Pinterest founder sells 93,750 shares in 10b5-1 plan

Rhea-AI Filing Summary

PINTEREST, INC. (PINS) director and ten percent owner Benjamin Silbermann, through the Benjamin and Divya Silbermann Family Trust, converted and sold a total of 93,750 shares of Class A Common Stock on September 15–16, 2026. Each day, 46,875 shares of Class B Common Stock were converted into Class A and then sold in market transactions under a Rule 10b5-1 trading plan adopted on February 27, 2026. Following these transactions, Silbermann is reported as holding large remaining positions in Class B Common Stock both indirectly through SFTC, LLC, and directly, as well as 13,996 Class A shares represented by RSUs that remain subject to vesting.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 9 txns

Insider Silbermann Benjamin

Role Director, 10% Owner

Sold 93,750 shs ($1.77M)

Approx. gross sale proceeds $1.77M

Type	Security	Shares	Price	Value
Conversion	Class B Common Stock F6	46,875	$0.00	$0.00
Conversion	Class A Common Stock F1	46,875	$0.00	$0.00
Sale	Class A Common Stock F2, F4	46,875	$18.6368	$874K
Conversion	Class B Common Stock F6	46,875	$0.00	$0.00
Conversion	Class A Common Stock F1	46,875	$0.00	$0.00
Sale	Class A Common Stock F2, F3	46,875	$19.2197	$901K
holding	Class B Common Stock F6, F7	--	--	--
holding	Class B Common Stock F6	--	--	--
holding	Class A Common Stock F5	--	--	--

Holdings After Transaction: Class B Common Stock — 34,424,388 contracts (Indirect, Benjamin and Divya Silbermann Family Trust); Class A Common Stock — 0 shares (Indirect, Benjamin and Divya Silbermann Family Trust); Class B Common Stock — 8,762,530 contracts (Indirect, SFTC, LLC); Class B Common Stock — 1,174,715 contracts (Direct); Class A Common Stock — 13,996 shares (Direct)

Footnotes (7)

1. F1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.
2. F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.
3. F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $19.14 to $19.43 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. F4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $18.555 to $18.705 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. F5. Represents previously reported RSUs that are subject to vesting requirements.
6. F6. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.
7. F7. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.

Key Figures

Class A shares sold: 93,750 shares Sale price September 15, 2026: $19.2197 per share Sale price September 16, 2026: $18.6368 per share +4 more

7 metrics

Class A shares sold 93,750 shares Total Class A shares sold on September 15–16, 2026 by the family trust

Sale price September 15, 2026 $19.2197 per share Weighted average sale price for 46,875 Class A shares

Sale price September 16, 2026 $18.6368 per share Weighted average sale price for 46,875 Class A shares

Class B indirect holdings 8,762,530 shares Class B Common Stock held indirectly through SFTC, LLC after the reported transactions

Class B direct holdings 1,174,715 shares Class B Common Stock held directly after the reported transactions

RSUs representing Class A shares 13,996 shares Previously reported RSUs subject to vesting requirements

10b5-1 plan adoption date February 27, 2026 Date the Rule 10b5-1 trading plan governing these sales was adopted

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, Class B Common Stock, RSUs, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The reported price in Column 4 is a weighted average sale price."

Class B Common Stock financial

"Each share of Class B Common Stock is convertible at any time"

A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.

RSUs financial

"Represents previously reported RSUs that are subject to vesting requirements."

RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.

pecuniary interest financial

"except to the extent of his pecuniary interest, if any, in such shares"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did PINS insider Benjamin Silbermann report in this Form 4?

Benjamin Silbermann reported converting 93,750 Class B shares into 93,750 Class A shares and selling all of those Class A shares on September 15–16, 2026 through the Benjamin and Divya Silbermann Family Trust.

At what prices were the PINS shares sold in this Form 4?

The trust sold 46,875 Class A shares on September 15, 2026 at a weighted average price of $19.2197 and 46,875 Class A shares on September 16, 2026 at a weighted average price of $18.6368, in multiple transactions within the disclosed price ranges.

Were the PINS insider sales made under a Rule 10b5-1 trading plan?

Yes. The filing states the conversions and sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.

How many PINS shares does Benjamin Silbermann still hold after these transactions?

The filing shows indirect holdings of 8,762,530 Class B shares via SFTC, LLC, direct holdings of 1,174,715 Class B shares, and 13,996 Class A shares represented by RSUs that remain subject to vesting, as of September 15, 2026.

How were the PINS shares held that were sold in this Form 4?

The sold shares were held indirectly through the Benjamin and Divya Silbermann Family Trust. Each sale followed a same-day conversion of an equal number of Class B shares into Class A shares in connection with the trading plan.

Does the Form 4 mention any beneficial ownership disclaimer for PINS shares?

Yes. A footnote explains that Benjamin Silbermann disclaims beneficial ownership of shares held by SFTC, LLC, except to the extent of any pecuniary interest arising from certain family members’ interests in The Silbermann 2012 Irrevocable Trust.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/16/2026 - 06:52 PM Accepted by SEC EDGAR 09/16/2026 - 06:52 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Silbermann Benjamin

(Last) (First) (Middle)

C/O PINTEREST, INC.

651 BRANNAN STREET

(Street)

SAN FRANCISCO CALIFORNIA 94107

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
PINTEREST, INC. [ PINS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/15/2026		C(1)		46,875	A	$0	46,875	I	Benjamin and Divya Silbermann Family Trust
Class A Common Stock	09/15/2026		S(2)		46,875	D	$19.2197(3)	0	I	Benjamin and Divya Silbermann Family Trust
Class A Common Stock	09/16/2026		C(1)		46,875	A	$0	46,875	I	Benjamin and Divya Silbermann Family Trust
Class A Common Stock	09/16/2026		S(2)		46,875	D	$18.6368(4)	0	I	Benjamin and Divya Silbermann Family Trust
Class A Common Stock								13,996(5)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class B Common Stock	(6)	09/15/2026		C			46,875	(6)	(6)	Class A Common Stock	46,875	$0	34,471,263	I	Benjamin and Divya Silbermann Family Trust
Class B Common Stock	(6)	09/16/2026		C			46,875	(6)	(6)	Class A Common Stock	46,875	$0	34,424,388	I	Benjamin and Divya Silbermann Family Trust
Class B Common Stock	(6)							(6)	(6)	Class A Common Stock	8,762,530		8,762,530	I	SFTC, LLC(7)
Class B Common Stock	(6)							(6)	(6)	Class A Common Stock	1,174,715		1,174,715	D

Explanation of Responses:

1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.

2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.

3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $19.14 to $19.43 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $18.555 to $18.705 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. Represents previously reported RSUs that are subject to vesting requirements.

6. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.

7. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.

Remarks:

	Jacquie Katzel, Attorney-in-Fact	09/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)