Wendy's Launches DC Rides Kids' Meal featuring 12 Collectible DC Super Heroes, Super-Villains and Rides
Rhea-AI Summary
Wendy's (NYSE: WEN) launches a limited-time DC Rides Kids' Meal running late March through early June 2026, offering 12 collectible DC Super Heroes, Super‑Villains and matching rides.
Each Kids' Meal includes your choice of entree, a side, a drink and one DC figurine with its DC Ride. Available in the U.S. and Canada in restaurants, via the Wendy's app and on Wendys.com while supplies last.
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News Market Reaction – WEN
In the Mar 25 session, WEN gained 0.56%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 16 | Promotional campaign | Positive | -1.3% | Launch of NCAA March Madness-themed Dunks Menu and sweepstakes. |
| Mar 11 | Brand engagement promo | Positive | +1.3% | Fan contest to select first-ever Chief Tasting Officer with cash prize. |
| Mar 06 | Menu promotion | Positive | +2.3% | Daylight Saving Time comfort-food promotion highlighting specific menu items. |
| Mar 04 | International expansion | Positive | -4.8% | Franchise deals to build more than 60 new restaurants in Mexico. |
| Feb 18 | Governance response | Positive | +1.7% | Company comments on Trian Partners’ amended 13D and strategy review. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent marketing and strategic news has produced mixed price reactions, with both gains and declines following ostensibly positive announcements.
Over the last six weeks, WEN has released a series of brand and strategic updates. A March Madness Dunks Menu launch on Mar 16 saw shares move -1.32%, while a Chief Tasting Officer campaign on Mar 11 coincided with a +1.29% move. Comfort-food promotions for Daylight Saving Time on Mar 6 aligned with a +2.34% reaction. Expansion plans for more than 60 restaurants in Mexico on Mar 4 were followed by a -4.79% move. A Trian-related governance update on Feb 18 saw shares gain 1.71%.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Fans of all ages can collect exclusive DC toys with every Wendy's Kids' Meal from late March through early June
WHAT:
DC fans, unite! For the third time, Wendy's® is teaming up with Warner Bros. Discovery Global Consumer Products (WBDGCP) to bring the DC® Universe to Kids' Meals with an exclusive, limited-time DC Rides Kids' Meal featuring 12 iconic DC collectible toys.
Beginning late March, fans of all ages can visit Wendy's to collect DC Super Heroes—Batman, Superman, Wonder Woman, The Flash, Green Lantern and Supergirl—alongside their formidable foes: Zur-En-Arrh, Bizarro, Artemis, Sinestro, Reverse Flash and Bizarro Supergirl. Every DC Super Hero and Super-Villain also comes equipped with its own DC Ride. Power-up unlocked!
In addition to the toys and their rides, a Wendy's Kids' Meal® includes the choice of:
- 2-piece chicken tenders, 4-piece chicken nuggets, a hamburger or cheeseburger
- Jr. Hot & Crispy Fries or Apple Bites
- Kids' drink
Talk about a super value for the whole family!
WHERE & WHEN:
The DC Rides Kids' Meal collaboration runs from late March through early June. Available at Wendy's restaurants in the
HOW:
Simply order a Wendy's Kids' Meal during the eligible time frame and receive one DC figurine and their DC Ride with purchase. Collect them all to build the ultimate DC team!
WHY:
This marks Wendy's third Kids' Meal collaboration with WBDGCP, showing the brand's commitment to delivering legendary experiences for families and fans. From DC Super Heroes to Super-Villains, every toy tells a story, and every visit to Wendy's reveals a new chapter.
Available at participating
*Fresh beef available in the contiguous
ABOUT WENDY'S:
The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef*, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in
ABOUT WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
DC is a trademark of DC Comics and used under license. © 2026 DC Comics. All Rights Reserved.
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SOURCE The Wendy's Company