Design Hotels Boosts Growth in Asia Pacific with Fourteen Landmark Signings

Rhea-AI Summary

Design Hotels (MAR) announced the addition of more than 14 properties across Asia Pacific on December 3, 2025, spanning Japan, Thailand, Malaysia, Indonesia, China and a return to India. Asia Pacific accounted for a record 28% of the brand's global portfolio growth in 2025. Key additions include The ArcadiaPlace, Lugu Lake (China); Public House, Bangkok (Thailand); Yoruya, Kurashiki (Japan); ELSE Kuala Lumpur (Malaysia); Magia de Uma, Bali (Indonesia); and Hotel Irada, Pune—Design Hotels' first member in India.

The global portfolio grew 15% over the last 12 months, with 11 hotels added in the Americas totaling 828 keys. Members gain access to PR, sales, digital services and Marriott Bonvoy.

Positive

• Asia Pacific = 28% of global portfolio growth in 2025
• Global portfolio +15% over the last 12 months
• Americas additions: 11 hotels totaling 828 keys
• First Design Hotels member in India: Hotel Irada, Pune

Negative

• None.

Key Figures

New APAC properties more than 14 properties Design Hotels additions across Asia Pacific in 2025

APAC growth share 28% Share of Design Hotels global portfolio growth in 2025 from Asia Pacific

Global portfolio growth 15% Design Hotels global portfolio growth over the last 12 months

Americas hotels added 11 hotels New Design Hotels members across United States and Caribbean and Latin America

Americas keys 828 keys Total room keys from 11 new hotels in the Americas

Branded residences countries 18 countries Marriott branded residential presence in EMEA as of Nov 11, 2025

Insider sale size 70,000 shares Class A common shares sold at weighted average $291.63 on 11/11/2025

Market Reality Check

$298.72 Last Close

Volume Volume 2,257,748 is 1.49x the 20-day average of 1,518,936 ahead of this expansion update. normal

Technical Price at 296.46 is trading above the 200-day MA of 263.86, reflecting a pre-existing uptrend.

Peers on Argus

Most major lodging peers were also positive, with HLT up 2.21%, IHG up 1.73%, H up 3.33%, and WH up 2.83%, while HTHT declined 1.05%. Marriott’s 1.1% gain fits within this generally constructive sector backdrop.

Common Catalyst Peer news also highlighted growth and property investment initiatives, indicating a broader focus on expansion and asset enhancement across the lodging space.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 03	Portfolio expansion	Positive	+0.7%	Design Hotels adds 14+ Asia Pacific properties, lifting global portfolio growth.
Nov 21	Conference appearance	Positive	+0.1%	CFO scheduled to present at Barclays sector conference with webcast access.
Nov 18	Brand collaboration	Positive	+0.0%	Ritz-Carlton and Late Checkout expand lifestyle collaboration collection globally.
Nov 13	Workplace recognition	Positive	-1.4%	Named top World’s Best Workplace, underscoring people-first culture and learning.
Nov 11	Residential growth	Positive	+0.5%	Reports strong branded residential expansion and pipeline growth in EMEA.

Pattern Detected

Recent corporate and brand-building news has generally seen modestly positive or flat next-day moves, with only one notable negative reaction despite mostly constructive headlines.

Recent Company History

Over the past month, Marriott has highlighted multiple growth and brand initiatives. On Nov 11, 2025, it reported accelerating branded residential growth across EMEA, followed by recognition as a top World's Best Workplace on Nov 13. Lifestyle and collaboration news around The Ritz-Carlton and Late Checkout and a CFO conference appearance maintained visibility. Today’s Design Hotels Asia Pacific expansion, with record 28% regional contribution to portfolio growth, extends this narrative of global, design-led and residential expansion.

Market Pulse Summary

This announcement highlights Design Hotels’ strategic expansion, with more than 14 new Asia Pacific properties and the region contributing 28% of the brand’s 2025 portfolio growth. The wider portfolio grew 15% over 12 months, alongside additions in the Americas totaling 828 keys. Placed against Marriott’s recent branded residential growth and brand initiatives, investors may watch how further signings, key counts, and utilization of services like Marriott Bonvoy® support longer-term performance.

Key Terms

marriott bonvoy financial

"along with access to the leading Marriott Bonvoy® network."

A hotel loyalty program that lets members earn and redeem points for stays, upgrades, and partner services across a global network of properties. Like a grocery store rewards card or airline miles, it encourages customers to return and spend more, which affects revenue, occupancy and long-term customer value; for investors, its size, growth and member engagement signal competitive strength, pricing power and potential loyalty-related liabilities.

class a common stock financial

"sold 373 shares of Class A common stock at $303.70 per share"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

stock appreciation rights financial

"the officer exercised stock appreciation rights (SARs) into 10,110 and 10,000 shares"

Stock appreciation rights (SARs) are a form of employee compensation that give the holder the right to receive the increase in a company's stock price over a set baseline, paid in cash or shares, without having to buy the stock. For investors, SARs matter because they can create future cash outflows or share dilution and signal how a company rewards and motivates executives — similar to giving a bonus tied directly to how well the company’s stock performs.

restricted stock units financial

"shows 4,879 Class A common restricted stock units, which typically represent awards"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

401(k) financial

"including 166,769.899 shares in a 401(k) account and large positions"

A 401(k) is a type of retirement savings plan offered by employers that allows workers to set aside a portion of their paycheck before taxes are taken out. The money saved in a 401(k) can grow over time through investments, helping individuals build funds for their future retirement. It matters to investors because it provides a tax-advantaged way to save and invest for long-term financial security.

AI-generated analysis. Not financial advice.

The community driven, design-led hospitality brand announces the addition of hotels across six countries in the region.

BERLIN, Dec. 3, 2025 /PRNewswire/ -- Design Hotels, a global community for independent, design-driven hotels, has announced the addition of more than 14 properties across Asia Pacific, with the region accounting for a record 28% of the brand's overall portfolio global growth in 2025, a first for the brand.

The strategic expansion underlines the brand's commitment to strengthening its presence in one of the world's fastest-growing hospitality markets, while supporting pioneering hoteliers who redefine travel through design, culture, and authentic local connections.

"This growth underscores Asia Pacific's importance to the Design Hotels' global strategy and reflects the remarkable vision of independent hoteliers across the region," said Stijn Oyen, Managing Director at Design Hotels.

"By welcoming these diverse properties into our portfolio, we are deepening our ability to connect travelers with transformative experiences rooted in creativity and community."

The new additions span six countries – Japan, Thailand, Malaysia, Indonesia, China and returns to India – representing a diverse collection of experiences from urban hubs, cultural retreats and hotels rooted in nature. Each property embodies the ethos of Design Hotels: original design, visionary ownership, and a strong sense of place.

Key property additions this year include:

• China: The ArcadiaPlace, Lugu Lake is situated in Sichuan and surrounded by snow-capped mountains. The striking design from IMAGO celebrates the ancient culture of the local matriarchal Mosuo people.
• Thailand: Public House, Bangkok is located in the heart of the city's Sukhumvit district and is a contemporary and inclusive twist on a British gentleman's club designed by 4b Architects.
• Japan: Yoruya, is located in quaint Kurashiki and has just 13 rooms. The design echoes the traditional Japanese townhouse-style of the Edo period.
• Malaysia: ELSE Kuala Lumpur, is a beautifully restored heritage building from the 1930s and a beacon for down town's burgeoning cultural scene.
• Indonesia: Magia de Uma, Bali, a new opening from the team behind Palazzo Daniele, promising quiet transformation and a truly authentic experience above the rice paddies of Canggu.
• India: Hotel Irada, Pune – Design Hotels' first member in India – is a 66-acre working winery and home to Vijay Mallya's storied estate.

Design Hotels' global portfolio has seen 15% growth over the last 12 months with key properties joining the brand, including Esperanza Lake Resort, Lithuania, Stieg'nhaus, Austria, and Voaara, Madagascar, in EMEA. Growth has also been strong across the United States and Caribbean and Latin America, with a total of 11 hotels joining the Design Hotels' community, accounting for 828 keys. New destinations for the brand include Miami, Atlanta, Asheville, Capistrano Beach in California, Valle de Guadalupe, two properties in Costa Rica, the Dominican Republic, and Colombia.

As the Design Hotels portfolio continues to grow sustainably, more member properties are tapping into the brand's full suite of services – from PR, sales, and digital marketing to web design and content creation, along with access to the leading Marriott Bonvoy^® network.

This all follows the hospitality brand's recent move to an impressive new headquarters in Berlin, designed by design studio RHO. The top-floor space features unique design pieces, floor-to-ceiling windows and a rooftop terrace with panoramic views of the city – all of which combines to create an inspiring, forward-looking, and light-filled space for the brand to call home.

For more information about Design Hotels, visit https://www.designhotels.com.

NOTE ON FORWARD-LOOKING STATEMENTS
This press release contains "forward-looking statements" within the meaning of United States federal securities laws, including statements related to expected hotel openings, additions and portfolio growth; brand debuts in certain markets and sectors; our development pipeline in certain regions and countries; and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our U.S. Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

ABOUT DESIGN HOTELS
For 30 years, Design Hotels has been at the forefront of a movement in travel by crafting a handpicked portfolio of 300+ independently owned and operated hotels in over 50 countries. From cultural hubs in fast-paced cities to tiny off-the-beaten-path escapes, each hotel reflects the vision of its pioneering owner – or "Original" – who possesses a passion for genuine hospitality, cultural authenticity, thought-provoking design, and architecture.

More than a collection of hotels, Design Hotels brings forward-thinking member hotels insightful travel industry expertise – from trend forecasting and creative consultancy, to PR, marketing, and global sales representation.

Design Hotels is headquartered in Berlin, with branches in London, Los Angeles, New York, and Singapore. In 2019, the company partnered with Marriott Bonvoy^®, expanding the reach of its member hotels and offering its community access to the industry's leading loyalty program.

ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 9,700 properties across more than 30 leading brands in 143 countries and territories, as of September 30, 2025. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy^®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

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SOURCE Marriott International, Inc.

FAQ

What did Design Hotels (MAR) announce on December 3, 2025 about Asia Pacific growth?

Design Hotels announced more than 14 new properties across Asia Pacific, with the region representing 28% of its global portfolio growth in 2025.

Which new Design Hotels properties in Asia Pacific were highlighted in December 2025?

Highlighted properties include The ArcadiaPlace, Lugu Lake (China), Public House, Bangkok (Thailand), Yoruya, Kurashiki (Japan), ELSE Kuala Lumpur (Malaysia), Magia de Uma, Bali (Indonesia) and Hotel Irada, Pune (India).

How much did Design Hotels' global portfolio grow over the last 12 months as of December 3, 2025?

The company reported a 15% increase in its global portfolio over the prior 12 months.

What benefits do member properties receive from joining Design Hotels (MAR)?

Member properties receive access to PR, sales, digital marketing, web design, content services and the Marriott Bonvoy network.

How many new hotels and keys did Design Hotels add in the Americas as reported in December 2025?

Design Hotels added 11 hotels in the United States, Caribbean and Latin America, totaling 828 keys.