Pinterest (PINS) insider Silbermann sells 93,750 shares under Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
PINTEREST, INC. director and more-than-10% owner Benjamin Silbermann reported pre-planned stock sales through the Benjamin and Divya Silbermann Family Trust. The trust converted 46,875 shares of Class B Common Stock into Class A Common Stock on each of June 9, 2026 and June 10, 2026, then sold the resulting 93,750 Class A shares in open-market transactions at weighted average prices of $21.7798 and $21.4349 per share under a Rule 10b5-1 trading plan adopted on February 27, 2026. Following these transactions, the family trust continues to hold 35,549,388 shares of Class B Common Stock, while Silbermann also has direct holdings of 13,996 Class A shares and 1,174,715 Class B shares, plus indirect interests in 8,762,530 Class B shares held by SFTC, LLC, where he disclaims beneficial ownership except for any pecuniary interest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 93,750 shares ($2,025,689)
Net Sell
9 txns
Insider
Silbermann Benjamin
Role
null
Sold
93,750 shs ($2.03M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 46,875 | $21.4349 | $1.00M |
| Conversion | Class A Common Stock | 46,875 | $0.00 | -- |
| Sale | Class A Common Stock | 46,875 | $21.4349 | $1.00M |
| Conversion | Class B Common Stock | 46,875 | $21.7798 | $1.02M |
| Conversion | Class A Common Stock | 46,875 | $0.00 | -- |
| Sale | Class A Common Stock | 46,875 | $21.7798 | $1.02M |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 35,549,388 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 46,875 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 1,174,715 shares (Direct, null);
Class A Common Stock — 13,996 shares (Direct, null)
Footnotes (1)
- Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $21.555 to $21.825 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $21.30 to $21.67 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Represents previously reported RSUs that are subject to vesting requirements. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Shares sold: 93,750 shares
Sale price June 9: $21.7798 per share
Sale price June 10: $21.4349 per share
+5 more
8 metrics
Shares sold
93,750 shares
Total Class A shares sold in open-market trades on June 9–10, 2026
Sale price June 9
$21.7798 per share
Weighted average sale price for 46,875 Class A shares on June 9, 2026
Sale price June 10
$21.4349 per share
Weighted average sale price for 46,875 Class A shares on June 10, 2026
Trust Class B holdings
35,549,388 shares
Class B Common Stock held by Benjamin and Divya Silbermann Family Trust after conversions
Direct Class A holdings
13,996 shares
Class A Common Stock held directly by Benjamin Silbermann as of June 9, 2026
Direct Class B holdings
1,174,715 shares
Class B Common Stock held directly by Benjamin Silbermann as of June 9, 2026
SFTC, LLC Class B holdings
8,762,530 shares
Class B Common Stock held indirectly via SFTC, LLC, with beneficial ownership disclaimed
Conversion ratio
1:1 Class B to Class A
Each Class B share convertible into one Class A share at holder’s option
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, Class A Common Stock, weighted average sale price, +2 more
6 terms
Rule 10b5-1 trading plan regulatory
"sale of such shares pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"Represents the conversion of shares of Class B Common Stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Class A Common Stock financial
"into Class A Common Stock, par value $0.00001"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
RSUs financial
"Represents previously reported RSUs that are subject to vesting requirements."
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
beneficial ownership regulatory
"Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
What insider transactions did Benjamin Silbermann report for Pinterest (PINS)?
Benjamin Silbermann reported converting 93,750 shares of Class B Common Stock into Class A and selling all 93,750 Class A shares in open-market trades at weighted average prices around $21.78 and $21.43 per share through a family trust.
Were Benjamin Silbermann’s Pinterest (PINS) stock sales pre-planned?
Yes, the filing states the sales were made under a Rule 10b5-1 trading plan adopted on February 27, 2026. Such plans allow insiders to schedule trades in advance, helping separate routine portfolio management from discretionary market-timed selling.
What Pinterest (PINS) holdings does Benjamin Silbermann retain after these transactions?
After the reported trades, Silbermann’s family trust holds 35,549,388 Class B shares. He also holds 13,996 Class A and 1,174,715 Class B shares directly, plus indirect interests in 8,762,530 Class B shares held by SFTC, LLC, subject to a beneficial ownership disclaimer.
What does the weighted average sale price mean in the Pinterest (PINS) Form 4?
Weighted average sale price indicates the average price across multiple trades that day. The filing notes prices ranged from $21.555 to $21.825 and from $21.30 to $21.67, and offers to provide exact trade-by-trade details upon request.