Marriott International Announces Outstanding Global Growth and Milestone Achievements in 2025

Rhea-AI Summary

Marriott (Nasdaq: MAR) reported strong global expansion in 2025 with net rooms up 4.3%, adding over 700 properties and nearly 100,000 rooms. The company ended the year with ~610,000 rooms in the pipeline, a 5.7% YoY increase, and signed nearly 1,200 organic deals (≈163,000 rooms). Conversions accounted for ~400 deals (≈50,800 rooms) and ~75% of conversion openings occurred within 12 months of signing. Notable moves include the acquisition and integration of citizenM (~35 hotels, ~9,000 rooms), launch of Series by Marriott, Outdoor Collection by Marriott Bonvoy, record luxury signings (114 deals, 15,301 rooms), and a record 55 branded residence deals (+50% YoY).

Positive

• Net rooms +4.3% in 2025, adding ~100,000 rooms
• Pipeline ~610,000 rooms, +5.7% YoY
• Nearly 1,200 organic deals signed (≈163,000 rooms)
• Acquired citizenM, adding ~35 hotels (~9,000 rooms)
• Record 55 branded residence deals, +50% YoY
• Luxury signings: 114 deals (15,301 rooms)

Negative

• None.

News Market Reaction

-0.94%

1 alert

-0.94% News Effect

On the day this news was published, MAR declined 0.94%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Net rooms growth: 4.3% Properties added 2025: 700+ properties / ~100,000 rooms Pipeline size: 610,000 rooms +5 more

8 metrics

Net rooms growth 4.3% Company-wide net room growth in 2025

Properties added 2025 700+ properties / ~100,000 rooms System additions during 2025

Pipeline size 610,000 rooms Year-end 2025 development pipeline, up 5.7% YoY

Organic deals signed 1,200 deals / 163,000 rooms Global organic signing activity in 2025

Conversion deals 400 deals / 50,800+ rooms Conversions representing 30% of annual organic room signings

Midscale portfolio 216 properties / ~27,000 rooms Three midscale brands’ open properties at end of 2025

Luxury deals 2025 114 deals / 15,301 rooms Record luxury signings in 2025

Branded residences 55 residential deals Record year; 50% YoY increase in deals signed

Market Reality Check

Price: $315.30 Vol: Volume 1,366,982 is in li...

normal vol

$315.30 Last Close

Volume Volume 1,366,982 is in line with 20-day average 1,386,003 (relative volume 0.99). normal

Technical Price 319.70 is trading above 200-day MA at 273.48, near the 52-week high 331.01 and well above the 52-week low 205.40.

Peers on Argus

MAR was down 0.61% while key peers were mixed: HLT up 0.76%, HTHT up 0.34%, IHG ...

MAR was down 0.61% while key peers were mixed: HLT up 0.76%, HTHT up 0.34%, IHG down 0.21%, H down 0.39%, WH down 0.72%. Moves do not indicate a unified sector direction.

Historical Context

5 past events · Latest: Jan 22 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 22	Corporate recognition	Positive	+0.3%	Named a top company on Fortune’s World’s Most Admired list.
Jan 15	Luxury product launch	Positive	+1.9%	Launch of Ilma, second Ritz-Carlton Yacht Collection vessel with luxury amenities.
Jan 15	Experience launch	Positive	+1.9%	New high-end Signature Experiences at The Ritz-Carlton, Amelia Island.
Jan 12	Earnings scheduling	Neutral	-0.1%	Announcement of Q4 2025 earnings release and investor call timing.
Jan 09	Leadership realignment	Neutral	+1.0%	Senior leadership changes and regional realignment across key markets.

Pattern Detected

Recent brand and recognition news has generally seen modest positive alignment with share price, while neutral scheduling or organizational items have shown small divergences.

Recent Company History

Over the past weeks, Marriott has reported recognition as one of Fortune’s World’s Most Admired Companies, new Ritz-Carlton offerings (yacht and resort experiences), an upcoming Q4 2025 earnings release date, and a strategic leadership realignment effective March 28, 2026. Market reactions were mildly positive to brand- and experience-focused news and mixed around neutral items. Today’s growth update extends this pattern of emphasizing portfolio expansion, brand strength, and strategic positioning across regions and segments.

Market Pulse Summary

This announcement underscores Marriott’s expansion focus, with net rooms up 4.3%, a 610,000-room pip...

Analysis

This announcement underscores Marriott’s expansion focus, with net rooms up 4.3%, a 610,000-room pipeline, record 114 luxury deals, and strong midscale and branded residential growth. Recent news flow has centered on brand enhancement, leadership realignment, and upcoming earnings. Investors may watch how quickly the sizeable pipeline converts to openings, the performance of new midscale and lifestyle offerings, and whether luxury and residential demand remains robust across regions.

AI-generated analysis. Not financial advice.

The company achieved landmark growth in 2025, marked by new brand offerings, meaningful acceleration in midscale, extraordinary luxury expansion, and record-breaking growth in branded residences.

BETHESDA, Md., Jan. 26, 2026 /PRNewswire/ -- Marriott International, Inc. (Nasdaq: MAR, "Marriott") is proud to announce another year of outstanding global growth in 2025, marked by new brand offerings, strategic global scaling, and thoughtful collaboration with hotel owners.

"2025 was a defining year for Marriott, marked by bold expansion and global milestones," said Anthony Capuano, President and CEO Marriott International. "We scaled our iconic brands to new markets around the world, strengthened our portfolio across every segment, and opened doors to destinations that inspire travelers worldwide. These achievements reflect the dedication of our global teams and the trust of our hotel owners, as we continue to deliver exceptional experiences for our members and guests."

Marriott grew net rooms over 4.3% in 2025, adding over 700 properties and nearly 100,000 rooms to the system. This included over 630 properties added through organic deals, representing more than 89,000 rooms.

Ending the year with approximately 610,000 rooms in the pipeline, a 5.7% year-over-year increase, Marriott signed nearly 1,200 organic deals (163,000 rooms) globally in 2025 and celebrated record-breaking deal signings in various regions. In the company's Caribbean and Latin America (CALA) region, Marriott signed a record 94 deals; its Asia Pacific excluding China (APEC) region saw an all-time high of 187 deals; and in Greater China (GC), the company signed a record 201 deals.

The company continues to have strong momentum with conversions. With nearly 400 deals encompassing more than 50,800 rooms, conversions represented over 30% of annual organic rooms signings, fueled by a robust portfolio of collection brands and conversion-friendly offerings. Around 75% of conversion openings in 2025 occurred within 12 months of signing.

Unveiled New Brand Offerings to Meet the Next Generation of Travelers

As the company continues to strive to meet the evolving needs of every traveler and trip purpose, Marriott added several new brands to its portfolio in 2025. In July, the company completed its acquisition of the citizenM brand, and the portfolio was integrated on Marriott's platforms in the fourth quarter, adding over 35 hotels and nearly 9,000 rooms to the system.

In May, Marriott introduced Series by Marriott™, a global collection brand for the midscale and upscale lodging segments. Anchored by a founding multi-unit deal in India, the brand opened 37 properties (approximately 2,600 rooms) in 23 cities across that country by year-end 2025. Scaling the brand for global growth, the company also signed 13 agreements in 2025 to bring Series by Marriott™ to key markets in the U.S. & Canada and opened two of those hotels in the fourth quarter.

As travelers continue to seek non-traditional, immersive experiences, Marriott also celebrated the official launch of Outdoor Collection by Marriott Bonvoy™, which closed the year with over 30 open properties.

Accelerated Global Expansion of Midscale Segment and Scaled Regional Brands

Since entering the midscale segment in 2023, Marriott has experienced extraordinary growth in the category, while maintaining a strategic focus on regionally resonant brands and scaling them. The company now boasts three brands with offerings exclusively in the midscale segment, City Express by Marriott, StudioRes  and Four Points Flex by Sheraton. These brands closed the year with 216 open properties (approximately 27,000 rooms) and over 250 properties in the pipeline, representing over 50% year-over-year growth for the segment's open and pipeline portfolio.

City Express by Marriott, which saw the third highest global signings in the company's portfolio in 2025, ended the year with 158 open properties and 150 in the pipeline. Not only did the brand strengthen its foothold in its founding region of CALA, with signed agreements to enter new markets including Brazil and El Salvador, it also experienced global traction, with two signed agreements in APEC. The brand also reached over 100 total agreements in U.S. & Canada since its introduction to the region in 2024.

StudioRes, the company's extended-stay midscale brand, celebrated its first opening in Fort Myers, Florida, only about 18 months after groundbreaking, demonstrating the strength and efficiency of the brand's new-build prototype. As of year-end, StudioRes had 4 open properties, with 85 in the pipeline. Four Points Flex by Sheraton, a conversion-friendly midscale brand offered in APEC and EMEA, represented the company's fastest‑growing brand in Europe, and closed the year with 54 open properties and 22 in the pipeline.

Enhanced Unrivaled Luxury Portfolio with Extraordinary Growth and Brand Debuts

Marriott reinforced its luxury leadership in 2025, with a record-breaking 114 luxury deals (15,301 rooms), representing nearly 10% of the company's organic signings in the year. The company closed the year with 296 hotels and resorts (approximately 60,000 rooms) in the luxury pipeline.

With regional record luxury signings in EMEA, APEC, and U.S. & Canada, EMEA represented the company's highest growth region for luxury, with a record 40 signed luxury deals. JW Marriott saw the highest number of signed agreements with 27 deals (representing nearly 7,000 rooms), with landmark signings including JW Marriott Hotel Tashkent, marking the brand's anticipated debut in Uzbekistan.

As luxury travel continues to evolve, Marriott's lifestyle luxury brands EDITION and W Hotels saw incredible growth in 2025, with milestone openings such as The Lake Como EDITION, a restoration of a 19th-century villa on Italy's iconic shoreline, and W Punta Cana, the brand's first all-inclusive escape in the Caribbean. The company also expanded its luxury resort portfolio in 2025, with the opening of 10 luxury resorts — representing 1,400 rooms and 25% of 2025 luxury room openings. Additions included highly anticipated openings such as The St. Regis Cap Cana Resort, which debuted as a refined sanctuary along the pristine shores of the Dominican Republic.

Responding to luxury travelers' interest in escaping to some of the world's most remarkable and remote destinations, Ritz-Carlton Reserve celebrated the opening of two properties in 2025 — Siari, a Ritz-Carlton Reserve in Mexico and Nekajui, a Ritz-Carlton Reserve in Costa Rica. 

Celebrated 25^th  Year Leading in Branded Residences with Record Year of Growth

Reinforcing the company's 25-year leadership in branded residences, Marriott signed a record-breaking 55 residential deals, a 50% year over year increase, and closed the year with 149 open locations and 175 in the pipeline. The company's EMEA, U.S. & Canada, and CALA regions all experienced record branded residential signings. Standout deals included The Dubai Beach EDITION, The Ritz-Carlton Residences, Houston, PEYLAA Phuket, Autograph Collection Residences, and The Residences at St. Regis Playa Jackson. As Marriott continues to set the standard for branded residential offerings globally, this growth reflects sustained demand for luxury living experiences paired with world-class hospitality, and the continued demand among developers to leverage the incredible value proposition.

As Marriott continues to expand its offerings, the breadth and depth of the company's portfolio remain well-positioned to offer compelling options for developers and real estate investors. To learn more about Marriott's development opportunities and updates, visit https://www.hotel-development.marriott.com/.

NOTE ON FORWARD LOOKING STATEMENTS
This press release contains "forward-looking statements" within the meaning of United States federal securities laws, including statements related to our expectations regarding new brands, offerings and growth opportunities; deal signings and expected future project openings; our development pipeline; the pace and momentum of development activity, conversion activity and growth in certain segments and product tiers; brand debuts in certain markets and sectors; owner and guest interest, demand and preferences for our brands and offerings; and similar statements concerning anticipated future actions and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our U.S. Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 9,700 properties across more than 30 leading brands in 143 countries and territories, as of September 30, 2025. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy^®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

Marriott encourages investors, the media, and others interested in the company to review and subscribe to the information Marriott posts on its investor relations website at www.marriott.com/investor or Marriott's news center website at www.marriottnewscenter.com, which may be material. The contents of these websites are not incorporated by reference into this press release or any report or document Marriott files with the U.S. Securities and Exchange Commission, and any references to the websites are intended to be inactive textual references only.

IRPR#1

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SOURCE Marriott International, Inc.

FAQ

How many rooms did Marriott (MAR) add in 2025 and what was the net rooms growth?

Marriott added nearly 100,000 rooms in 2025, reflecting net rooms growth of 4.3%.

What is Marriott's development pipeline size at year-end 2025 (MAR)?

Marriott finished 2025 with approximately 610,000 rooms in the pipeline, a 5.7% YoY increase.

What were Marriott's (MAR) 2025 branded residence results and growth rate?

Marriott signed a record 55 branded residence deals in 2025, a 50% increase year-over-year, with 149 open locations and 175 in the pipeline.

What acquisitions and new brands did Marriott (MAR) add in 2025?

Marriott completed the acquisition and integration of citizenM (~35 hotels, ~9,000 rooms) and launched Series by Marriott plus Outdoor Collection by Marriott Bonvoy.

How significant were luxury signings for Marriott (MAR) in 2025?

Luxury signings reached a record 114 deals (≈15,301 rooms), and the luxury pipeline closed the year with ~296 hotels (~60,000 rooms).

What portion of Marriott's 2025 organic room signings were conversions (MAR)?

Conversions represented over 30% of annual organic rooms signings, totaling nearly 400 deals (~50,800 rooms).