at a J.P. Morgan forum.
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Announced a quarterly cash dividend of $0.67 per share.
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Ritz-Carlton and Kilometre Paris launched a limited-edition travel collection.
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Reported strong Q4/FY 2025 metrics and 2026 guidance with high capital returns.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Spanning 25 oceanfront acres, The Resort at Kapalua Bay is situated on one of
Key Facts
- Marriott's management of The Resort at Kapalua Bay goes into effect on March 14, 2026, with the property maintaining the same ownership.
- The property is now part of Marriott Bonvoy and is slated to join the St. Regis Hotels & Resorts portfolio in 2027, following a renovation.
- As The Resort at Kapalua Bay enters its next evolution, the property remains open, continuing to deliver the exceptional experience guests have come to expect.
Working with KWHP, Marriott has assumed management of the hotel's operations and continues to welcome guests to the remarkable resort as it undergoes the conversion. Following the completion of a renovation, the property is slated to join the iconic St. Regis Hotels & Resorts portfolio in 2027.
Set on approximately 25 acres of pristine oceanfront and situated within the larger Kapalua Resort community, The Resort at Kapalua Bay features 146 expansive, multi-bedroom, ocean-view residences that provide privacy, space, and residential comfort paired with bespoke hospitality services.
"We are proud to work with Kemmons Wilson on the evolution of this exceptional resort," said Dana Jacobsohn, Marriott International Chief Development Officer, Global Mixed Use and Luxury,
"KWHP is thrilled to soon welcome St. Regis to Kapalua Bay. Since first investing in this extraordinary resort, our vision has been to continually elevate the quality, service, and care that define the guest experience here," said Webb Wilson, CIO at KWHP. "We believe this next chapter of the resort powerfully reinforces that commitment. Our mission—that everyone deserves hospitality—will continue to guide us as Kapalua Bay enters this exciting new era."
"White Label Asset Management is proud to help lead the repositioning of The Resort at Kapalua Bay as it soon joins the St. Regis brand. This is one of the truly great resorts in the world, with an iconic setting, extraordinary grounds, and some of the most spacious accommodations in luxury hospitality," said Jonathon Vopinek, CEO and President, White Label Asset Management. "We look forward to this exciting new chapter and to delivering an exceptional luxury resort experience for locals and travelers alike."
At The Resort at Kapalua Bay, guests can enjoy a variety of incredible amenities, including:
- Expansive residential-style accommodations overlooking tropical gardens and the Pacific Ocean, ranging from 1,774 sq ft to over 4,050 sq ft.
- Access to championship level golf courses and tennis courts
- A 40,000 sq. ft. spa featuring 19 treatment rooms and ocean-view wellness facilities
- 3,415 sq. ft. of indoor meeting space and 30,210 sq. ft. of outdoor event space
- Direct access to Kapalua Bay Beach
- Several extraordinary outdoor pools, including a multi‐tiered, cascading lagoon pool
This agreement expands Marriott's offerings in Hawai'i, with around 30 open properties and six in the pipeline.
ABOUT MARRIOTT INTERNATIONAL, INC.
Marriott International, Inc. (Nasdaq: MAR) is based in
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SOURCE Marriott International, Inc.
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