[Form 4] Pinterest, Inc. Insider Trading Activity
Benjamin Silbermann, a director and reported 10% owner of Pinterest, Inc. (PINS), reported transactions dated 08/20/2025 under a Rule 10b5-1 plan. The report shows conversion of 83,333 Class B shares into Class A shares and an additional conversion of 18,750 Class B into Class A. Concurrently, the reporting person sold 83,333 Class A shares and 18,750 Class A shares at a weighted average price of $34.9626 per share under the 10b5-1 plan. After these transactions, the filing reports 83,333 and 18,750 Class A shares beneficially owned in two indirect accounts and discloses prior derivative holdings and RSUs subject to vesting.
- Transactions executed under a Rule 10b5-1 plan, indicating pre-planned and systematic sales rather than ad hoc insider trading
- Detailed disclosure of weighted average sale price and price range ($34.9626; $34.7050 to $35.1900), supporting transparency
- Reported sales reduced direct beneficial holdings to zero in the specific indirect accounts reported for the sold lots
- Some RSUs remain subject to vesting, indicating not all economic exposure is immediately liquid or realized
Insights
TL;DR: Insider executed planned sales and conversions under a 10b5-1 plan; disclosed holdings remain largely indirect.
The Form 4 documents mechanical conversions of Class B into Class A shares and sales executed pursuant to a Rule 10b5-1 trading plan adopted 12/13/2024. The reported weighted average sale price of the disposed Class A shares is $34.9626, with sales ranging from $34.7050 to $35.1900. Holdings after the transactions are shown as indirect through family trust and related entities, and the filer disclaims direct beneficial ownership of certain LLC-held shares except to the extent of any pecuniary interest. For investors, this is a routine, pre-planned liquidity event rather than a company performance disclosure.
TL;DR: The filing shows compliance with disclosure rules and use of a 10b5-1 plan, with clear beneficial ownership disclaimers.
The Form 4 clearly states the transactions were effected under a Rule 10b5-1 trading plan and provides the weighted average price range for the sales, which supports transparency. The report includes a specific disclaimer regarding shares held by SFTC, LLC and notes previously reported RSUs subject to vesting. From a governance perspective, the form meets Section 16 disclosure requirements and documents indirect ownership structures common in founder family arrangements.