THE RITZ-CARLTON, AMELIA ISLAND INTRODUCES NEW SIGNATURE EXPERIENCES

Rhea-AI Summary

The Ritz-Carlton, Amelia Island (NYSE: MAR) launched seven new Signature Experiences on Jan 15, 2026, designed to showcase Amelia Island's coastline, maritime history and ecosystem.

Offerings span culinary, wellness and nature programs: Art of Personalized Mixology ($250/guest, 90min), Hook, Line & Supper ($2,500/couple, fishing + Chef's Table), Mindful Mala Bracelet Making ($100/guest, 60min), Deep Relaxation Meditation ($200/guest, 90min), Echoes of The Ocean: Dolphin Discovery ($2,000 min), Driftwood Beach & Blackrock Trail ($100/guest) and Forts & Fossils Excursion ($100/guest).

Each experience includes pre-arrival consultation and curated inclusions; bookings at the resort website.

News Market Reaction

+1.91%

1 alert

+1.91% News Effect

On the day this news was published, MAR gained 1.91%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Signature Experiences count: 7 experiences Art of Personalized Mixology guests: Up to 4 guests Art of Personalized Mixology price: $250/guest plus service fee +5 more

8 metrics

Signature Experiences count 7 experiences New Signature Experiences launched at The Ritz-Carlton, Amelia Island

Art of Personalized Mixology guests Up to 4 guests Capacity for mixology experience

Art of Personalized Mixology price $250/guest plus service fee Pricing for mixology experience

Hook, Line & Supper price $2,500/couple plus service fee Pricing for fishing and Chef's Table experience

Mindful Mala Bracelet capacity Up to 4 guests Capacity for mala bracelet experience

Mindful Mala Bracelet price $100/guest plus service fee Pricing for mala bracelet experience

Deep Relaxation Meditation capacity Up to 2 guests Capacity for Yoga Nidra-based meditation experience

Echoes of The Ocean price $2,000 plus service fee Pricing for dolphin discovery research excursion

Market Reality Check

Price: $324.56 Vol: Volume 1,440,638 vs 20-da...

normal vol

$324.56 Last Close

Volume Volume 1,440,638 vs 20-day average 1,389,508, only slightly above recent norms. normal

Technical Price 319.68 is trading above 200-day MA at 270.7, indicating a pre-existing uptrend into this announcement.

Peers on Argus

MAR fell 1.02% while key peers were mixed: HLT up 0.10%, H down 1.59%, IHG down ...

1 Up

MAR fell 1.02% while key peers were mixed: HLT up 0.10%, H down 1.59%, IHG down 0.49%, HTHT up 0.71%, WH down 0.82%. This points to stock-specific trading rather than a coordinated sector move.

Common Catalyst Peers also highlighted new property/experience concepts (e.g., Hilton’s apartment collection), suggesting a broader industry focus on differentiated accommodations, but price moves remain company-specific.

Historical Context

5 past events · Latest: Jan 12 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 12	Earnings timing	Neutral	-0.1%	Set Q4 2025 earnings release and call schedule for February.
Jan 09	Leadership changes	Positive	+1.0%	Announced continent leadership realignment and succession across key regions.
Dec 31	Founder family obituary	Negative	-1.2%	Announced passing of Donna Rae Garff Marriott at age 90.
Dec 17	Brand expansion	Positive	+1.3%	Reached 100 City Express signings in U.S. and Canada with new openings.
Dec 03	Portfolio growth	Positive	+0.7%	Design Hotels added 14+ APAC properties and drove 15% portfolio growth.

Pattern Detected

Recent operational and growth news has often coincided with modest positive moves, while more neutral or somber announcements saw flat-to-negative reactions.

Recent Company History

Over the last months, Marriott reported several strategic and portfolio developments. On Dec. 3, 2025, Design Hotels added more than 14 Asia Pacific properties, contributing to 15% global portfolio growth and a 0.66% price gain. On Dec. 17, 2025, achieving 100 City Express signings in the U.S. and Canada aligned with a 1.34% rise. Leadership realignment across continents on Jan. 9, 2026 also saw a 1.01% gain. In contrast, neutral items like the upcoming Q4 2025 earnings release date and the founder-family bereavement were followed by small declines.

Market Pulse Summary

This announcement details seven new Signature Experiences at The Ritz-Carlton, Amelia Island, spanni...

Analysis

This announcement details seven new Signature Experiences at The Ritz-Carlton, Amelia Island, spanning culinary, wellness and nature-focused activities, each with defined capacities and pricing, such as the $2,500 Hook, Line & Supper and $2,000 dolphin discovery excursion. It fits Marriott’s pattern of experience-led brand development seen alongside recent portfolio and leadership updates. Investors may watch how such offerings support rate strength, guest mix and loyalty engagement, in the context of shares trading above the 200-day moving average.

Key Terms

yoga nidra

1 terms

yoga nidra medical

"personalized Yoga Nidra experience that harmonizes breath, sound and the healing"

A guided relaxation and meditation practice that leads participants into a deeply restful, conscious state between waking and sleep; it uses spoken instructions to focus attention on the body, breathing, and mental imagery. Investors should care because claims about yoga nidra often appear in wellness, mental health, and employee‑benefit products and services, and evidence or regulatory scrutiny around health claims can affect sales, marketing, and liability—think of it as a non‑drug therapy whose benefits drive market demand but may invite oversight.

AI-generated analysis. Not financial advice.

As part of a brand-wide initiative, the hotel created seven new experiences celebrating the story of Amelia Island through culinary, wellness and nature

AMELIA ISLAND, Fla., Jan. 15, 2026 /PRNewswire/ -- The Ritz-Carlton, Amelia Island, nestled on a pristine barrier island in Northeastern Florida, has just launched seven new Signature Experiences, part of a brand-wide initiative inviting guests to connect more deeply with each Ritz-Carlton destination through thoughtfully designed, location-specific programming.

Curated to reflect the natural beauty, heritage and culture of Amelia Island, these personalized, private experiences bring the story of the destination to life. Offering something for every type of traveler, the experiences include: The Art of Personalized Mixology and Hook, Line and Supper for the Epicurian, Mindful Mala Bracelet Making and Deep Relaxation Meditation for the wellness-minded traveler, and Echoes of The Ocean: Dolphin Discovery, Driftwood Beach & Blackrock Trail Exploration and The Forts & Fossils Excursion which are perfect for families or those looking to connect with nature.

"Developed as part of The Ritz-Carlton's global commitment to experiential travel, each resort's Signature Experiences are designed to move beyond traditional resort activities, answering guests' ask for immersive, meaningful access to the people, landscapes and traditions that define each destination," said Greg Cook, General Manager of The Ritz-Carlton, Amelia Island. "Here at The Ritz-Carlton, Amelia Island, we wanted our collection to draw inspiration from the island's unspoiled coastline, maritime history and rich ecosystem, creating moments that feel both exclusive and deeply rooted in place."

Each Signature Experience begins with a pre-arrival consultation led by the resort's dedicated experience expert, ensuring every detail is tailored to individual interests and preferences. The Ritz-Carlton, Amelia Island's New Signature Experiences include:

Art of Personalized Mixology

Create personalized cocktails and spirit-free cocktails based on preference, seasonal flavors, special occasions and desired outcomes.

• Inclusions: Materials and mixology instruments; paired snacks; Cocktail Culture Journal
• Details:
  • Up to 4 guests
  • $250/guest plus service fee
  • Daily | 3 p.m. – 4:30 p.m. | 90 minutes

Hook, Line & Supper

Fish alongside Executive Chef and local legend, Terry Lacoss, along the Amelia River's islands. Enjoy stories of local history and landmarks before savoring the day's catch as it is featured in the Salt Tasting Menu by Chef d'Cuisine Okan Kizilbayir at the award-winning Chef's Table experience.

• Inclusions: Roundtrip transportation; private charter boat and fishing excursion; snacks, water and sunscreen; Chef's Table dinner at Salt restaurant with curated wine pairings.
• Details:
  • 2 guests
  • $2,500/couple plus service fee
  • Daily | Personalized times depending on tides | 180 minutes and dinner at Salt Restaurant

Mindful Mala Bracelet Making

Create a meditation bracelet while exploring the rich history and purpose of traditional Mala beads.

• Inclusions: Guided Mala-making workshop; selection of gemstones and bracelet materials; meditation and mindfulness guidance; access to spa water features and facilities.
• Details:
  • Up to 4 guests
  • $100/guest plus service fee
  • Tuesday, Thursday | 12:30 p.m. – 1:30 p.m. | 60 minutes

Deep Relaxation Meditation

Embark on a serene journey of self-discovery and deep relaxation as a Meditation Expert guides guests through a personalized Yoga Nidra experience that harmonizes breath, sound and the healing energy of the ocean.

• Inclusions: Personalized consultation with Certified Yoga Nidra Meditation Facilitator; beach mandala creation and sensory meditation experience; water, tea, house-made granola and lavender-scented towel.
• Details:
  • Up to 2 guests
  • $200/guest plus service fee
  • Monday, Tuesday, Wednesday | 12:15 p.m. – 1:45 p.m. | 90 minutes

Echoes of The Ocean: Dolphin Discovery

Join Resort Marine Biologist, Nick Williams, for a one-of-a-kind adventure to locate, track and record dolphin behavior for an ongoing research study on the Amelia River and Cumberland Sound.

• Inclusions: Transportation and charter boat; snacks, water, sunscreen and towels; waterproof journals; group photo; commemorative map; published research study.
• Details:
  • Minimum 2 guests, up to 4 guests
  • $2,000 plus service fee
  • Daily | Personalized mornings or afternoons, depending on tides

Driftwood Beach & Blackrock Trail Exploration

Traverse coastal trails with the resort's Marine Biologist to a shoreline of sun-bleached driftwood and ancient trees shaped by erosion. Learn about conservation techniques and photograph nature's artistry.

• Inclusions: Round-trip transportation to Big Talbot State Park; guided nature hike; snacks, water and sunscreen; field guide.
• Details:
  • Minimum 2 guests, up to 4 guests
  • $100/guest plus service fee
  • Thursday, Friday, Saturday | 9:30 a.m. – 12 p.m. | 150 minutes

Forts & Fossils Excursion

Join the resort's Marine Biologist for an immersive trek through a 1,000-acre nature preserve to explore diverse ecosystems and the storied history of Fort Clinch.

• Inclusions: Round-trip transportation; expert-guided nature hike; snacks, water and sunscreen.
• Details:
  • Minimum 2 guests, up to 4 guests
  • $100/guest plus service fee
  • Thursday, Friday, Saturday | 9:30 a.m. – 12 p.m. | 150 minutes

For more information about The Ritz-Carlton, Amelia Island or to book one of these new Signature Experiences, please visit www.ritzcarlton.com/ameliaisland.

ABOUT THE RITZ CARLTON AMELIA ISLAND

The Ritz-Carlton, Amelia Island is Northeast Florida's premier oceanfront resort located on a remote barrier island with 13 miles of dune-lined beaches. Known for its unique natural beauty and warm Southern charm, the luxury resort has received two Five Diamonds for lodging and the award-winning Salt restaurant. The newly redesigned Ritz-Carlton Spa, Amelia Island, has been named one of the top spas in the world by the readers of Condé Nast Traveler and offers a holistic wellness program with a new fitness center and private pool. Other featured amenities include two pools, on-site golf, new tennis center, children's recreational program and 446 renovated guest rooms, each with a private balcony and a view of the Atlantic Ocean or coastline. For reservations, please call The Ritz-Carlton toll-free at (800) 241-3333 or visit www.ritzcarlton.com/ameliaisland. For information on The Ritz-Carlton Company visit www.ritzcarlton.com.

ABOUT MARRIOTT INTERNATIONAL, INC.

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,800 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

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SOURCE The Ritz-Carlton, Amelia Island

FAQ

What new Signature Experiences did The Ritz-Carlton, Amelia Island (MAR) announce on Jan 15, 2026?

The resort introduced seven experiences: Art of Personalized Mixology, Hook, Line & Supper, Mindful Mala Bracelet Making, Deep Relaxation Meditation, Echoes of The Ocean: Dolphin Discovery, Driftwood Beach & Blackrock Trail, and Forts & Fossils Excursion.

How much does the Hook, Line & Supper experience cost at The Ritz-Carlton, Amelia Island (MAR)?

Hook, Line & Supper is priced at $2,500 per couple plus service fee and includes a private charter, fishing excursion and Chef's Table dinner.

What are the booking details and availability for the Dolphin Discovery experience at MAR?

Echoes of The Ocean: Dolphin Discovery runs daily with personalized times, requires a minimum of 2 guests, is priced at $2,000 plus service fee, and includes a charter and research participation.

Which experiences at The Ritz-Carlton, Amelia Island (MAR) include wellness programming and what do they cost?

Wellness options are Mindful Mala Bracelet Making at $100/guest (60 minutes) and Deep Relaxation Meditation at $200/guest (90 minutes), each with guided facilitation and spa inclusions.

Do The Ritz-Carlton, Amelia Island Signature Experiences include pre-arrival customization?

Yes. Each Signature Experience begins with a pre-arrival consultation with an experience expert to tailor details to guest preferences.

Where can guests book The Ritz-Carlton, Amelia Island (MAR) Signature Experiences?

Guests can book the new Signature Experiences via the resort's website at www.ritzcarlton.com/ameliaisland or through the resort's reservations team.