[Form 4] Pinterest, Inc. Insider Trading Activity
Benjamin Silbermann, a director and reported 10% owner of Pinterest, Inc. (PINS), reported multiple transactions dated 09/10/2025 on Form 4. The filing shows conversions of Class B common stock into Class A common stock and several sales executed pursuant to a Rule 10b5-1 trading plan adopted on December 13, 2024. Specifically, the report records the conversion of 83,333 Class B shares into Class A and the conversion of 18,750 Class B shares into Class A. The filing also discloses sales: 63,864 Class A shares sold at a weighted average price of $34.7987, 19,469 Class A shares sold at a weighted average price of $35.1825, and 18,750 Class A shares sold at $36.00. Certain shares are reported as held indirectly by the Benjamin and Divya Silbermann Family Trust and SFTC, LLC, with Mr. Silbermann disclaiming beneficial ownership of SFTC, LLC holdings except to the extent of any pecuniary interest.
- Transactions executed pursuant to a Rule 10b5-1 trading plan adopted on December 13, 2024, providing an affirmative defense for planned trades.
- Clear disclosure of conversions of Class B common stock into Class A common stock (83,333 and 18,750 shares) reported on 09/10/2025.
- Weighted-average sale prices disclosed for sold shares ($34.7987, $35.1825 and $36.00), with willingness to provide per-lot details upon request.
- Reported sales reduced directly held Class A shares (total reported sales of 63,864, 19,469 and 18,750 shares), lowering immediate direct beneficial ownership.
- Some reported holdings are held indirectly through the Benjamin and Divya Silbermann Family Trust and SFTC, LLC, with Mr. Silbermann disclaiming beneficial ownership of SFTC, LLC shares except for any pecuniary interest, which may complicate exact beneficial ownership assessment.
Insights
TL;DR: Insider executed preplanned conversions and sales under a 10b5-1 plan; disclosures align with standard insider reporting obligations.
The Form 4 discloses routine insider activity: conversion of Class B to Class A and multiple sales executed under a Rule 10b5-1 plan adopted December 13, 2024. The report clarifies indirect ownership through a family trust and SFTC, LLC and includes customary disclaimers of beneficial ownership. These disclosures are important for transparency about voting-class conversions and changes in beneficial holdings but do not, by themselves, indicate undisclosed related-party transactions or governance changes.
TL;DR: Material share counts and weighted-average sale prices are disclosed; sales reduced directly reported Class A holdings.
The filing quantifies share movement: conversions totaling 102,083 Class B shares into Class A and aggregate reported sales of 102,083 Class A shares across multiple transactions with weighted-average prices of $34.7987, $35.1825 and $36.00. The use of a 10b5-1 plan explains the timing and mechanics of the disposals. Investors may use these precise numbers to update insider ownership calculations; the report supplies weighted-average prices and offers to provide per-lot details on request.