Marriott International Announces Significant Growth and Strategic Expansion in the Caribbean and Latin America in 2025
Rhea-AI Summary
Marriott (Nasdaq: MAR) reported record 2025 growth in the Caribbean and Latin America (CALA), signing 94 deals and adding 10,461 rooms to the development pipeline—an increase of 40% in signed transactions and >30% in signed rooms versus 2024.
The company opened 39 properties (4,292 rooms), growing to 555 open properties and >95,000 rooms across 37 countries. Conversions accounted for ~30% of 2025 signed rooms, with 45 conversion projects (>6,000 rooms) in the pipeline. Luxury and all-inclusive segments expanded, and City Express by Marriott led midscale growth with 28 deals (3,188 rooms).
Positive
- Signed deals +40% YoY (94 deals in CALA)
- Pipeline expanded by 10,461 signed rooms in 2025
- Opened 39 properties representing 4,292 rooms in 2025
- Luxury footprint: 71 open hotels and 38 pipeline hotels (>18,000 rooms)
- City Express by Marriott: 28 deals for 3,188 rooms
Negative
- None.
News Market Reaction – MAR
On the day this news was published, MAR gained 0.01%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
MAR gained 1.65% with sector peers mostly higher: HLT +2.66%, IHG +4.71%, H +5.22%, WH +1.04%, while HTHT -0.9% lagged, suggesting a broadly constructive lodging backdrop alongside MAR’s CALA growth news.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 25 | Conference appearance | Neutral | +1.3% | Executives scheduled to speak at J.P. Morgan leisure forum with webcast access. |
| Feb 12 | Dividend declaration | Positive | -0.3% | Quarterly cash dividend of $0.67 per share announced with March 31 payment date. |
| Feb 11 | Brand collaboration | Neutral | -0.2% | Ritz-Carlton and Kilometre Paris launched limited-edition travel accessory capsule. |
| Feb 10 | Earnings results | Positive | +8.5% | Q4 and FY 2025 results with RevPAR growth, strong EPS and EBITDA, and capital returns. |
| Jan 26 | Global growth update | Positive | -0.9% | Reported robust 2025 global expansion, pipeline growth, and conversion-driven deal activity. |
The stock often reacts positively to strong fundamental updates like earnings, but growth and expansion headlines have previously seen mixed or slightly negative next-day moves.
Over recent months, Marriott has highlighted a series of positive milestones. On Jan 26, 2026 it reported strong global 2025 growth, and on Feb 10, 2026 it delivered solid Q4 and full-year 2025 results, with a +8.5% next-day move. A quarterly dividend declaration on Feb 12, 2026 and various brand and partnership announcements followed, producing modest, sometimes negative reactions. Today’s CALA-focused expansion update continues the theme of rooms growth and portfolio diversification, but at a regional level.
Market Pulse Summary
This announcement underscores Marriott’s record 94 CALA deals in 2025, adding 10,461 rooms to the pipeline and expanding to 555 open properties and more than 95,000 rooms. Luxury, all-inclusive, and midscale growth, particularly via conversions, complements earlier global and earnings updates. Investors may track execution on the CALA pipeline, luxury openings slated through 2029, Brazil’s multi-unit midscale buildout, and any balance-sheet shifts following recent senior note issuance when assessing longer-term impact.
AI-generated analysis. Not financial advice.
Marriott International celebrated a momentous 2025 in its CALA region, with a record 94 signed deals and the addition of nearly 40 properties, strengthening its diversified portfolio from midscale to luxury, and all-inclusive to residential.
In 2025, Marriott expanded its portfolio with 39 properties and 4,292 rooms, growing its regional footprint to 555 open properties and more than 95,000 rooms across 37 countries and territories by year end.
"In 2025, Marriott solidified its leadership position in
Conversions were a key driver of Marriott's signings growth across CALA in 2025, with nearly 30 properties and 3,000 rooms signed under this model. Approximately 30 percent of the rooms signed in 2025 are attributed to conversions, underscoring the agility of Marriott's brand portfolio and its ability to unlock value by providing owners with an efficient option to renovate and rebrand existing assets. At year‑end 2025, the CALA development pipeline included 45 conversion projects representing more than 6,000 rooms.
"2025 set another important milestone for Marriott's development in the
Elevating the Resort Landscape Through Luxury and All‑Inclusive Growth
At year end, Marriott's luxury footprint in the region included 71 open properties and 38 pipeline hotels, representing more than 18,000 rooms across CALA. Marriott continued to elevate its luxury portfolio responding to luxury travelers' interest in escaping to some of the world's most remarkable and remote destinations. In 2025, the company celebrated the opening of two gems in the luxury segment: Nekajui, a Ritz-Carlton Reserve in
In 2025, Ritz‑Carlton Reserve also broke ground in Southern Eleuthera, The
The company's all-inclusive portfolio also flourished in CALA, highlighted by the opening of
Midscale Segment Momentum Continues with City Express by Marriott
Simultaneously, the company's midscale segment experienced extraordinary growth in 2025, led by the expansion of the City Express by Marriott brand. The company signed 28 City Express by Marriott deals across CALA for 3,188 rooms, several of which mark the brand's planned expansion into seven countries and territories:
City Express by Marriott expansion in
As of year-end, City Express by Marriott had nearly 150 open hotels in the region representing more than 17,700 rooms, and a pipeline of 46 deals and over 5,200 rooms.
Recent openings include The Westin São Paulo, inaugurated in June 2025, and the upcoming Tropical Hotel da Amazônia, a Tribute Portfolio Hotel, slated to open in 2026. Marriott has also recently signed key agreements that further reinforce its commitment to leisure development in
Marriott reaffirms its commitment to elevating hospitality across CALA by expanding a diverse portfolio that offers flexible, compelling opportunities for hotel owners. The company continues to support new ways of traveling while celebrating the region's rich culture, diversity, and distinctive sense of place.
NOTE ON FORWARD LOOKING STATEMENTS
This press release contains "forward-looking statements" within the meaning of
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in
Marriott encourages investors, the media, and others interested in the company to review and subscribe to the information Marriott posts on its investor relations website at www.marriott.com/investor or Marriott's news center website at https://news.marriott.com, which may be material. The contents of these websites are not incorporated by reference into this press release or any report or document Marriott files with the
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SOURCE Marriott International, Inc.