Marriott International Accelerates Branded Residential Growth in Europe, Middle East & Africa

Rhea-AI Summary

Marriott (NASDAQ: MAR) announced accelerated branded residential growth across Europe, Middle East & Africa on Nov 11, 2025, reporting expansion to 18 countries with 33 open locations and over 50 projects in the pipeline. Since year-end 2023 the portfolio grew 23% in Europe and 59% in Middle East & Africa. Year-to-date 2025 the company signed nearly 20 branded residence agreements, ~two-thirds in the luxury segment, and 19 projects launched sales. Marriott expects six branded residence openings in EMEA by end of 2025 and highlights strong sales velocity on recent projects.

Positive

• Portfolio coverage expanded to 18 countries in EMEA
• 33 open branded residence locations across EMEA
• Pipeline >50 branded residence projects in EMEA
• Portfolio growth of 23% in Europe since year-end 2023
• Portfolio growth of 59% in Middle East & Africa since year-end 2023
• Signed ~20 branded residence agreements YTD 2025; 19 projects launched sales

Negative

• None.

Insights

EMEA Residential Real Estate Strategist

Marriott's EMEA branded residences show clear growth: expanding pipeline, strong sales velocity, and multiple near-term openings.

Marriott has expanded its EMEA branded residential footprint to 18 countries with 33 open locations and over 50 in the pipeline, and reports portfolio growth of 23% in Europe and 59% in the Middle East & Africa since year-end 2023; year-to-date 2025 it signed nearly 20 agreements and plans six openings by the end of 2025. This describes a business mechanism where brand licensing and operator-led marketing accelerate development and sales, leveraging the Marriott Bonvoy platform to convert developer interest into signed projects and pre-sales.

Key dependencies and risks include continued developer appetite, local permitting and construction timelines, and sustained buyer demand; the release notes strong sales velo-city examples (e.g., 60% of units sold pre-launch for The St. Regis Residences, Al Maryah Island, and complete sellouts for other launches), which support the claim of high early demand but do not guarantee completion or long-term performance. Metrics disclosed are explicit and should be monitored as leading indicators rather than final outcomes.

Watch for concrete milestone updates over the next 6–18 months: delivery or opening dates for the six expected 2025 openings, conversion of the >50-pipeline into signed agreements, and any reported construction or sales percentages by project at each opening. These items will best indicate whether near-term momentum converts into operating assets and recurring fees.

The company strengthens its 25-year industry-leading position in branded residences with record-setting residential signings in the EMEA region.

ATHENS, Greece, Nov. 11, 2025 /PRNewswire/ -- Today at the Resort and Residential Forum, Marriott International, Inc. (NASDAQ: MAR) ("Marriott") announced continued momentum and expansion of the company's branded residential portfolio across the Europe, Middle East & Africa (EMEA) region.  

Today, the company's EMEA branded residential portfolio spans 18 countries and territories, with 33 open locations and over 50 in the pipeline. Since year-end 2023, the company has grown its branded residential total portfolio by 23 percent in Europe, and 59 percent in the Middle East & Africa, demonstrating the growing demand for elevated living in the region.

"With 25 years at the forefront of branded residences, Marriott continues to drive record residential growth and development velocity across EMEA. Our expanding branded residence portfolio and robust pipeline reflect strong market demand and developer success. Backed by the power of the Marriott Bonvoy brand portfolio, developers are delivering high-performing projects and vibrant communities in premier destinations" said Jaidev Menezes, Marriott International Regional Vice President, Mixed-Use Development, EMEA.

Year-to-date 2025, Marriott has signed nearly 20 branded residence agreements in EMEA (approximately half of which are standalone projects). Milestone signings include The Residences at the Dubai Beach EDITION, slated to be the lifestyle luxury brand's first residences in EMEA, led by Shamal Holding. Reflective of evolving buyer preferences and the company's dynamic brand portfolio, nearly two thirds of the YTD signings are in the luxury segment, with the remainder in the premium segment.

Leveraging strong brand recognition and lead generation platforms, developers of Marriott Branded Residences have seen strong sales velocity, and 19 projects in EMEA have launched sales this year. For example, The St. Regis Residences, Al Maryah Island, Abu Dhabi, led by SAAS Properties, saw 60% of the units sold at record prices prior to public launch. Affini, a Tribute Portfolio Residence,Dubai, led by HAMRK Real Estate Development, is the brand's first residential property globally and sold out within one week of launch.

Spanning idyllic waterfront resorts and urban destinations at some of the region's most historic and noteworthy addresses, some of the 2025 signed agreements and sales launches in the company's EMEA portfolio include:

• Marriott Residences, Budapest: Led by Market Asset Management Zrt. and Hungary's first branded residence.
• The Residences at The St. Regis Baku: Developed by Pasha Real Estate and a showcase of standout architecture.
• The Ritz-Carlton Residences, Al Maryah Island, Abu Dhabi: In collaboration with SAAS Properties.
• Bvlgari Resort & Mansions Abu Dhabi: A beachfront sanctuary on a private island, developed by Eagle Hills.
• The Residences at The St. Regis Karya Cove Resort, Bodrum: Led by Kuzu Group and marks Marriott's 100^th property in Turkey.
• The Ritz-Carlton Residences, Palm Hills, Cairo: Developed by Palm Hills, and 60% of the launched inventory has sold out.
• JW Marriott Residences at Dubai Islands, Central: The city's first JW Marriott Residence, led by CG Developers.
• Seamont, Autograph Collection Residences, Al Reem Island, Abu Dhabi: Led by SAAS Properties and Royal Development Holding, the first phase sold out in one month.
• The Residences at Nasim Al Bahr, a Luxury Collection Resort & Spa, Al Marjan Island: Developed by ADNH and marks the brand's entry in Ras Al Khaimah.
• The Residences at The St. Regis Jeddah: Marking the brand's debut in the city and developed by Miyar Alshati Real Estate Company, Telal Al Wadi Real Estate Company and Saud Al Arifi Investment Group.
• W Residences Al Marjan Island: Marking W Hotels' first property in Ras Al Khaimah and being developed by Dalands Holding in collaboration with Marjan.

By the end of 2025, the company anticipates a total of six branded residence openings in EMEA, including: 

• The Lucan, Autograph Collection Residences, London
• The Residences at The Westin Salgados Beach Resort Algarve
• Marriott Residences Salgados Resort, Algarve
• JW Marriott Residences, New Cairo, Al Jazi First
• Marriott Residences, Dubai, Business Bay
• Affini, a Tribute Portfolio Residences, Dubai

Residents also continue to enjoy extraordinary amenities, accommodations and exclusive offerings within the Marriott Bonvoy portfolio, through the company's integrated ownership recognition platform, ONVIA.

For more information on Marriott Branded Residences, visit https://marriottresidences.com/.

NOTE ON FORWARD-LOOKING STATEMENTS
This press release contains "forward-looking statements" within the meaning of United States federal securities laws, including statements related to our plans, expectations, and future growth prospects regarding our branded residential portfolio; our development pipeline; demand for branded residences; momentum of development and sales activity; expected future project openings; and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our U.S. Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise.

ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 9,700 properties across more than 30 leading brands in 143 countries and territories, as of September 30, 2025. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy^®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

 

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SOURCE Marriott International, Inc.

FAQ

What EMEA branded residence growth did Marriott (MAR) report on Nov 11, 2025?

Marriott reported expansion to 18 countries, 33 open locations and over 50 projects in the EMEA pipeline, with portfolio growth of 23% in Europe and 59% in MEA since year-end 2023.

How many branded residence agreements did Marriott (MAR) sign in EMEA in 2025 year-to-date?

Marriott signed nearly 20 branded residence agreements in EMEA year-to-date 2025.

What portion of Marriott's YTD 2025 EMEA signings were luxury branded residences?

Approximately two-thirds of Marriott's year-to-date 2025 EMEA signings were in the luxury segment.

Which Marriott branded residence projects in EMEA reported strong early sales in 2025?

Examples include The St. Regis Residences, Al Maryah Island (60% sold prior to public launch) and Affini, a Tribute Portfolio Residence, Dubai (sold out within one week).

How many Marriott branded residence openings in EMEA are expected by the end of 2025?

The company anticipates six branded residence openings in EMEA by end of 2025.

Where can investors find more information about Marriott Branded Residences and sales performance?

Marriott directs interested parties to its branded residences website at https://marriottresidences.com/ for details and listings.