Marriott International Signs Agreement to Bring St. Regis Hotels & Resorts to Kapalua Bay, Hawai'i

Rhea-AI Summary

Marriott International (NASDAQ:MAR) has signed an agreement to manage The Resort at Kapalua Bay in Maui, effective March 14, 2026. The 25-acre, 146-residence oceanfront resort remains under the same ownership and will join St. Regis Hotels & Resorts in 2027 following a renovation.

Property is open during conversion and joins Marriott Bonvoy; resort amenities and spa details are preserved.

Positive

• Management assumed effective March 14, 2026
• Property slated to join St. Regis in 2027
• Adds 146 multi-bedroom, ocean-view residences to Marriott portfolio
• Expands Marriott footprint in Hawai'i to ~30 open properties

Negative

• None.

News Market Reaction – MAR

+2.24%

1 alert

+2.24% News Effect

On the day this news was published, MAR gained 2.24%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Resort size: 25 oceanfront acres Management start date: March 14, 2026 Brand conversion year: 2027 +5 more

8 metrics

Resort size 25 oceanfront acres The Resort at Kapalua Bay property size

Management start date March 14, 2026 Date Marriott management of The Resort at Kapalua Bay takes effect

Brand conversion year 2027 Slated year to join St. Regis Hotels & Resorts after renovation

Residential units 146 residences Number of multi-bedroom ocean-view residences at Kapalua Bay

Accommodation size range 1,774–4,050+ sq ft Size range of residential-style accommodations

Spa size 40,000 sq ft Size of the spa at The Resort at Kapalua Bay

Indoor meeting space 3,415 sq ft Indoor meeting space at the resort

Outdoor event space 30,210 sq ft Outdoor event space at the resort

Market Reality Check

Price: $324.29 Vol: Volume 1,081,600 is below...

low vol

$324.29 Last Close

Volume Volume 1,081,600 is below the 20-day average of 1,719,493, suggesting no outsized trading interest ahead of this announcement. low

Technical Shares at $313.81 are trading above the 200-day MA of $288.59 and about mid-range between the $205.40 52-week low and $370.00 high.

Peers on Argus

MAR fell 0.79% while key lodging peers also declined: HLT -1.38%, IHG -1.39%, H ...

MAR fell 0.79% while key lodging peers also declined: HLT -1.38%, IHG -1.39%, H -3.28%, HTHT -1.31%, WH -1.09%. The stock moved in the same direction as its sector but with a smaller decline.

Historical Context

5 past events · Latest: Mar 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 04	CALA growth update	Positive	+0.0%	Reported record 2025 CALA growth with higher deals and rooms signed.
Feb 25	Conference appearance	Neutral	+1.3%	CEO and senior executive scheduled to speak at a J.P. Morgan forum.
Feb 12	Dividend declaration	Positive	-0.3%	Announced a quarterly cash dividend of $0.67 per share.
Feb 11	Brand collaboration	Neutral	-0.2%	Ritz-Carlton and Kilometre Paris launched a limited-edition travel collection.
Feb 10	Earnings results	Positive	+8.5%	Reported strong Q4/FY 2025 metrics and 2026 guidance with high capital returns.

Pattern Detected

Recent news and strategic updates often saw modest price reactions, with both alignments and divergences around generally positive corporate developments.

Recent Company History

Over the past months, Marriott has highlighted strong performance and expansion. On Feb 10, 2026, earnings showed solid RevPAR, EPS, EBITDA, and guidance, with a notable positive price reaction. Subsequent announcements covered a new dividend on Feb 12, brand collaborations, conference participation, and significant 2025 growth in the Caribbean and Latin America. These items reinforced growth and capital return themes. Today’s Kapalua Bay St. Regis agreement fits the ongoing strategy of expanding the luxury portfolio and leveraging conversions.

Market Pulse Summary

This announcement highlights Marriott’s continued build-out of its luxury portfolio, adding a 25-acr...

Analysis

This announcement highlights Marriott’s continued build-out of its luxury portfolio, adding a 25-acre Kapalua Bay resort with 146 large residences slated to join St. Regis in 2027. It follows recent news on strong earnings, room growth, and capital returns. Investors may track execution on the renovation, brand conversion, and broader luxury pipeline alongside regulatory filings on financing and insider activity to gauge longer-term impact.

AI-generated analysis. Not financial advice.

Spanning 25 oceanfront acres, The Resort at Kapalua Bay is situated on one of Maui's most treasured coasts.

Key Facts

• Marriott's management of The Resort at Kapalua Bay goes into effect on March 14, 2026, with the property maintaining the same ownership.
• The property is now part of Marriott Bonvoy and is slated to join the St. Regis Hotels & Resorts portfolio in 2027, following a renovation.
• As The Resort at Kapalua Bay enters its next evolution, the property remains open, continuing to deliver the exceptional experience guests have come to expect.

BETHESDA, Md., March 13, 2026 /PRNewswire/ -- Marriott International, Inc. today announced it has signed an agreement with Kemmons Wilson Hospitality Partners ("KWHP") to bring The Resort at Kapalua Bay, a luxury oceanfront resort located on Maui's northwest coast, into the company's leading luxury portfolio.

Working with KWHP, Marriott has assumed management of the hotel's operations and continues to welcome guests to the remarkable resort as it undergoes the conversion. Following the completion of a renovation, the property is slated to join the iconic St. Regis Hotels & Resorts portfolio in 2027.

Set on approximately 25 acres of pristine oceanfront and situated within the larger Kapalua Resort community, The Resort at Kapalua Bay features 146 expansive, multi-bedroom, ocean-view residences that provide privacy, space, and residential comfort paired with bespoke hospitality services.

"We are proud to work with Kemmons Wilson on the evolution of this exceptional resort," said Dana Jacobsohn, Marriott International Chief Development Officer, Global Mixed Use and Luxury, North America. "Kapalua Bay is one of the most iconic leisure destinations in the world, and this agreement reflects our continued momentum in growing a best-in-class luxury resort portfolio that resonates with today's discerning luxury traveler."

"KWHP is thrilled to soon welcome St. Regis to Kapalua Bay. Since first investing in this extraordinary resort, our vision has been to continually elevate the quality, service, and care that define the guest experience here," said Webb Wilson, CIO at KWHP. "We believe this next chapter of the resort powerfully reinforces that commitment. Our mission—that everyone deserves hospitality—will continue to guide us as Kapalua Bay enters this exciting new era."

"White Label Asset Management is proud to help lead the repositioning of The Resort at Kapalua Bay as it soon joins the St. Regis brand. This is one of the truly great resorts in the world, with an iconic setting, extraordinary grounds, and some of the most spacious accommodations in luxury hospitality," said Jonathon Vopinek, CEO and President, White Label Asset Management. "We look forward to this exciting new chapter and to delivering an exceptional luxury resort experience for locals and travelers alike."

At The Resort at Kapalua Bay, guests can enjoy a variety of incredible amenities, including:

• Expansive residential-style accommodations overlooking tropical gardens and the Pacific Ocean, ranging from 1,774 sq ft to over 4,050 sq ft.
• Access to championship level golf courses and tennis courts
• A 40,000 sq. ft. spa featuring 19 treatment rooms and ocean-view wellness facilities
• 3,415 sq. ft. of indoor meeting space and 30,210 sq. ft. of outdoor event space
• Direct access to Kapalua Bay Beach
• Several extraordinary outdoor pools, including a multi‐tiered, cascading lagoon pool

This agreement expands Marriott's offerings in Hawai'i, with around 30 open properties and six in the pipeline.

ABOUT MARRIOTT INTERNATIONAL, INC.
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of compelling brands across luxury, premium, select, midscale, extended stay, and all-inclusive, with over 9,800 properties in 145 countries and territories, as of December 31, 2025. Marriott franchises, operates, and licenses hotel, residential, timeshare, yacht, outdoor, and other lodging products all around the world. The company offers Marriott Bonvoy^®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

View original content to download multimedia:https://www.prnewswire.com/news-releases/marriott-international-signs-agreement-to-bring-st-regis-hotels--resorts-to-kapalua-bay-hawaii-302713857.html

SOURCE Marriott International, Inc.

FAQ

When did Marriott (MAR) begin managing The Resort at Kapalua Bay?

Marriott began management on March 14, 2026. According to Marriott, the company assumed operations under an agreement with Kemmons Wilson Hospitality Partners while ownership remains unchanged.

Will The Resort at Kapalua Bay join St. Regis and when will that occur for MAR shareholders?

Yes — the resort is slated to join St. Regis in 2027. According to Marriott, the brand conversion will follow a planned renovation and the property will remain open during the transition.

How many rooms and acres does the Kapalua Bay property add to Marriott's portfolio (MAR)?

The property features 146 multi-bedroom residences on approximately 25 acres. According to Marriott, accommodations range from 1,774 sq ft to over 4,050 sq ft, offering residential-style lodging.

Will The Resort at Kapalua Bay remain open during MAR's conversion and renovation?

Yes — the resort remains open while converting to St. Regis. According to Marriott, guests continue to receive full services as the property undergoes renovation ahead of the 2027 rebrand.

What key amenities does Kapalua Bay add to Marriott's luxury offering (MAR)?

Notable amenities include a 40,000 sq ft spa, championship golf access, multiple pools, and oceanfront event spaces. According to Marriott, the resort also offers 30,210 sq ft of outdoor event space and direct beach access.