[Form 4] PINTEREST, INC. Insider Trading Activity
Benjamin Silbermann, a director and reported 10% owner of Pinterest, Inc. (PINS), filed a Form 4 disclosing transactions on 09/17/2025. The filing shows conversions of Class B common stock into Class A common stock in connection with a Rule 10b5-1 trading plan and multiple sales effected pursuant to that same plan. Several conversions were recorded as acquisitions at $0, and multiple disposals were reported with weighted-average sale prices in the mid-$36 range. Certain shares are held indirectly through the Benjamin and Divya Silbermann Family Trust and SFTC, LLC, and Mr. Silbermann disclaims beneficial ownership of SFTC, LLC holdings except to the extent of any pecuniary interest.
- None.
- Multiple insider sales: the Form 4 reports sales of 35,319; 48,014; 18,750; and 8,414 shares on 09/17/2025 under a Rule 10b5-1 plan.
- Material sell prices disclosed: weighted-average sale prices and price ranges around $36.15 to $37.025 per share indicate realized proceeds.
- Reduction in reported ownership: one reported line shows ownership falling to 0 shares following certain disposals.
Insights
TL;DR: Insider executed Rule 10b5-1 conversions and sales, realizing proceeds at weighted-average prices around $36–37.
The Form 4 documents mechanical conversions of Class B to Class A shares and multiple sales under a pre-established 10b5-1 plan adopted 12/13/2024. Sales reported include discrete lots (35,319; 48,014; 18,750; 8,414 shares) with weighted-average prices disclosed and ranges provided in footnotes. The transactions increase publicly tradable Class A shares by conversion while reducing the reporting person’s economic exposure via sales. This is routine for insiders using 10b5-1 plans; no new disclosures about company operations or financials were made.
TL;DR: Transactions follow a documented 10b5-1 plan and include disclaimers for indirect holdings.
The filing clarifies ownership structure by identifying indirect holdings through a family trust and SFTC, LLC with an express disclaimer of beneficial ownership for the LLC-held shares. Conversions of Class B to Class A are noted as automatic/optional per the certificate of incorporation. The presence of a dated 10b5-1 plan provides procedural protection for the insider but does not eliminate investor interest in the timing and magnitude of the sales.